Anx credentials hospitality_presenter_2015_hi

THE BRIEF
To redesign the annual ‘Great Days Out’ promotional brochure. Clean up the layout and
make the contents easier to read and digest.
THE WORK
The brochure is organised by location and sub-divided into specific businesses. We
proposed a selection of new designs with colour themes and informational layouts. Once a
design was selected, we entered the contents and output individual PDFs for each partner
business to check and amend - over 250 partner entries.
THE RESULT
A professional brochure with clear and accurate informational layouts displaying colour-
themed entries classified by business type and location.
VISITWILTSHIRE
GREAT DAYS OUT
01722 420820 | www.anxagency.comAGENCY CREDENTIALS 2015 TOURISM & HOSPITALITY 01722 420820 | www.anxagency.com

THE BRIEF
To create a series of three videos to support a promotional campaign for the county and
publicise the new brand positioning.
PRODUCTION
We created appropriate storyboards, co-ordinated schedules with Visit Wiltshire and the
multiple partner locations we would be shooting at, then nervously monitored the weather
forecasts! Fortunatelywe had clear skies on all the shoot days, working at over 30
locations across the county over a period of a month, including a trip in a hot air balloon.
“Wiltshire is an enchanted place where you can feel close to the earth and the ever-
changing big skies. With over 10,000 years of history it has more than its fair share of
amazing attractions. This yearwrite your chapter in Wiltshire's never ending story.”
- Visit Wiltshire
VISITWILTSHIRE
TIME FOR WILTSHIRE

PRODUCTION
Capturing such a large amount of b-roll footage has enabled us to build a library of
material for future use, minimising the need for multiple re-shoots.
This second ‘Press Pause’ video was the middle of the series of three trailers.
VISITWILTSHIRE
PRESS PAUSE

THE BRIEF
We were commissioned to create a promotional trailer for the AA five-star Whatley Manor
Hotel and Spa. This beautifully-restored Cotswold manor house is part of a privately
owned chain of luxury hotels.
PRODUCTION
The shoot was compressed into a single day covering all aspects of the hotel’s service
offering, including the spa, extensive gardens, Michelin-starred restaurant and private
cinema.
The client was so happywith the result that they asked us to produce a second cut for
use at their promotional event at Gatcombe Horse Trials 2014.
WHATLEYMANOR
VIDEO PRODUCTION

THE BRIEF
The Red Lion Hotel is a part of the Best Western chain and one of the oldest hotels in
Europe. As part of a broader refurbishment program, they required a new visual identity to
complement the extensive refit.
PROCESS
Communicating the concept of four star qualitywas the defining aspect of the brief. In
addition, the logo must combine modernity, tradition and originality simultaneously. By
necessity, the logo would also be applied to a variety of materials in the business, as well
as standard print and digital advertising.
RESULT
We designed a brand manual defining logo usage at various scales, in mono and colour and
in specific situations. The final touch was to create a cutter guide and supply a quantity
of lion head stencils for coffee serving.
RED LION HOTEL
BRANDING

THE BRIEF
Bar Wiff Waff is a school-themed bar restaurant in the Welsh coastal resort of
Aberystwyth that has a neat twist – alongside the great food and drinks on offer
customers can also play ping pong.
The client needed a complete brand design to enable them to launch this new concept.
WIFF WAFF
BRANDING

PROCESS
Extensive research was carried out on retro and general themed restaurants globally, in
addition to the already established ping-pong establishments in the UK. A Pinterest board
was set up to share ideas with the client. We find this to be a fantastic collaborative tool,
especially for clients located some distance away.
Ideas were distilled and refined and a direction selected. From there we designed internal
and external signage, A-boards, menus in the form of school reports, and vinyl wall
graphics amongst other promotional materials. Finally, a brand manual was delivered to
help focus the brand direction for the future.
WIFF WAFF
BRANDING

LOCATION
Originally based in London, now located in Salisbury, Wiltshire.
STRATEGY, TACTICS AND DESIGN
If you don’t have qualified marketers in house, we do. Ourwork is underpinned with
strategic thought and planning.
SCALABILITY
We workwith start-ups, SMEs and multi-nationals, retaining our longest-running client for
over 20 years.
QUALITY
We are a small, highly-experienced team of 7 that focuses on our clients.
BENEFITS THAT
AN.X BRING
WHAT WE DO WELL
MARKETING
Marketing Strategy
Marketing Planning
Advertising Campaigns
New Product Launches
DIGITAL
Websites
Content-Managed
Front End Design
Hosting & Domains
Basic SEO
Video Production
Editing
GRAPHIC DESIGN & PRINT
Branding
Brochures
Packaging Design
Signage
Sales Materials
Print
ADVERTISING
Creative Concepts
Print & Digital
Copywriting
Media Planning
Campaign Management
CONTACT
TELEPHONE
07496 246052
EMAIL
karen@anxagency.com
FURTHER INFORMATION

Anx credentials hospitality_presenter_2015_hi

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