SlideShare une entreprise Scribd logo
1  sur  12
Télécharger pour lire hors ligne
Summary of a
Good Business Plan

What do you do?
Who wants it and why?
Who are you?
What is in it for me?

                        1
The Opportunity

What industry are you in?
What is missing from it?
Why does anyone want it?
What is it worth to them?


                            2
Industry Analysis

What events have shaped this
industry?
What is happening now?
What is changing?
What is causing the changes?

                          3
Who wants your solution?
How many people have this
problem?
Who are they? Describe them.
Why do they each want your
answer?
What is a solution worth to them?
                            4
Who wants your solution?
Who are these potential
customers?
What do they need?
How important is it to their
business?
What are their options?
                               5
What do you do?
What does your product look
like?
What does it do?
How does it solve the problem?
How is it protected?


                         6
How well do you do it?
Why is your product better?
How much value does it provide
to the customer?
Does the customer believe you
can provide those benefits ?


                        7
Who will beat you to it?
What other companies do
something similar?
How else can the customer
get the job done?
How this pie is divided?
Where you fit in the picture?
                           8
How will you reach customers?
  How will they know you exist?
  How can you show them your
  product?
  When will they buy?
  Who will make the decision?

                           9
Can you forecast sales?
How many can you sell? At
what price?
Who will be the first buyers?
What customers are your real
targets?
How soon will they start
buying?
                           10
Who are you anyway?
Who is on the team?
What has the team done like
this before?
How well do you work
together?
Who is giving you advice?
                        11
What is this all worth?
How much money will you
make and how soon?
How much will you spend and
how fast?
How will I get my money out?
What’s do you want from me?
                          12

Contenu connexe

Tendances

COM CM 726 @ Boston University: Digital Strategy Building
COM CM 726 @ Boston University: Digital Strategy BuildingCOM CM 726 @ Boston University: Digital Strategy Building
COM CM 726 @ Boston University: Digital Strategy BuildingSteph Parker
 
10 Things About Starting a Company: What They Tell You & What They Don't Tell...
10 Things About Starting a Company: What They Tell You & What They Don't Tell...10 Things About Starting a Company: What They Tell You & What They Don't Tell...
10 Things About Starting a Company: What They Tell You & What They Don't Tell...Kevin Wong
 
Oltre il Prodotto: create a customer centric company
Oltre il Prodotto: create a customer centric companyOltre il Prodotto: create a customer centric company
Oltre il Prodotto: create a customer centric companyFelice Pescatore
 
It's Time to Embrace the Power of Storytelling
It's Time to Embrace the Power of StorytellingIt's Time to Embrace the Power of Storytelling
It's Time to Embrace the Power of StorytellingME Consulting
 
Company name-suggestions-24
Company name-suggestions-24Company name-suggestions-24
Company name-suggestions-24Andri Goodwood
 

Tendances (8)

ALDD Business
ALDD BusinessALDD Business
ALDD Business
 
COM CM 726 @ Boston University: Digital Strategy Building
COM CM 726 @ Boston University: Digital Strategy BuildingCOM CM 726 @ Boston University: Digital Strategy Building
COM CM 726 @ Boston University: Digital Strategy Building
 
10 Things About Starting a Company: What They Tell You & What They Don't Tell...
10 Things About Starting a Company: What They Tell You & What They Don't Tell...10 Things About Starting a Company: What They Tell You & What They Don't Tell...
10 Things About Starting a Company: What They Tell You & What They Don't Tell...
 
