How to use social media to advance your career.

1. Best Practices for
Using Social Media TO
ADVANCE YOUR CAREER

2. The Benefits of Using Social media
Social media can put your career in the fast lane by
connecting you with helpful people and giving you
opportunities to build your brand.
Use best practices for
the right platform to
grow your network and
take your career to the
next level.

3. How to build your social network
• Begin by building your
network with people you
know
• Dig into your past: school,
previous employers,
community connections
• In your contact request,
provide details to remind
them how you know each
other

4. USE FACEBOOK TO:
• Let your friends and professional contacts
know you’re looking through status updates
and messages
• Share professional news and successes
• Like pages and interact with people
and companies in your field
• Get relevant information from personal
and professional contacts

5. Best practices for Facebook:
• Make sure personal
information is not visible
outside your network
• Log out of Facebook and
search for yourself to see
what hiring managers may
see
• Use Facebook lists to keep
professional contacts from
seeing inappropriate
information

6. USE LINKEDIN TO:
• Research target companies and find contacts
through people in your network
• Stay in touch with people who can
recommend you
• Build your brand by sharing professional
interests & accomplishments
• Connect with hiring managers from
companies who you’d like to work for

7. Best practices for LinkedIn:
• Make sure your profile is complete
• Join groups and participate in
discussions
• Share presentations, publications,
awards and accolades
• Link to your profile on your resume
• Include a short mission statement,
summarizing your experience and
achievements

8. USE TWITTER TO:
• Connect with people in your areas of interest
• Keep up with industry news and events
• Connect with thought leaders
• Grow your network beyond people
you know personally

9. Best practices for TWITTER:
• Who to follow:
- People you would like to work with
- Company recruitment managers
- Companies you aspire to work for
- Thought leaders in your field
• Use Twitter lists to organize contacts into categories
and post targeted content
• Refrain from using profanities or tweeting offensive content
— recruiters will be able to see this!