Radio advertisements are typically between 15-60 seconds long, with 30 seconds being the average length. They describe the key qualities of the advertised product and often include a memorable jingle or music bed, along with an upbeat voiceover using persuasive language to attract listeners' attention. The ads always include the product slogan and use demographic-tailored language in both the music and voiceover to effectively reach the target audience.

1. {By Craig Telford

2. • A radio advert is usually ranged from 15-60 seconds but the
average radio is 30 seconds.
• A radio Advert tells you the qualities of the product that is
being advertised
• It will often contain a music bed or a ‘jingle’ to make the
audience remember the advert along with a voice over the
top

3. • The advert will always contain a slogan of the product
that is being advertised
• The language that is used will always be tailored to
demographic.
• Music that is used within the radio advert is very rarely
been copyrighted
• The voiceover that is ontop of the advert is upbeat and
lovely in order to attract the audiences attention and
typically uses an English accent so that the audience can
hear it clearly.
• In radio adverts the voice over will contain Heavy
persuasive language