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Mastering the Conversation,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
GETTING STARTED,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
Q: WHAT ARE YOU DOING?,[object Object],A: Exchanging messages & information in 140 characters.,[object Object],Twitter is a microblog built on real-time short message bursts.,[object Object],Its one-to-many communication platform allows individuals to share as much, or as little, information about their personal and professional worlds as they like.,[object Object],Democratizes communication with brands and consumers, major media and citizen journalists, tweeting side by side.,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
TWITTER MILESTONES,[object Object],Nielsen, (6/20):  Twitter topped the list as the fastest growing Web brand in May, increasing 1448%, from 1.2 million unique visitors in May 2008 to 18.2 million in 2009.  ,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
   The Revolution Will be Tweeted,[object Object], The New York Times (6/20) Communication tools, from paper pamphlets to social networks, have helped along many political revolutions. The so-called Twitter revolution may be overstated, but the Iranian election fallout has provided valuable lessons about the site's utility: It's difficult to censor, tweets vary from the innocuous to potent, nothing is verified, it can be used to mislead, it allows media criticism and it is self-correcting. ,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
TWITTER 101,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
CREATING YOUR PROFILE,[object Object],No!,[object Object],Yes!,[object Object],Welcoming photo.  Bio indicating tweets are personal and not associated with employer.  Authentic.,[object Object],No photo.  Spammy ID. No bio. ,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
TWEET,[object Object],Starting the conversation,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
@REPLY,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
RETWEET aka “RT”,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
DIRECT MESSAGE aka “DM”,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
DEVELOPING YOUR COMMUNITY,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
TWEETING STRATEGY,[object Object],Having a carefully thought out plan for your Twitter activity helps  you to focus on how often and what topics you will tweet about. ,[object Object],What do you want to convey? Think about the existing conversations in which you’d like to participate, as well as conversations you might like to start. Retweeting expands the reach of a tweet exponentially, making it a powerful tool. ,[object Object],Whose “Twitter voice” do you particularly like? Is there an area of interest to you that’s well covered by someone else?  What is your comfort level around the idea of sharing.  Is your Twitter voice reflective of your brand voice or is it unique to you personally?,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
WHO TO FOLLOW,[object Object],Follow high profile accounts. These might include  superstars and thought leaders in your specific market space. ,[object Object],Follow brands you admire. These might include your competitors,  people who share your hobbies or interests.,[object Object],Follow your brand’s fans. They are your best resource for spreading news of your arrival and sharing your insights and remarks.,[object Object],Follow profiles your colleagues and friends are following. You share common sensibilities – they’ve been doing your homework for you.,[object Object],Follow major media outlets and bloggers.  Make yourself accessible and easily quotable. ,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
. ,[object Object],WHO TO FOLLOW,[object Object],Periodically check for new followers.,[object Object],Easily click to mention, follow, or block a new profile in your list.,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
FOLLOWING THE CONVERSATION,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
. ,[object Object],USING HASHTAGS #,[object Object],Enter # + tag in search field. All current tweets relating to that conversation will appear in real time.,[object Object],Good way to follow or participate in a webinar. Related tweets will still appear after an event.,[object Object],Include # + tag to ensure your tweet is included in the conversation. Makes it easy for like-minded profiles to discover you.,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
TWITTER SEARCH,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
TWEETMEME3rd Party Follow Application,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
TWEETGRID3rd Party Follow Application,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
TINYCHAT3rd Party Follow Application,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
SHARING CONTENT,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
URL SHORTENERS,[object Object],BIT.LY includes stats for easy tracking.,[object Object],Using URL shorteners makes a long URL easy to maximize your 140 character limit.  Provide a  compelling lead-in tweet + the new shortened URL.,[object Object],Simple way to track which of your content related tweets are viewed and shared.,[object Object],TinyURL,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
URL SHORTENERS,[object Object],Some 3rd party Twitter clients like HootSuite and TweetNow automatically shorten your link for you. ,[object Object],Try to leave 10-13 characters available at end of tweet to make it easy for retweeting.,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
SHARING PHOTOSvia 3rd Party Applications,[object Object],Pictures are conversation starters and worth ,[object Object],far more than 1000 words or characters. ,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
SHARING VIDEOvia 3rd Party Applications,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
EXECUTWEETS,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
Executweets,[object Object],“It is potentially the best communication tool there is; the trouble is that most executives are making a complete hash of using it. Either they fill it with mundane personal detail, or they fill it with mundane professional detail - which is possibly worse. The first scores higher on embarrassment; the second on tedium.” - Financial Times,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
6 HABITS OF HIGHLY SUCCESSFUL BUSINESS TWEETERS,[object Object]
6 HABITS OF HIGHLY SUCCESSFUL BUSINESS TWEETERS,[object Object]
WHO TWEETS?,[object Object],),[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
FIND MORE EXECUTWEETS,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
TWITTER TERMS,[object Object],The Twitterverse has exploded with its own Twitspeak. ,[object Object],To learn more about the definitions of Tweetups, Twitterazi, and Tweeple check out these  TwitDictionaries.,[object Object],Mashable.com/twitterspeak,[object Object],Twittonary.com,[object Object],Twictionary.com,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
TWITTER RESOURCES,[object Object],The most comprehensive list of Twitter tools available. Categorized and updated regularly to meet the demands of this rapidly changing landscape.,[object Object],www.mashable.com/guidebook/ twitter,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
TWITTERVERSE ,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]
Karyn Cooks,[object Object],Flair Media,[object Object],flairmediainc@gmail.com,[object Object],Elizabeth Brooks,[object Object],Str.ate.gy,[object Object],eb@elizabethbrooks.net,[object Object],Mastering the Conversation,[object Object],@KARYNCOOKS     @ELIZABROOKS,[object Object]

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  • 25.
  • 26.
  • 27.
  • 28.
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  • 36.