Youthful audiences

PLATFORM AGNOSTIC, FAST CONTEXT SWITCHING, WIRELESS ENABLED, DIGITAL NATIVE The hunt for the ...

We used to hunt the big FIVE … ,[object Object],[object Object],[object Object]

Then someone called Anderson said …

All the rules change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Is all of this relevant to us here in Africa?

Where are the digital consumers? ,[object Object],[object Object],[object Object],[object Object]

PC and Internet usage in SA Research prepared by Youth Dynamics, 2008

Telephone and cell access Research prepared by Youth Dynamics, 2008

Traditional media usage Research prepared by Youth Dynamics, 2008

Change 1: Fast context switching ,[object Object],[object Object]

2. Thin-slicing ,[object Object],[object Object]

3. Following the interest trail ,[object Object],[object Object],[object Object]

5. Totally rewired free radicals

Are you organised enough for chaos? ,[object Object],EDITOR DEPUTY EDITOR MANAGING EDITOR NEWS/PICTURES DESK NEWSROOM READERS

We must release creativity and energy ,[object Object],AUDIENCE MULTIMEDIA CONTENT PRODUCTION INNOVATION SOCIALLY NETWORKED FAST ADAPTABLE

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