Managing shipping for any e-commerce website products is as important as the business capital because it can result in losing consumers.

1. How to Effectively Manage Shipping
eCommerce Software for Indian SME’s

3. On the front every e-commerce site is judged by the beauty of the designed site and
the technical features it incorporates in its working. But behind the stage what really
matters is the quality of the delivered products. And that final test of every site is
evaluated upon the strength and finesse of the packaging, because it is the condition
of the arrived goods that determines the credibility of the site.

4. The first step is recognising what type of stuff you are dealing with. You should know
the obvious specifications, i.e. the size and the weight of the goods. Now, choose a
box strength that is suitable for the contents you are shipping. Following specific Box
Strength Guidelines will help ensure your package is of adequate strength to provide
sufficient protection.

5. Any other important information like Fragile, Perishable, Toxic, Inflammable
and Electronic should also be noted carefully. And goods of the same type
should be sorted together.

6. Once you know what kind of stuff you are dealing with the packaging can now be
determined easily. First we work on the outer packing. The most common are the
corrugated boxes which are basically just hard cardboard boxes. They can easily load
stuff like books, tools, pictures, basically anything i.e. a “flat” item. They have amazing
stacking strength and can keep stuff from the mightiest of falls. Then there is the non-
fragile stuff that can be loaded in the courier envelopes which are just basic packages
without any cushioning etc. For all the fragile stuff like electronic materials including
laptops, phones, pen drives or medical supplies like medicines, dental etc you should
go for padded boxes. These padded mailers have excellent cushioning and they absorb
majority of the shocks felt on the way to the delivery. Although they are absolutely
useless for something that can be easily crushed as they have almost zero stacking
strength.

7. Once the basic outer packing is done we concentrate on the inner packaging. The best
cushioning is the bubble wrap. It is the most perfect and versatile protective material
possibly known to mankind. Yet it fails to limit movement and is ineffective in case of
lightweight and breakable items that can be transported safely only when they stay in
one place. For such items that require to be kept in one place the most apt padding
material is engineered foam. It fills any amount of space with great ease and provides
excellent cushioning.

8. If you take the time and care to utilize the proper inner and outer packaging, but use a
sealing method that fails, your package will ultimately fail as well. Therefore, properly
sealing your package is just as important as the inner and outer packaging. The best
type of tape is duct tape and frankly there is almost nothing like it. For handy and
lightweight items though, pressure resistant tape is preferable.

9. Lastly after all the general limitations of the carriers are satisfied, you should
determine how you would like to ship your package. It should be noted that there are
no specific preferences towards any mode of transportation. Therefore, your decision
of carrier should be based on your understanding of shipping rates and the available
modes of shipping.

10. Once all this done just put the correct delivery address on your packed item
and do provide package orientation details like “fragile” if necessary.

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