ID & Data presented at SDForum TechWomen

Kaliya

SD Forum Women’s
June 28th 2012

My Internet Identity
conference Workshop
logo:

It is an allusion
to this
New Yorker Cartoon

New Medium
with New Contexts
enabling New Persona’s

Its Evolving…

http://www.socialsignal.com/system/files/2007-06-24-cyberdog.gif

How do we want it to evolve?
My Fear:
Participatory Totalitarianism
See my TEDxBrussels Talk
http://www.tedxbrussels.eu/2011/speakers/kaliya_hamlin.html

Government Efforts:
US: National Strategy for Trusted Identities in Cyberspace
EU: Data Protection Regulation

Today we can have dialogue with women

Before we get to this dialogue….

Identity is
socially constructed
and contextual.

What are the different contexts
that you navigate in your life?

F2F
Roles Online

I invited all the women in the audience to
write down one per-post-it note…
the next slides share the results

What are the different contexts that you navigate in your life?


Partner Mother Daughter Friend: Dog Owner/
Spouse Mother Daughter Confidante, Companion
Wife Mother Daughter Encourager,
Wife Mother Daughter Fun, Listener, Dog Lover
Wife Mother Confider Dog Owner
Wife Mother-in-Law Sister
Wife Mom Sister Great Friend Pet Sitting
Wife Parent Sister Friend
Wife Parent Sister Friend
Parent Sister-in-Law Friend
Friend
Europe Family Aunt Friend
Cousin


school volunteer
Volunteer at the Space and Science Center Scholar/Student
Volunteer at the Animal Shelter Student
Volunteer at Community Outreach Student
Member SVForum Tech Women Student
Book Club: hostess, humorous, well read, insightful Student
Student
Meetup Organizer
Organizer
President (club) Girl Scouts
Secretary of School Club Girl Scouts
A School Club Member Soccer
School Soccer Team
Member NCAA
Fencing Team
School Newspaper

Energy club Leader

Work: Mentor, collaborator, driver of work, Innovator

Project Management Professional at ____
LinkedIn - Professional Online
Airline Industry Expert LinkedIn: professional Executive
At work- OnlineID
Technologist
Anthropologist MBA Director in my Company
Finance Executive
International Artist Sales Director
Sales Enablement Manager
International Project Manager
Program Manger
Employee Mentor for Startup
Cultural Mentor Organizational Planning Meeting
Co-Worker
Mentor
Colleague
Mentor Design Thinker
Employee
Mentor Connector
Intern


Facebook: Funny Wry posting links about tech, politics, humor, family

Face to face: Celebration Party
Arabic Language Learner
Walker
Dancing: Free in the Flow
Cyclist
Moose

Creative Formula Fun
Piano Sports Car Enthusiast
Artist
Artistic Chef
Photographer Traveler
Contrarian
Blogger
pain in the side
Social Media Personal
Movie Addict

Online: get educated review before purchase Inspiration
Online: Research, Learn Energetic
Online: Buy/place orders

Back to my presentation….

Persona 1 Persona 2

Context 1 Context 2

Persona 1
Context
Persona 2

Persona

Context 1 Context 2

Anonymous
?
?
Anonymous
?

? ?
Per-Post Per-Session

Verified
? ü
Anonymous ü ü
ü ü
ü
Verified
ü
Documentation In Person Biometric
Verification Capture

?
One Site Multi-Site
ü
Anonymous Self-Asserted Socially Verified
Pseudonymous Validated

How do you manage persona’s
and your identities with different
contexts and social roles?

I handed out paper and invited the women
to draw their own map of how they do this
and then to share it with their neighbor.


?
One Site Multi-Site
ü

Over 18 years Ms.Sue Donna
Woman Voter ? DOB = 1/21/1982
1823 6th Ave.
ü
CA Congressional
District 9 Alameda, CA

Verified Anonymity

?
One Site Multi-Site
ü

http://www.identitywoman.net

?
One Site Multi-Site
ü

ü
ü

Limited
Liability
Persona

What do you think of the idea
of Limited Liability Persona’s?

