Applied the learnings about the 5 communication “buckets” and assess the ability of a sports league Swansea Cityto effectively use their website as part of an integrated marketing communication plan. Evaluated the website’s effectiveness and recommend what steps/changes are needed to make it more effective.

1. Team InnovationNation
A Thunderbird Student Presentation

2. Executive Summary
 The client - Swansea City FC
 Analysis of current website
 Recommendations
◦ Simpler layout
◦ Easy shopping
◦ Connect to social media
 Analysis of mobile website
 Effectiveness in Vietnam
3/6/2013 Team Innovation Nation 2

3. Analysis of current website
 Category Need
 Brand Awareness
 Brand Attitude
 Brand Purchase Intention
 Brand Purchase Facilitation
3/6/2013 Team Innovation Nation 3

4. Recommendations
 Enhance layout of current website
◦ Frames to divide content
◦ Compact images
 Enhance team shopping website
◦ Consistent color schemes
◦ Single click access to products
 Align Social Media tools with website
◦ Improved content quality
◦ Linkage between different platforms
3/6/2013 Team Innovation Nation 4

5. Analysis of mobile website
 No mobile website/app
 Proposed solution
◦ Mobile Web based site
 Latest News
 Scores & Schedules
 Pictures & Videos
 Statistics & Odds
◦ Mobile Application
 Games
 Merchandise
3/6/2013 Team Innovation Nation 5

6. Effectiveness in Vietnam
 Large % fan base
 Ineffective in current state
◦ Cluttered layout
◦ eCommerce undeveloped
 Recommendations
◦ Increased visual communication
◦ Expert opinions
◦ Brand Ambassadors
◦ Cash on delivery option
3/6/2013 Team Innovation Nation 6

7.  Questions….
3/6/2013 Team Innovation Nation 7