If you're having trouble seeing the benefits of online video, you might feel differently when you look at some of the benefits your business stands to gain.
2. is the second most
popular search engine
gets more than 4
billion views per day
accounts for more than
50% of all mobile traffic
Interesting Statistics on Video
YouTube
YouTube
Online
Video
3. • Video is easily searchable.
• Video makes it easier to share your brand or service. About 700
YouTube videos are shared on Twitter every minute.
• It levels the playing field. Traditional TV advertising can be very
expensive but online video can be accessed and used by
anyone.
Benefits
4. • Real-time feedback and interaction. A lot of people leave
comments on videos, which is an excellent way to learn more
about your consumers.
• Video is easily measurable. There are dozens of nifty tools
available for measuring video analytics and they should help you
get a more accurate report on the performance of each video.
• Video doesn't die. The videos you upload on YouTube will play a
part on your marketing strategy for a much longer time than
other forms of content.
Benefits
5. • Real-time feedback and interaction. A lot of people leave
comments on videos, which is an excellent way to learn more
about your consumers.
• Video is always one click away from the BUY button. Online
video allows a consumers to quickly access your product or
service by following links to your website or sales page.
• When a consumer stops by your website and watches a video
they usually stay a little longer than intended
Benefits
6. • Video is about selling. Communicate clearly, and make sure the
customers know exactly what they're supposed to purchase and
how.
Benefits