1. @havasmedia Follower Report
Key Metrics: @havasmedia | November - 20 - 2012
@havasmedia has 6,894 Twitter followers and we've classified the ones we could into Consumer,
Total Followers
Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of
6,894 anonymous and spam accounts, which we do not factor into our audience metrics.
Pull is a good measure of how influential @havasmedia 's audience is, compared to the average Twitter
Social Pull
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
35x calculation, is gauged by how well connected @havasmedia 's followers are across sixty social sites,
compared to the average consumer. A higher Pull suggests you have important people in your audience,
havasmedia
and are thus better able to spread your message far and wide.
@ havasmedia | Mar 30 2009
Havas Media is the global media network
responsible for Meaningful Brands. Agencies Identified Audience
include Arena Media, Havas Digital, Havas Sports
& Entertainment and MPG.
Tweets 3,234
Followers 6,893
Following 728
IDENTIFIED
AUDIENCE
1

2. Audience Reach Insights
Insights :
- On average, each of
havasmedia's followers has
2,703 connections across
all social media platforms.
Therefore, havasmedia
can potentially indirectly
reach 6,235,713 (2,307 x
2,703) people.
AVERAGE
NETWORK SIZE
Audience Demographics
havasmedia
Insights :
@ havasmedia | Mar 30 2009 -*Statistics based on 75%
of havasmedia's followers,
whose sex we were able to
Havas Media is the global media network determine.
responsible for Meaningful Brands. Agencies
include Arena Media, Havas Digital, Havas Sports
& Entertainment and MPG.
SEX
Insights :
Tweets 3,234
- 44% havasmedia's
audience is between 26 -
Followers 6,893
35.
- *Statistics based on 9%
Following 728
of havasmedia's followers,
whose age we were able to
determine by identifying
through social profile or
AGE RANGE public records data.
2

3. Audience Demographics [continued]
Insights :
- Compared to the average
havasmedia's female
followers tend to be more in
the 26 - 35 age range.
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
havasmedia's male
havasmedia followers tend to be more in
the 36 - 45 age range.
@ havasmedia | Mar 30 2009
Havas Media is the global media network
responsible for Meaningful Brands. Agencies MALE
include Arena Media, Havas Digital, Havas Sports FOLLOWERS BY
& Entertainment and MPG. AGE
Audience Geographic Insights
Insights :
Tweets 3,234 - havasmedia has a higher
percentage of followers
Followers 6,893 from Madrid, Madrid, Spain
than the typical Twitter
Following 728 user.
TOP CITIES
3

4. Audience Geographic Insights [continued]
Insights :
- havasmedia has a lower
percentage of followers
from Massachusetts than
the typical Twitter user.
TOP
STATES/PROVINCES
Insights :
- havasmedia has a lower
percentage of followers
havasmedia from USA than the typical
Twitter user.
@ havasmedia | Mar 30 2009
Havas Media is the global media network
responsible for Meaningful Brands. Agencies TOP COUNTRIES
include Arena Media, Havas Digital, Havas Sports
& Entertainment and MPG.
Tweets 3,234
Followers 6,893
Following 728
4

5. Audience Interests Insights
Insights :
- Compared to the average
audience, havasmedia's
audience's top three
interests are Business,
Politics, and Fashion.
havasmedia
@ havasmedia | Mar 30 2009
INTEREST
AFFINITY
Havas Media is the global media network
responsible for Meaningful Brands. Agencies
include Arena Media, Havas Digital, Havas Sports
& Entertainment and MPG.
Tweets 3,234
Followers 6,893
Following 728
5

6. Audience Career Insights
Insights :
- havasmedia's consumer
audience has a high level of
income compared to the
average.
INCOME LEVEL
Insights :
- Compared to the average
audience havasmedia's top
havasmedia three industries are Media,
Marketing/PR, and
@ havasmedia | Mar 30 2009
Fashion.
Havas Media is the global media network
responsible for Meaningful Brands. Agencies
include Arena Media, Havas Digital, Havas Sports
& Entertainment and MPG.
INDUSTRY
Tweets 3,234
Followers 6,893
Following 728
6

7. Audience Education Insights
Insights :
- havasmedia's followers
attend College/University
schools more than the
average Twitter audience.
EDUCATION
TYPE
Audience Social Media Usage
havasmedia Insights :
- havasmedia's consumer
@ havasmedia | Mar 30 2009 audience is active on at
least 7,451 social profiles
and/or blogs.
Havas Media is the global media network
responsible for Meaningful Brands. Agencies
include Arena Media, Havas Digital, Havas Sports
& Entertainment and MPG. SOCIAL MEDIA
USE
Insights :
Tweets 3,234 - 79% of havasmedia's
followers have Facebook
Followers 6,893 profiles.
- havasmedia's has more
Following 728 followers who use Quora
than does the typical
Twitter user.
SOCIAL
MEMBERSHIPS
7

8. Audience Social Media Usage [continued]
Insights :
- 21% of havasmedia's
consumer audience has
been identified as a *Geo
Location.
ONLINE
ACTIVITIES
Audience Cross Over
havasmedia @havasmedia and
@havasmedia-friends
@ havasmedia | Mar 30 2009 share 342 followers.
Havas Media is the global media network
responsible for Meaningful Brands. Agencies
include Arena Media, Havas Digital, Havas Sports
& Entertainment and MPG.
AUDIENCE
Tweets 3,234 CROSS OVER
Followers 6,893
Following 728
8