What kind of data do you generate as you live your life?
from what devices?
We did a group brainstorm:
Data Types Creative - Drawing, Writing
Email Fitness Statistics - steps, exercise Amazon
Reviews Chats
Google Hangouts
Pictures Music
Websites you Visit
Where you eat Movies
Contact List
Medial Records Where you drive
Search Records where you checkin Devices
Word Doc’s Where you buy
Groupons bought Phone
What you buy
Books Read What people Fitbit
Event Registration Where people fly Tablet
Transactions/Purchase Where people stay
LapTop
Banking
MP3

1b: Payment for target list
1a: Order for target list

2: Target list

5: Data Set
Aggregated
Marketer 3a: Order for target list 4b:Payment for
Data Set
data set
Broker
3b: Payment for 4a: Data set
target list Data order
4: Payment 6: Consumer
Analytics
for data set payment
4: Target list Provider 7: Payment data
for services 1: Conditions
5: Payment
1: Request 2: Agree to for
2b: Agree to analysis conditions 5: Preliminary data set
conditions 6: Analytics User profile
2a: Conditions 3: Data Set 3: Consumer
data set 4: Click Data

Retailer
6: Product (Data Collector)
Attribute or Service 6: Adapted
4: View Offer
data 6: Message Verifier

4: Payment
5: Inventory 3: Agreement
7: Order
Position to terms of 5a: Payment
use 4a: Verification Confirmation
2: Request
2: Payment 1:Click request 6b: Request
attribute
request data w/Token response
4: Proof of verification
attribute w/ token
2:Terms 3:Network 1: Order
of use 2: Request address
network Network
5a: Formal address 6: Proof of Address
use rights attribute Provider
4b: Verification
request w/ Token
3: Request
proof of 5a: Requests
attribute 5b: Use rights Authentication
(Password or OTP) Payment
Processor
Individual 5b: Authentication
8: Ads (Password or OTP)
Publisher
(media) 6a: Reply to verification
3: Experience request w/ Token
2: Click Data 1: Agreement to 5b: Payment
1: Attention terms of use Confirmation
2: Terms of use 3: Payment data
Data Aggregator
(for individual)

We engaged in small group dialogues about
the following 4 questions…

Do you want to see your data?
Want to see data?
Why wouldn’t you want to!
i.e. looking at your $$ - informative to self
what you remember + where

Yes, want to see data.
What to know whos lists we are on.
Worried about personal crime

YES

Do you want control over it?

6 yes!

Let them pay us every time they use
our data. That would limit the amount of
data they collect.

YES

What should be the terms of
sharing on data?

What kind of data to share? + with whom?
StateFarm tracking system
Release form – stealing identity
How control permissions?
Duration?
Erroeous assuptions made from clicking/following
data

Google is asking for to much info collecting a lot of
data.
Bing is better now.

Circles common termonology. Body of Standards

How can your data be monetized
ethically?
With Permission
Anonymously
Research purposes – leverage for progress
Data not linked to a person
Healthcare – how regulate collections

Let them pay us every time they use our data. That
would limit the amount of data they collect.

You can share data as long as it is anonymous


HUMAN DIGNITY
RESPECT FOR CONTEXT

SOCIAL GOOD
SMART CITIES

HOW TO MONETIZE

Personal Data Ecosystem Consortium
We connect companies that empower people to collect,
curate and derive value from their personal data.

Vendor Relationship Management

PII NO PII
Infomediary Markets

PII NO PII
Data Aggregation Markets

Personal Data Ecosystem Consortium
We connect companies that empower people to collect,
curate and derive value from their personal data.

Publisher of the monthly Personal Data Journal.

Kaliya

ID & Data presented at SDForum TechWomen

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ID & Data presented at SDForum TechWomen