3. Canon Now
We will continue following the path of innovation that has brought
us to now and will lead us to tomorrow.
4. Excellent Global Corporation Plan: Phase IV
1. Achieving the overwhelming No.1 position in all core businesses and
expanding related and peripheral businesses
2. Developing new business through globalized diversification and
establishing the Three Regional Headquarters management system
3. Establishing a world-leading globally optimized production system
4. Comprehensively reinforcing global sales capabilities
5. Building the foundations of an environmentally advanced corporation
6. Imparting a corporate culture, and cultivating human resources befitting a
truly excellent global company
Canon's Corporate DNA The San-ji (Three Selfs) Spirit
7. Canon Logo Canon Slogan
Japan
1934
logo depicting Bodhisattva Kwan'on make it possible with canon
Asia
The engraved Kwanon logo was used on
Delighting You Always
1934
cameras trial-manufactured by the
Company (but not actually released in
Europe
the market).
you can Canon
The Canon logo is registered as a
1935
trademark. Prominent features were USA
already inherent in the refinement
process. image ANYWARE
Unification of the logo. The image was
1953 further refined to achieve an overall Oceania
balance.
Advanced Simplicity
The current logo was the culmination of
1956 painstaking and meticulous design
efforts.
9. TV Advert Canon Europe
EOS 650D DSLR Camera
Power to see things differently
Print Canon U.S.A.
LONG LIvE MAKING WAvES Long Live neW BeginningS LONG LIvE WONdER
10.
11. AD410 : International Advertising Section :4292 1/55
Present by
- - - -
- - - -
- - - -
- - - -
CANON INC. www.canon.com
CANON U.S.A., INC. www.usa.canon.com
CANON LATIN AMERICA, INC. www.canonlatinamerica.com
CANON CANADA INC. www.canon.ca
CANON EUROPE LTD. www.canon-europe.com
CANON EUROPA N.V. www.canon-europe.com
CANON (UK) LTD. www.canon.co.uk
CANON FRANCE S.A.S. www.canon.fr
CANON DEUTSCHLAND GmbH www.canon.de
CANON (CHINA) CO., LTD. www.canon.com.cn
CANON HONGKONG CO., LTD. www.canon.com.hk
CANON SINGAPORE PTE. LTD. www.canon.com.sg
CANON AUSTRALIA PTY. LTD. www.canon.com.au