The document discusses an iterative methodology for data modeling that allows for rapid iteration. It emphasizes starting with a business-focused model and evolving it over time through an integration approach that incorporates feedback and new requirements in subsequent iterations. This iterative process ensures the models and results continue to meet business needs. The Kalido Information Engine supports this approach through features that allow for business-centric modeling, an iterative development process, data integration and automation, and accurate timely data across the entire enterprise.