Kantar Media provides strategic expertise: competitive intelligence, consumer behavior, audience research, digital insights, social media influence.

1. The world is fast changing, so are
the modes of entertainment. Even
traditional media, such as radio,
have evolved in new form. Online
radio is, indeed, the newest entry in
the entertainment industry.

2. Internet radio is creating the hype
True..
However, it also imposes a big
challenge. And that is, in terms of
audience measurement.

3. Why?
Anyone can listen to the
radio channel from any
place round the clock.
Meaningful and accurate
radio audience
measurement, therefore, is
difficult to be achieved.

4. Here’s
the
solutio
n.
Portable meter is the best
tool ready for the media
owners.

5. Wherever the audiences
listen to your
broadcasts, you can
measure, evaluate as
well as know about
the listening habits.

6. How it works
The unique codes embedded within
audio part of transmission are
easily detected by the panel
members.
Portable meter enables electronic
measurement of radio audience
beyond
the fixed location.

7. This new-age portable meter
captures digital radio
broadcasts ensuring perfect
online audience measurement.

8. More about
portable
meter……
With portable meter, you can
check out the details of listeners
and the programs they are
listening to. Besides, you can also
detect how your listeners tune to
radio channels as well as other
details.

9. Who are using this
portable meter?
This type of radio audience
measurement technology is gaining
popularity throughout the world
including Sweden, Norway, Iceland,
Kazakhstan and Denmark.

10. Conclusion
Big market, large number of
audience and new- age audience
measurement technology − it’s the
call of the day. Employ this
technology and understand your
online radio audience better!

11. Information shared
www.kantarmedia-audiences.co
+44(0)20 8967 0007