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Kyosei
Canon's Corporate Philosophy




                       “           ”       “
                                       ”           “
    ”                          “
                                                            ”
                                                           Kyosei
                                               “       ”
Canon Now
We will continue following the path of innovation that has brought
us to now and will lead us to tomorrow.
Excellent Global Corporation Plan: Phase IV

1.   Achieving the overwhelming No.1 position in all core businesses and
     expanding related and peripheral businesses
2.   Developing new business through globalized diversification and
     establishing the Three Regional Headquarters management system
3.   Establishing a world-leading globally optimized production system
4.   Comprehensively reinforcing global sales capabilities
5.   Building the foundations of an environmentally advanced corporation
6.   Imparting a corporate culture, and cultivating human resources befitting a
     truly excellent global company
Canon's Corporate DNA                        The San-ji (Three Selfs) Spirit
2012




Activities
Focused on
Tomorrow
 Canon Logo                                                       Canon Slogan
                                                                  Japan
1934
logo depicting Bodhisattva Kwan'on                                make it possible with canon
                                                                  Asia
                        The engraved Kwanon logo was used on
                                                                  Delighting You Always
1934
                        cameras trial-manufactured by the
                        Company (but not actually released in
                                                                  Europe
                        the market).
                                                                  you can Canon
                        The Canon logo is registered as a

1935
                        trademark. Prominent features were        USA
                        already inherent in the refinement
                        process.                                  image ANYWARE
                        Unification of the logo. The image was
1953                    further refined to achieve an overall     Oceania
                        balance.
                                                                  Advanced Simplicity
                        The current logo was the culmination of
1956                    painstaking and meticulous design
                        efforts.
"The Craftsman" TV SPOT
EOS 5D Mark III
TV Advert Canon Europe

EOS 650D DSLR Camera
Power to see things differently

Print Canon U.S.A.




 LONG LIvE MAKING WAvES           Long Live neW BeginningS   LONG LIvE WONdER
AD410 : International Advertising Section :4292 1/55



                    Present by
   -     -      -       -
                      - -           -            -

        -      -      -            -

               -     -      -            -


                                  CANON INC. www.canon.com
                        CANON U.S.A., INC. www.usa.canon.com
          CANON LATIN AMERICA, INC. www.canonlatinamerica.com
                           CANON CANADA INC. www.canon.ca
                   CANON EUROPE LTD. www.canon-europe.com
                   CANON EUROPA N.V. www.canon-europe.com
                            CANON (UK) LTD. www.canon.co.uk
                          CANON FRANCE S.A.S. www.canon.fr
                   CANON DEUTSCHLAND GmbH www.canon.de
                   CANON (CHINA) CO., LTD. www.canon.com.cn
               CANON HONGKONG CO., LTD. www.canon.com.hk
               CANON SINGAPORE PTE. LTD. www.canon.com.sg
               CANON AUSTRALIA PTY. LTD. www.canon.com.au

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AD410 Canon Inc.

  • 1.
  • 2. Kyosei Canon's Corporate Philosophy “ ” “ ” “ ” “ ” Kyosei “ ”
  • 3. Canon Now We will continue following the path of innovation that has brought us to now and will lead us to tomorrow.
  • 4. Excellent Global Corporation Plan: Phase IV 1. Achieving the overwhelming No.1 position in all core businesses and expanding related and peripheral businesses 2. Developing new business through globalized diversification and establishing the Three Regional Headquarters management system 3. Establishing a world-leading globally optimized production system 4. Comprehensively reinforcing global sales capabilities 5. Building the foundations of an environmentally advanced corporation 6. Imparting a corporate culture, and cultivating human resources befitting a truly excellent global company Canon's Corporate DNA The San-ji (Three Selfs) Spirit
  • 5.
  • 7.  Canon Logo  Canon Slogan Japan 1934 logo depicting Bodhisattva Kwan'on make it possible with canon Asia The engraved Kwanon logo was used on Delighting You Always 1934 cameras trial-manufactured by the Company (but not actually released in Europe the market). you can Canon The Canon logo is registered as a 1935 trademark. Prominent features were USA already inherent in the refinement process. image ANYWARE Unification of the logo. The image was 1953 further refined to achieve an overall Oceania balance. Advanced Simplicity The current logo was the culmination of 1956 painstaking and meticulous design efforts.
  • 8. "The Craftsman" TV SPOT EOS 5D Mark III
  • 9. TV Advert Canon Europe EOS 650D DSLR Camera Power to see things differently Print Canon U.S.A. LONG LIvE MAKING WAvES Long Live neW BeginningS LONG LIvE WONdER
  • 10.
  • 11. AD410 : International Advertising Section :4292 1/55 Present by  - - - -  - - - -  - - - -  - - - - CANON INC. www.canon.com CANON U.S.A., INC. www.usa.canon.com CANON LATIN AMERICA, INC. www.canonlatinamerica.com CANON CANADA INC. www.canon.ca CANON EUROPE LTD. www.canon-europe.com CANON EUROPA N.V. www.canon-europe.com CANON (UK) LTD. www.canon.co.uk CANON FRANCE S.A.S. www.canon.fr CANON DEUTSCHLAND GmbH www.canon.de CANON (CHINA) CO., LTD. www.canon.com.cn CANON HONGKONG CO., LTD. www.canon.com.hk CANON SINGAPORE PTE. LTD. www.canon.com.sg CANON AUSTRALIA PTY. LTD. www.canon.com.au