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DRM Issues
   & eReader Training


        e-reading
       at the library


Then       and                    Now?

                 Aaron Kimberley and Kelly Bernstein
                       KULT Presentation November 2011
                                  Hamilton Public Library
eBooks Offline
         Library eBook Downloads
Users left stranded on the broken telephone?




                        Aaron Kimberley and Kelly Bernstein
                              KULT Presentation November 2011
eBooks Online
• One platform
   – Android, iOS or BlackBerry.
• One app
   – e.g., OverDrive Media Console
• Familiar process
   – Download via Market, App World, App Store.




                                   Aaron Kimberley and Kelly Bernstein
                                         KULT Presentation November 2011
What’s old is new again
• Underneath the shiny exterior, users of
  iOS and Android eBook apps
        Download: EPUB eBooks (2007)

        Via: Adobe Content Server 4 (2008)

        Protected by: Adobe ADEPT DRM (2008)




                                Aaron Kimberley and Kelly Bernstein
                                      KULT Presentation November 2011
Industry Partners & Friendly
             Technologies
• Libraries benefit from technologies friendly to
  competition in the marketplace.
   – Adobe: ADEPT
       • Vendor-agnostic
       • Support for library loans
       • Not tied to a single device
   – IDPF: EPUB
       • Free, open industry standard
       • Near universal device support


                                    Aaron Kimberley and Kelly Bernstein
                                          KULT Presentation November 2011
Copy Protection: A Careful Balance
• Limit Copying
  – Create impediments to copying which make
    copying a waste of time for most users.
• Emphasise Value
  – Convey a sense of value to the product or
    commodity which isn’t inherent to the format.
• Encourage Legal Use
  – Make the customer feel good about
    participation in a vital creative sphere.
                            Aaron Kimberley and Kelly Bernstein
                                  KULT Presentation November 2011
The Adobe DRM Equation
                   Licence
   Publisher
                   issued to
                   Content
                   Server
                      X
                                                           On user download
                                                           On user registration
                       Library                             On changes to collection



                                                         Acquire Adobe
                                                     1   Account
Download                              Find eBook
via Digital                      2    for Download
Editions
               3




                                     Aaron Kimberley and Kelly Bernstein
                                            KULT Presentation November 2011
2012: Where We Stand
• Supported by forward-looking partners
  – OverDrive supporting Adobe ADEPT DRM on
    all major portable reading platforms.
• Standardising on proven technologies
  – Adobe Content Server and EPUB the solution
    adopted by all non-proprietary vendors.
• Promoting Elegant Solutions
  – Can’t beat the library ebook app as a free and
    legal online reading solution.
                          Aaron Kimberley and Kelly Bernstein
                                KULT Presentation November 2011
The View From Here
• eBooks are here to stay
• Demand is ever-increasing
• Devices are constantly changing




                       Aaron Kimberley and Kelly Bernstein
                             KULT Presentation November 2011
Why Now?
• Device prices are relatively low
• eBooks are easy to buy,
       getting easier to borrow
• Mobile technologies are in demand




                      Aaron Kimberley and Kelly Bernstein
                            KULT Presentation November 2011
The Result
eBook Usage - Jan 2010 to Nov 2011



     January 2011, post
     Christmas boom




    Georgina Public Library’s ebook usage stats doubled
 practically overnight from December 2010 to January 2011.

                                Aaron Kimberley and Kelly Bernstein
                                        KULT Presentation November 2011
What it Means
Increased demand for : content
                       hardware
                       training


    Increased
    demands on staff

                       Aaron Kimberley and Kelly Bernstein
                             KULT Presentation November 2011
How to Cope
•   Loan out eReaders
•   Increase ebook budgets
•   Educate your patrons
•   Train your staff




                        Aaron Kimberley and Kelly Bernstein
                              KULT Presentation November 2011
Educate your Patrons
• Online resources




             »                   downloadcentre.library.on.ca



  http://www.overdrive.com/Solutions/Libraries/tour/Main.html

                                 Aaron Kimberley and Kelly Bernstein
                                       KULT Presentation November 2011
• Print resources
                             Getting Started Guides
                    originally created by
                             Essex County Public Library
                    (used with permission)




                               Aaron Kimberley and Kelly Bernstein
                                      KULT Presentation November 2011
Seminars & In-Person Training
• eBook Seminars offered
       – Very well attended



• Small Group
                                                     Kelly Bernstein
  Hands-On                                           eBranch Librarian




• One-on-One

                              Aaron Kimberley and Kelly Bernstein
                                    KULT Presentation November 2011
What’s Next?
• Staff Training to date
           » Initial webinars, PD days
           » eReaders for experimenting
           » One-on-One coaching


• Staff delivering public training
           » In-depth “train the trainer” training
           » Additional eReaders for demos
           » Budget add’l staff hours for programming
                * We all need to become ebook experts


                                Aaron Kimberley and Kelly Bernstein
                                      KULT Presentation November 2011
Conclusions
• Technology is finally advanced enough to
  allow ease of access and borrowing
• Public looking to libraries for training and
  guidance – great opportunity!
• Keeping a step ahead of technology is
  challenging, but very rewarding
• Chance to expand staff knowledge,
  and build confidence


                             Aaron Kimberley and Kelly Bernstein
                                   KULT Presentation November 2011
Questions?

