5 Top Social Media Trends for 2014 with Karen Kefauver LIKE my Facebook for more tips! https://www.facebook.com/karen.kefauver.business It's difficult to keep track of all the changes in social media that can impact your marketing strategy. Get the year off to a good start by learning the Top 5 Social Media Trends and what actions you should take. This is not a how-to talk but an important overview of what you need to know and what you should do. Come learn the latest and get inspired to reach current clients, find new ones and get your name out there. Contact me: Karen@karenkefauver.com http://www.karenkefauver.com LIKE my Facebook Business Page for more tips! https://www.facebook.com/karen.kefauver.business

1. Welcome!

2. Agenda
• Introductory Comments!
• Social Media Overview!
• 5 Social Media Trends for 2014 !
• Time-Saving Tools and Resources

3. A word about my background...
• Introduct!
!
!
Karen Kefauver
• •Social Media Consultant
4:15-4:30 Questions and Answers, Evaluations
• Sports/Travel Writer
•www.karenkefauver.com

4. Social Media Overview
•
Biggest Players in Social Media Field:!
•
Facebook!
•
Twitter!
•
LinkedIn!
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Google+!
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You Tube (Google)!
•
Pinterest!
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Instragram (Facebook)!
•
Snapchat

5. Why bother?
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Include photos in almost every Facebook post! !
•
Twitter is a link economy - nearly all Tweets have links!!
•
CROP Pictures!!
•
Shoot Videos 1-2 minutes

6. Benefits

7. Worldwide

8. Facebook Stats
•
Worldwide, there are over 1.19 billion active Facebook users.
(Source: Facebook) !
•
3 Primary Ways to be on Facebook: Personal, Business and Groups!
•
Age 25 to 34, at 29.7% of users, is the most common age demographic!
•
45 percent of U.S. seniors who use the Internet are on Facebook;
strongest 2013 growth for ages 65+

9. Facebook Personal

10. Facebook Business

11. Twitter Stats
!
!
•
Twitter - 500 million users/218 million active users!
•
Only 1 type of profile on Twitter; may be used for personal or
business

12. LinkedIn Stats
•
LinkedIn 200+ million members !
•
LinkedIn operates the world’s largest professional network on the
Internet in over 200 countries and territories.!
•
2 ways to be on LinkedIn: personal and company profiles

13. Google+ Stats
!
•
Google+ 150+ million users!
•
2 ways to be on Google Plus: personal and biz profiles

14. Pinterest
•
Fastest growing: 140.5+ million!
•
Pinterest is a pinboard-style social photo sharing website that
allows users to create and manage theme-based image
collections such as events, interests, hobbies, and more. !
•
2 ways to be on Pinterest: personal and business profiles

15. You Tube Stats
•
800M unique users visit YouTube/month !
•
Over 3 billion videos are viewed a day!
•
YouTube's demographic is broad: 18-54 years old!
•
Businesses or individuals can have “Channels”, nonprofits have some
special options

16. Instagram
!

17. Driscoll’s Website

18. Driscoll’s Facebook Biz

19. Driscoll’s Twitter

20. Driscoll’s You Tube

21. Driscoll’s Instragam

22. Driscoll’s Pinterest

23. Santa Cruz County Web

24. Santa Cruz County FB

25. Santa Cruz County Twitter

26. Santa Cruz County You Tube

27. 5 Social Media Trends
!
•
1. Social Media Is a Necessity; Pay to Play!
•
2. Google Plus Expands!
•
3. Continued Emphasis on Photos and Video!
•
4. LinkedIn Continues as Major Business Network!
•
5. Mobile is a Must

28. 1. Social Media; Necessity
•
Growth: Facebook ads over the last year; however Twitter have now joined
the social network advertising and I’m sure Pinterest and Google+ will
follow suit.!
•
Marketers will be more accountable for ROI than ever before!
•
What metrics can marketers track to make sure their content strategy is
headed in the right direction?: www.marketingprofs.com/articles/
2014/12375/is-your-content-marketing-a-failure-these-five-metrics-can-tellyou#ixzz2rgGv33TS!
•
Resource for Learning Ad Options on Facebook:
www.facebook.com/business/resources

29. !
2. Google Plus
!
•
It's becoming harder and harder to ignore Google+, the search giant's
social network, Gupta said. !
•
Recent news: Google redesigned YouTube's comment section and now
requires users to have a Google+ account or a YouTube channel to
comment. !
•
Confirmed that it now has more than 300 million monthly active
users.

30. Example
Google+ Boardwalk
Boardwalk
Boardwalk

31. !
3. Photos/Videos
•
Why the rise in images? !
•
Many people learn visually, so images are the best way for them to
process new information. !
•
Ease with which photos and videos can be optimized on mobile
devices.!
•
Video now accounts for 90% of all Internet traffic and 50% of mobile
traffic. !
•
Search engines reflect this shift, with Google highlighting image
search results to the top of the page. !
•
To attract consumer attention, you need to integrate visuals

32. Example: Biz Video
!
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!
!
!
!
!
!
!
!
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Having video on your website, Facebook or other social networks help boost the SEO of your

33. 4. Trend: LinkedIn

34. 5. Mobile Is a Must
•
Mobile traffic is increasingly important in business marketing. !
•
28% of website traffic now originates from mobile devices, and that
number is only predicted to grow in 2014 - (Walker Sands Quarterly
Mobile Traffic Report)!
•
That means creating a separate mobile version or investing in
responsive web design!
•
Invest in mobile-centered marketing initiatives. For example, mobile
geo-targeting, which allows companies to send relevant messages
based on their location

35. Karen’s Mobile Phone Site
!
!
!
!
!
•
Designed by
Eric Bloom of
Mobile MarCom

36. Trend Resource Articles
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http://smallbiztrends.com/2013/12/marketingpredictions-2014.html!
•
http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7social-media-marketing-trends-that-will-dominate-2014/!
•
http://www.informationweek.com/software/social/5-top-socialmedia-trends-for-2014/d/d-id/899805!
•
http://socialmediatoday.com/gloople/2002116/7-hot-predictionssocial-media-2014!
•
http://mashable.com/2013/12/26/content-marketing-2014/

37. Trend Summary
• 1. Social Media Is a Necessity; Pay to Play!
• 2. Google Plus is a Major Player!
• 3. Continued Emphasis on Photos and Video!
• 4. LinkedIn Continues as Major Business Player!
• 5. Mobile is a Must

38. Promote Social Sites
•
Your website!
•
Your business cards!
•
Your storefront window!
•
Your front desk!
•
Print advertisements!
•
Email signature!
•
Newsletter, blog, other social media networks

39. Favorite Social Sites
•
Hubspot: http://www.hubspot.com!
•
Mashable: Social media and tips, http://mashable.com!
•
Smartbrief: https://www.smartbrief.com!
•
Social Media Examiner: http://www.socialmediaexaminer.com!
•
Social Media Today: http://socialmediatoday.com!
•
Techcrunch: http://techcrunch.com!
•
New York Times Tech Blog: http://bits.blogs.nytimes.com

40. Resources - After the Talk
•
•
Karen’s Slideshare business page:
www.slideshare.net/KarenKefauver
Karen’s Facebook Business page:
www.facebook.com/karen.kefauver.business!