A blueprint for establishing, operating and managing agribusiness innovation incubator successfully.

1. UniBRAIN Agribusiness Innovation Incubator Business Model THE BUILDING BLOCKS OF ANY BUSINESS based on “Business Model Generation” by Alexander Osterwalder and Yves Pigneur and 470 co-authors What are the costs? What key partnerships are needed? What are the key activities to produce what is offered? What key resources are needed to produce what is offered? What will they pay for? How do the products, processes & services get to the clients? How to attract and keep clients coming back? What products, processes or services are the clients offered? Who are the businesses customers or clients?

2. UniBRAIN Agribusiness Innovation Incubator Business Model 2. Value Proposition 4. Client relations 1. Client segment 8. Partnerships 7. key activities 6. key resources 3. Channels 9. Cost structure 5. Revenue streams

3. UniBRAIN Agribusiness Innovation Incubator Business Model The clients that the incubator will aim to reach must be defined so that the incubator can determine which services it will provide 1. Client segment The concept note must include women and young entrepreneurs as clients and beneficiaries

4. UniBRAIN Agribusiness Innovation Incubator Business Model 2. Value Propositions The concept note should set out the services that the incubator will provide its identified clients 1. Client segment These should be expressed as value propositions which are succinct statements of what the incubator is uniquely offering its clients There should be a value proposition indicating what the incubator will do to proactively offer to women and youth entreprenuers

5. UniBRAIN Agribusiness Innovation Incubator Business Model 2. Value Proposition 1. Client segment The concept note should specify what channels the incubator would use to reach out to its clients 3. Channels

6. UniBRAIN Agribusiness Innovation Incubator Business Model 2. Value Proposition 4. Client relations The concept note should specify the kind of relationships that the incubator proposes to establish with its clients so as to get and retain their business 1. Client segment 3. Channels

7. UniBRAIN Agribusiness Innovation Incubator Business Model The concept note should indicated what other sources of funding the incubator could access 2. Value Proposition 4. Client relations 1. Client segment This should include donor grant funding, Potential revenue generating activities 3. Channels The concept note should indicate if there is a potential for investment by the consortium members 5. Revenue streams

8. UniBRAIN Agribusiness Innovation Incubator Business Model 2. Value Proposition The concept note should indicate what resources it will have available for providing the services promised in the value propositions 4. Client relations 1. Client segment 6. key resources 3. Channels 5. Revenue streams

9. UniBRAIN Agribusiness Innovation Incubator Business Model The concept note should show what activities will be undertaken by the incubator to deliver the services indicated in the value propositions 2. Value Proposition 4. Client relations 1. Client segment 7. key activities There should be specific actions for reaching out to women and youths 6. key resources 3. Channels 5. Revenue streams

10. UniBRAIN Agribusiness Innovation Incubator Business Model 8. Partnerships 2. Value Proposition 4. Client relations 1. Client segment The concept note should indicate what partnerships will be formed in creating the capacity to deliver the services offered in its value propositions 7. key activities 6. key resources 3. Channels 5. Revenue streams

11. UniBRAIN Agribusiness Innovation Incubator Business Model 2. Value Proposition 4. Client relations 1. Client segment 8. Partnerships 7. key activities The concept note should provide broad estimates of the annual fixed and variable costs it expects to have to provide for 6. key resources 3. Channels 9. Cost structure 5. Revenue streams

12. UniBRAIN Agribusiness Innovation Incubator Business Model 2. Value Proposition VP 4. Client Relations CR 1. Client segment CS 8. Partnerships P 7. Key Activities KA 6. key Resources KR 3. Channels C 9. Cost structure CS 5. Revenue streams RS

13. UniBRAIN Agribusiness Innovation Incubator Business Model The Business Model Canvas The Business Model Canvas with the nine building blocks can be used by prospective agribusiness innovation incubator consortia in ensuring that the 9 elements of the concept note are properly matched.

14. This model provides the basis for the call for concept notes from prospective agribusiness innovation incubators