The document discusses the growth of mobile marketing and its unique advantages. It provides statistics on smartphone and mobile internet usage in Canada. Mobile phones are nearly ubiquitous and their use, especially for texting, varies by age. The document explores features of the mobile space like apps, SMS/texting, and mobile websites. It also provides examples of companies using these mobile strategies and consumers' preference for instant responses.

1. Mobile Marketing...
and to think we’ve just mastered the internet
Apps Texting
Mobile Websites
*Apple, the Apple logo, iPod, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. iTunes is for legal or rightholder-authorized
copying only. Donʼt steal music.
Thursday, March 25, 2010

2. Whole New World - Whole New Language
Roaming
Android Capture
App
Push Blasts
MMS
Cloud SMS
Mobile Marketing Mobile Website
Thursday, March 25, 2010

3. Canadian Stats
• 22.5 million subscribers September 2009
• 100 million text messages per day
• 75% households have access to a wireless
phone
• 99% have coverage
• ½ of all phone connections are wireless
• more than 6 million calls to 9-1-1 or other
emergency numbers
courtesy CWTA
Thursday, March 25, 2010

4. Predictions of smartphone future growth
Source: http://www.digitalfamily.com/mobilewebdesign/?p=141
http://www.linuxfordevices.com/files/misc/researchand markets_smartphone_forecast-sm.jpg
Thursday, March 25, 2010

5. Unique features for Mobile
Marketing
Phones always carried
Cheaper to create mobile ads
Quick response time
Source: http://blog.karentsui.com/pros-and-cons-mobile-commerce/
Thursday, March 25, 2010

6. App’s - Commercial & Consumer
Use
Most are ‘business related’ or ‘commercial
use
Photoshop, Kraft, legal firms, medical
secure network connectivity
Canaterra was Canada’s 1st National Real Estate App
*Apple, the Apple logo, iPod, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. iTunes is for legal or rightholder-authorized
copying only. Donʼt steal music.
Thursday, March 25, 2010

7. Cell Phone Feature Usage by Age as at 2008
400.00
13-17
18-34
35-54
Text Messages
55+
Take Pictures
Ringtones
MMS
Emails
IM
Search Internet
Music
CWTA-2008 Attitudes Harris Decima
Thursday, March 25, 2010

8. SMS or Texting
•popular in Europe and Asia since
2000, North America in 2002
•guidelines to ensure legitimacy and
avoid spam.
•perceived as interactive and instant
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9. Response
Thursday, March 25, 2010

10. Interactive
Thursday, March 25, 2010

11. In December 2009...
Pepsi pulled out of the Superbowl ads
Locally, Cherrylane Shopping Centre
Increase in mobile web usage
2008 Decima Study
Thursday, March 25, 2010

12. Try texting:
• text cana4677 to 501501
• text canaterra2 to 501501
• text canaterra3 to 501501
Canaterra™ SMS powered by 501Media Group
Thursday, March 25, 2010

13. Remembering the Ad
Less distractors
Improving graphics and
technology
More ads clicked on touch
screens
Source: http://www.marketingcharts.com/interactive/new-
smartphone-formats-fuel-higher-ad-awareness-9108/brightkite-
gfk-awareness-mobile-advertising-iphone-q1-2009jpg/
Thursday, March 25, 2010

14. Consumer Preference
Consumers want instant responses
• to know deals,
• information before contacting a salesperson and
• without having to wait for access to a computer.
Source: http://www.mobilemarketingwatch.com/mobile-marketers-should-give-thanks-for-black-friday-4463/
Thursday, March 25, 2010

15. and finally..........
Mobile marketing will in fact reach a
larger population.
Canaterra can help you reach more home seeking
clients with our Online & On the Go™ tools!
Source: http://marketing.blogs.ie.edu/archives/2007/10/mobile_advertis.php
Thursday, March 25, 2010

16. Thank you.
Karen Thompson
Canaterra’s Mobile Marketing
• SMS Campaigns powered by 501Media Group
• Mobile site built by Artistech Newmedia
text karen to 501501
for contact details
*Apple, the Apple logo, iPod, and iTunes are trademarks of Apple Inc., registered
in the U.S. and other countries. iPhone is a trademark of Apple Inc. iTunes is for
legal or rightholder-authorized copying only. Donʼt steal music.
Thursday, March 25, 2010