Oltre il Prodotto: create a customer centric company
Oltre il Prodotto: create a customer centric companyOltre il Prodotto: create a customer centric company
Oltre il Prodotto: create a customer centric company
 
It's Time to Embrace the Power of Storytelling
It's Time to Embrace the Power of StorytellingIt's Time to Embrace the Power of Storytelling
It's Time to Embrace the Power of Storytelling
 
Company name-suggestions-24
Company name-suggestions-24Company name-suggestions-24
Company name-suggestions-24
 
Wbl2010candice pre.ppt1
Wbl2010candice pre.ppt1Wbl2010candice pre.ppt1
Wbl2010candice pre.ppt1
 
Wbl2010candice pre
Wbl2010candice preWbl2010candice pre
Wbl2010candice pre
 

En vedette

En vedette (10)

1 over view of the bplan
1 over view of the bplan1 over view of the bplan
1 over view of the bplan
 
Illucrete bplan nikunj
Illucrete bplan nikunjIllucrete bplan nikunj
Illucrete bplan nikunj
 
Office 365 para PYME
Office 365 para PYMEOffice 365 para PYME
Office 365 para PYME
 
Sfs12 1 why bplan pdf
Sfs12 1 why bplan pdfSfs12 1 why bplan pdf
Sfs12 1 why bplan pdf
 
Yo_bplan
Yo_bplanYo_bplan
Yo_bplan
 
Bplan Orientation
Bplan OrientationBplan Orientation
Bplan Orientation
 
Bplan
BplanBplan
Bplan
 
Business Plan Powerpoint
Business Plan PowerpointBusiness Plan Powerpoint
Business Plan Powerpoint
 
Pom boutique business plan
Pom boutique business planPom boutique business plan
Pom boutique business plan
 
Digital Marketing Bulan Ramadan
Digital Marketing Bulan RamadanDigital Marketing Bulan Ramadan
Digital Marketing Bulan Ramadan
 

Similaire à Summary of a good bplan

Consultative Selling Process
Consultative Selling ProcessConsultative Selling Process
Consultative Selling ProcessMehra Deepak
 
Selling to investors
Selling to investorsSelling to investors
Selling to investorsKen Green
 
Marketing Strategy Revisited
Marketing Strategy RevisitedMarketing Strategy Revisited
Marketing Strategy RevisitedNancy Barnett
 
Sales Prospecting - Prospecting for Customers & Qualifying the Customer
Sales Prospecting - Prospecting for Customers & Qualifying the CustomerSales Prospecting - Prospecting for Customers & Qualifying the Customer
Sales Prospecting - Prospecting for Customers & Qualifying the CustomerJames Baker, SPHR Retired, MAS
 
AIESEC Case Competition Pre-Work
AIESEC Case Competition Pre-WorkAIESEC Case Competition Pre-Work
AIESEC Case Competition Pre-WorkAviel Chow
 
Entrepreneurhip why - where - when
Entrepreneurhip   why - where - whenEntrepreneurhip   why - where - when
Entrepreneurhip why - where - whenPrajakt Raut
 
Best pitching practices - MassChallenge Switzerland - TiKi4
Best pitching practices - MassChallenge Switzerland - TiKi4Best pitching practices - MassChallenge Switzerland - TiKi4
Best pitching practices - MassChallenge Switzerland - TiKi4Benoit Schumacher
 
How to convert your ideas to business
How to convert your ideas to businessHow to convert your ideas to business
How to convert your ideas to businessOpeyemi Praise
 
Startup - The How's, What's, When's & Why's
Startup - The How's, What's, When's & Why'sStartup - The How's, What's, When's & Why's
Startup - The How's, What's, When's & Why'sIshmeet Bedi
 
How to convert your ideas to business
How to convert your ideas to businessHow to convert your ideas to business
How to convert your ideas to businessOpeyemi Praise
 
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdfEuropean Innovation Academy
 
Activity Book for the Webinar Emotional Engagement: The magic ingredient in a...
Activity Book for the Webinar Emotional Engagement: The magic ingredient in a...Activity Book for the Webinar Emotional Engagement: The magic ingredient in a...
Activity Book for the Webinar Emotional Engagement: The magic ingredient in a...Mary Brodie
 
Customer Delight
Customer DelightCustomer Delight
Customer Delightkktv
 
Sales Follow Up Exact Steps and Scripts that Proven to Close Everey Sale
Sales Follow Up Exact Steps and Scripts that Proven to Close Everey SaleSales Follow Up Exact Steps and Scripts that Proven to Close Everey Sale
Sales Follow Up Exact Steps and Scripts that Proven to Close Everey SaleAndy Ng
 
