Mobile technologies are growing exponentially, with over 1 trillion connected devices expected by 2020. Half of the world's population will access the internet via mobile devices by 2020. Disruptive mobile applications are emerging in many areas like software, marketing, healthcare, gaming, and social media. This creates great opportunities in areas like app development and services, with the mobile app market projected to reach $75 billion by 2015. The first step for those interested is to choose a platform, sign up as a developer, and decide whether to develop for web or native platforms.
2. Agenda: Mobile Market Size & Market Growth Rate Secret Behind Exponential Growth of Mobile Industry Disruptive Applications of Mobile Technology Opportunities First Step
6. 38 Trips around the globe 47,000 gallon of gasoline 760 ton of CO2
7. Mobile as a term is just a reference to an eco-system that phones are part of …
8. 1 0 0 1 Trillion Connected Devicesby Year 2020, in the world 000,000,000,000 Smart Phones, Tablets, TV, Gaming Consoles, Computers, Cars, Planes, Trains, Satellites, Medical devices, sensors, power grid, parking meters, home appliances, and ROBOTS
13. Disruptive Applications of Mobile Technology in Software Application Distribution Channel UX / Less-is-more Thin Client & Stateless Architecture Green Code
14. Disruptive Applications of Mobile Technology in Marketing Marketing is the product – product is the marketing
15. Disruptive Applications of Mobile Technology in Medical Mobisante SAMPLE USES Primary Care: Examination of abdomen, aorta, kidneys, gall bladder, thyroid and soft tissues, carotid, checking implants, bladder volume, AAA screens. OB/GYN: Confirmation of pregnancy, heartbeat, position of fetus, malformation, localization of placenta, breached baby, ectopic pregnancy, visual inspection of amniotic fluid. ER: FAST protocol to detect trauma. Vascular: DVT screening, finding veins.
16. Disruptive Applications of Mobile Technology in Retail Shopping Foot-traffic in retail store Coupons Comparison Shopping
17. Disruptive Applications of Mobile Technology in Banking Near flow Communication iPhone 5, iPad 2, Android Gingerbread, BlackBerry wallet
18. Disruptive Applications of Mobile Technology in Gaming Near flow Communication iPhone 5, iPad 2, Android Gignerbread, BlackBerry
19. Disruptive Applications of Mobile Technology in Social Gamification Gaming Layer on top of social networks
21. Market Forecast: Juniper Research projects that the combined revenues from app funded by pay-per-download (PPD), value added services (VAS), and advertising is expected to rise from just under $10 billion in 2009 to $35 billion in 2015. Ad Spend: PPC, PPV, Sponsorships, etc. VAS: Freemium, Subscriptions, Virtual Currency, Virtual Goods etc. PPD: Pay per download
22. Projected Market (professional services): $75 billion in mobile app development by 2015 25 billion apps will be downloaded in 2015 Compare to 2.6 billion this year. Market Forecast by Juniper Research 1,000,000 apps by 2015 on iTunes, Android, Ovi stores.
23. 600,000 engineers are needed to support this growth. Average app requires 10 man-months efforts to develop and maintain. 25,000 developers or 50,000 engineers developed 150,000 apps for iTunes in 2010 Skills: Platform: iOS, Android, MeeGo, Windows Mobile, Bada Languages: Objective-C, C++, Java, HTML 5, JavaScript Average Salary: $80K - $200K Average Agency Rates: $150 - $350/hr