Aaron Kimberley                  Kelly Bernstein
Electronic Resources Librarian   eBranch Librarian
Oshawa Public Libraries          Georgina Public Libraries
(905) 579-6111 ext. 5261         (905) 476-5762 ext. 121
akimberley@oshawalibrary.on.ca   kbernstein@georgina.ca

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DRM Issues & eReader Training

  • 1. DRM Issues & eReader Training e-reading at the library Then and Now? Aaron Kimberley and Kelly Bernstein KULT Presentation November 2011 Hamilton Public Library
  • 2. eBooks Offline Library eBook Downloads Users left stranded on the broken telephone? Aaron Kimberley and Kelly Bernstein KULT Presentation November 2011
  • 3. eBooks Online • One platform – Android, iOS or BlackBerry. • One app – e.g., OverDrive Media Console • Familiar process – Download via Market, App World, App Store. Aaron Kimberley and Kelly Bernstein KULT Presentation November 2011
  • 4. What’s old is new again • Underneath the shiny exterior, users of iOS and Android eBook apps Download: EPUB eBooks (2007) Via: Adobe Content Server 4 (2008) Protected by: Adobe ADEPT DRM (2008) Aaron Kimberley and Kelly Bernstein KULT Presentation November 2011
  • 5. Industry Partners & Friendly Technologies • Libraries benefit from technologies friendly to competition in the marketplace. – Adobe: ADEPT • Vendor-agnostic • Support for library loans • Not tied to a single device – IDPF: EPUB • Free, open industry standard • Near universal device support Aaron Kimberley and Kelly Bernstein KULT Presentation November 2011
  • 6. Copy Protection: A Careful Balance • Limit Copying – Create impediments to copying which make copying a waste of time for most users. • Emphasise Value – Convey a sense of value to the product or commodity which isn’t inherent to the format. • Encourage Legal Use – Make the customer feel good about participation in a vital creative sphere. Aaron Kimberley and Kelly Bernstein KULT Presentation November 2011
  • 7. The Adobe DRM Equation Licence Publisher issued to Content Server X On user download On user registration Library On changes to collection Acquire Adobe 1 Account Download Find eBook via Digital 2 for Download Editions 3 Aaron Kimberley and Kelly Bernstein KULT Presentation November 2011
  • 8. 2012: Where We Stand • Supported by forward-looking partners – OverDrive supporting Adobe ADEPT DRM on all major portable reading platforms. • Standardising on proven technologies – Adobe Content Server and EPUB the solution adopted by all non-proprietary vendors. • Promoting Elegant Solutions – Can’t beat the library ebook app as a free and legal online reading solution. Aaron Kimberley and Kelly Bernstein KULT Presentation November 2011
  • 9. The View From Here • eBooks are here to stay • Demand is ever-increasing • Devices are constantly changing Aaron Kimberley and Kelly Bernstein KULT Presentation November 2011
  • 10. Why Now? • Device prices are relatively low • eBooks are easy to buy, getting easier to borrow • Mobile technologies are in demand Aaron Kimberley and Kelly Bernstein KULT Presentation November 2011
  • 11. The Result eBook Usage - Jan 2010 to Nov 2011 January 2011, post Christmas boom Georgina Public Library’s ebook usage stats doubled practically overnight from December 2010 to January 2011. Aaron Kimberley and Kelly Bernstein KULT Presentation November 2011
  • 12. What it Means Increased demand for : content hardware training Increased demands on staff Aaron Kimberley and Kelly Bernstein KULT Presentation November 2011
  • 13. How to Cope • Loan out eReaders • Increase ebook budgets • Educate your patrons • Train your staff Aaron Kimberley and Kelly Bernstein KULT Presentation November 2011
  • 14. Educate your Patrons • Online resources » downloadcentre.library.on.ca http://www.overdrive.com/Solutions/Libraries/tour/Main.html Aaron Kimberley and Kelly Bernstein KULT Presentation November 2011
  • 15. • Print resources Getting Started Guides originally created by Essex County Public Library (used with permission) Aaron Kimberley and Kelly Bernstein KULT Presentation November 2011
  • 16. Seminars & In-Person Training • eBook Seminars offered – Very well attended • Small Group Kelly Bernstein Hands-On eBranch Librarian • One-on-One Aaron Kimberley and Kelly Bernstein KULT Presentation November 2011
  • 17. What’s Next? • Staff Training to date » Initial webinars, PD days » eReaders for experimenting » One-on-One coaching • Staff delivering public training » In-depth “train the trainer” training » Additional eReaders for demos » Budget add’l staff hours for programming * We all need to become ebook experts Aaron Kimberley and Kelly Bernstein KULT Presentation November 2011
  • 18. Conclusions • Technology is finally advanced enough to allow ease of access and borrowing • Public looking to libraries for training and guidance – great opportunity! • Keeping a step ahead of technology is challenging, but very rewarding • Chance to expand staff knowledge, and build confidence Aaron Kimberley and Kelly Bernstein KULT Presentation November 2011
  • 19. Questions? Aaron Kimberley Kelly Bernstein Electronic Resources Librarian eBranch Librarian Oshawa Public Libraries Georgina Public Libraries (905) 579-6111 ext. 5261 (905) 476-5762 ext. 121 akimberley@oshawalibrary.on.ca kbernstein@georgina.ca