Social Media Consultant and Freelance Journalist Karen Kefauver will present ten tips on boosting your Facebook marketing — tips you may not have considered before!

1. Agenda
• Social Media Overview and Trends
• Top 10 Facebook Tips For Business
• Time-Saving Tools and Resources

2. Social Media Overview
• Biggest Players in Social Media Field:
• Facebook
• Twitter
• LinkedIn
• Google+
• You Tube
• Pinterest

3. Facebook Stats
• Facebook: 900 million+ active users
• Average user is connected to 80 community pages, groups and events
• People who use Facebook on their mobile devices are 2x as active on
FB as those on non-mobile users

4. Twitter Stats
• Twitter - 500 million users/140 million active users
• Apple integrated Twitter into iOS 5 last Fall
• 2012: 340 million tweets per day

5. Old Twitter Look
•

6. New Twitter Look

7. New Twitter Look

8. LinkedIn Stats
• LinkedIn 161+ million members
• LinkedIn operates the world’s largest professional network on the
Internet in over 200 countries and territories.

9. Google+ Stats
• Google+ 100+ million users
• Adding 625,000 new users per day.
• Prediction: 400 million users by end of 2012.

10. Boardwalk Google Plus
Boardwalk
Boardwalk

11. You Tube Stats
• 800M unique users visit YouTube/month
• Over 3 billion videos are viewed a day
• YouTube's demographic is broad: 18-54 years old

12. Pinterest
• Fastest growing: 10+million plus
• Pinterest is an online pinboard
• If your content is picture-heavy (think food, fashion, movies),
try it!
• Pinterest is a pinboard-style social photo sharing website that
allows users to create and manage theme-based image
collections such as events, interests, hobbies, and more.

13. Pinterest

14. 3 Social Media Trends
• 1. Mobile devices
• 2. QR Codes: A QR code (abbreviated from Quick Response
code) is a type of matrix barcode (or two-dimensional code)
• 3. Video! You Tube, Vimeo, Animoto

15. 1. Mobile Phone Sites
Designed by Eric Bloom of Mobile MarCom

16. 2. Trend: QR Codes
• #6: Use QR codes to drive traffic
• QR codes are two-dimensional bar codes that can be scanned by
smartphones with cameras. Once scanned, they can redirect people to
a website (among other tricks).

17. 3. Trend: Video
• Having video on your website, Facebook or other social networks help boost the SEO of your

18. 1. Facebook Tip
• 1. Add social media buttons to your website home page
• By getting someone to follow you on Facebook, you have the
opportunity to keep the lines of communication open long after
they’ve left your website.

19. Example: Boardwalk

20. 2. Facebook Tip
• 2. Connect Facebook to your BLOG
• Use Networked Blogs: http://www.networkedblogs.com
• Also connect your Blog to Facebook, LinkedIn and Tweet your Blog
posts

21. 3. Facebook Tip
• GET PERSONAL on Facebook - but not Too Personal!
• Your community wants to get to know you and wants to be able to
relate to you and your company!

22. 4. Facebook Tip
• 4. Make your website shareable
• Facebook Like buttons are a great tool
• You can add them to any page of your website to get visitors to share
the content more easily with their networks.

23. Example

24. Example
• 4. Make your website shareable

25. 5. Facebook Tip
• PHOTOS Rule on Facebook!
• Pictures are very powerful on Facebook
• They take up more space in the news feed
• Photos can get more engagement than a straight text post

26. 6. Facebook Tip
• 6. Use Analytics
• Facebook Insights
• Pay attention to the way in which individuals are using your social
media buttons by tapping into Google Analytics
• Google Analytics added a social media component to their tools

27. 7. Use Facebook’s Features
• Use some of Facebook’s features to help your page stay interesting
• applications
• pinning posts
• highlighting

28. 8. Facebook Tip: Use Events

29. 9. Promote Social Sites
• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks

30. 10. Facebook Tip
• Review your Personal Facebook page
• Privacy Settings
• About Section
• Link to your Facebook Biz page

31. Favorite Social Sites
• Hubspot: http://www.hubspot.com
• Mashable: Social media and tips, http://mashable.com
• Smartbrief: https://www.smartbrief.com
• Social Media Examiner: http://www.socialmediaexaminer.com
• Social Media Today: http://socialmediatoday.com
• Techcrunch: http://techcrunch.com
• New York Times Tech Blog: http://bits.blogs.nytimes.com

32. Resources - After the Talk
• LIKE Karen’s Facebook Business page:
www.facebook.com/karen.kefauver.business
• Visit www.karenkefauver.com