Market research for artists
Market research for artistsMarket research for artists
Market research for artistsJulie Fossitt
 
Opportunity Qualification Starter Questions
Opportunity Qualification Starter QuestionsOpportunity Qualification Starter Questions
Opportunity Qualification Starter QuestionsJoseph Lanners
 
ITea&Coffee - Using coaching techniques in the business analysis work
ITea&Coffee - Using coaching techniques in the business analysis workITea&Coffee - Using coaching techniques in the business analysis work
ITea&Coffee - Using coaching techniques in the business analysis workAneta Kołosowska (Wiśniewska)
 

Similaire à Summary of a good bplan (20)

Consultative Selling Process
Consultative Selling ProcessConsultative Selling Process
Consultative Selling Process
 
Selling to investors
Selling to investorsSelling to investors
Selling to investors
 
Marketing Strategy Revisited
Marketing Strategy RevisitedMarketing Strategy Revisited
Marketing Strategy Revisited
 
Sales Prospecting - Prospecting for Customers & Qualifying the Customer
Sales Prospecting - Prospecting for Customers & Qualifying the CustomerSales Prospecting - Prospecting for Customers & Qualifying the Customer
Sales Prospecting - Prospecting for Customers & Qualifying the Customer
 
AIESEC Case Competition Pre-Work
AIESEC Case Competition Pre-WorkAIESEC Case Competition Pre-Work
AIESEC Case Competition Pre-Work
 
Entrepreneurhip why - where - when
Entrepreneurhip   why - where - whenEntrepreneurhip   why - where - when
Entrepreneurhip why - where - when
 
Best pitching practices - MassChallenge Switzerland - TiKi4
Best pitching practices - MassChallenge Switzerland - TiKi4Best pitching practices - MassChallenge Switzerland - TiKi4
Best pitching practices - MassChallenge Switzerland - TiKi4
 
How to convert your ideas to business
How to convert your ideas to businessHow to convert your ideas to business
How to convert your ideas to business
 
Product-market- fit__Gilles DC_EIA23.pptx
Product-market- fit__Gilles DC_EIA23.pptxProduct-market- fit__Gilles DC_EIA23.pptx
Product-market- fit__Gilles DC_EIA23.pptx
 
Startup - The How's, What's, When's & Why's
Startup - The How's, What's, When's & Why'sStartup - The How's, What's, When's & Why's
Startup - The How's, What's, When's & Why's
 
How to convert your ideas to business
How to convert your ideas to businessHow to convert your ideas to business
How to convert your ideas to business
 
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf
25_07_Product Market Fit_Gilles de Clark_EIA Porto 2022.pdf
 
5 q's framework
5 q's framework5 q's framework
5 q's framework
 
Activity Book for the Webinar Emotional Engagement: The magic ingredient in a...
Activity Book for the Webinar Emotional Engagement: The magic ingredient in a...Activity Book for the Webinar Emotional Engagement: The magic ingredient in a...
Activity Book for the Webinar Emotional Engagement: The magic ingredient in a...
 
Customer Delight
Customer DelightCustomer Delight
Customer Delight
 
Customer Delight
Customer DelightCustomer Delight
Customer Delight
 
Sales Follow Up Exact Steps and Scripts that Proven to Close Everey Sale
Sales Follow Up Exact Steps and Scripts that Proven to Close Everey SaleSales Follow Up Exact Steps and Scripts that Proven to Close Everey Sale
Sales Follow Up Exact Steps and Scripts that Proven to Close Everey Sale
 
Market research for artists
Market research for artistsMarket research for artists
Market research for artists
 
Opportunity Qualification Starter Questions
Opportunity Qualification Starter QuestionsOpportunity Qualification Starter Questions
Opportunity Qualification Starter Questions
 
ITea&Coffee - Using coaching techniques in the business analysis work
ITea&Coffee - Using coaching techniques in the business analysis workITea&Coffee - Using coaching techniques in the business analysis work
ITea&Coffee - Using coaching techniques in the business analysis work
 

Plus de Kapil Chhabra (20)

Ifm forex markets-01[1].03.07
Ifm   forex markets-01[1].03.07Ifm   forex markets-01[1].03.07
Ifm forex markets-01[1].03.07
 
Ifm forex markets 13.2.07
Ifm   forex markets 13.2.07Ifm   forex markets 13.2.07
Ifm forex markets 13.2.07
 
Ifm derivatives 01[1].03.07
Ifm   derivatives 01[1].03.07Ifm   derivatives 01[1].03.07
Ifm derivatives 01[1].03.07
 
General insurance quiz
General insurance quizGeneral insurance quiz
General insurance quiz
 
Banking deliberations
Banking deliberationsBanking deliberations
Banking deliberations
 
Securitisatio
SecuritisatioSecuritisatio
Securitisatio
 
Retail finance
Retail financeRetail finance
Retail finance
 
Ratio
RatioRatio
Ratio
 
Nbfc ppt
Nbfc pptNbfc ppt
Nbfc ppt
 
Lbo presentation
Lbo presentationLbo presentation
Lbo presentation
 
Factoring ppt
Factoring pptFactoring ppt
Factoring ppt
 
Dabur case study
Dabur case studyDabur case study
Dabur case study
 
Cheques mp
Cheques mpCheques mp
Cheques mp
 
Capital budgeting
Capital budgetingCapital budgeting
Capital budgeting
 
Banking mp
Banking mpBanking mp
Banking mp
 
Alm and hp
Alm and hpAlm and hp
Alm and hp
 
Session 4 financial markets background
Session 4 financial markets backgroundSession 4 financial markets background
Session 4 financial markets background
 
Place
PlacePlace
Place
 
Org change new
Org change newOrg change new
Org change new
 
New org culture
New org cultureNew org culture
New org culture
 

Dernier

IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Transform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in LauncestonTransform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in Launcestondjhbuildersau
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Company Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdfCompany Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdfRobertPhillips265023
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------ThanzirNazer
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 

Dernier (20)

Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown DubaiDeira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Transform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in LauncestonTransform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in Launceston
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Company Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdfCompany Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdf
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
AL Satwa Dubai Call Girls +971552825767 Call Girls In AL Karama
AL Satwa Dubai Call Girls +971552825767  Call Girls In AL KaramaAL Satwa Dubai Call Girls +971552825767  Call Girls In AL Karama
AL Satwa Dubai Call Girls +971552825767 Call Girls In AL Karama
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 

Summary of a good bplan

  • 1. Summary of a Good Business Plan What do you do? Who wants it and why? Who are you? What is in it for me? 1
  • 2. The Opportunity What industry are you in? What is missing from it? Why does anyone want it? What is it worth to them? 2
  • 3. Industry Analysis What events have shaped this industry? What is happening now? What is changing? What is causing the changes? 3
  • 4. Who wants your solution? How many people have this problem? Who are they? Describe them. Why do they each want your answer? What is a solution worth to them? 4
  • 5. Who wants your solution? Who are these potential customers? What do they need? How important is it to their business? What are their options? 5
  • 6. What do you do? What does your product look like? What does it do? How does it solve the problem? How is it protected? 6
  • 7. How well do you do it? Why is your product better? How much value does it provide to the customer? Does the customer believe you can provide those benefits ? 7
  • 8. Who will beat you to it? What other companies do something similar? How else can the customer get the job done? How this pie is divided? Where you fit in the picture? 8
  • 9. How will you reach customers? How will they know you exist? How can you show them your product? When will they buy? Who will make the decision? 9
  • 10. Can you forecast sales? How many can you sell? At what price? Who will be the first buyers? What customers are your real targets? How soon will they start buying? 10
  • 11. Who are you anyway? Who is on the team? What has the team done like this before? How well do you work together? Who is giving you advice? 11
  • 12. What is this all worth? How much money will you make and how soon? How much will you spend and how fast? How will I get my money out? What’s do you want from me? 12