1. CCFC
Twitter Team
Est. 2.19.2013
Tuesday, February 19, 13

2. Purpose?
Tuesday, February 19, 13

3. “What Gets Measured,
Gets Done.”
Tuesday, February 19, 13

4. Purpose.
To Lead
To Engage
To Change
Tuesday, February 19, 13

5. “The way we make change is not by using money
or power to lever a system, but by leading.”
- Seth Godin
Tuesday, February 19, 13

6. Welcome!
Bill Prescott Mike Mooney
Debra Prinzing John Donati
Bruce Brady Jeanne Boes
Michael A. Mellano Diana Roy
Linda Giovannozzi Anna Kalins
Kathleen Williford
Tuesday, February 19, 13

7. The
American Grown
Flower Movement
Tuesday, February 19, 13

8. American Grown
Flower Movement
Is it real?
What are you hearing?
What evidence have you seen?
Tuesday, February 19, 13

9. #AmericanGrown
Tuesday, February 19, 13

10. Keep it Simple.
Tribes + Platform = Results
Tuesday, February 19, 13

11. C C
F C
C
C
F C
C
C
F C
C
C
W F C
C
F C
C
F C
C C
F
Tuesday, February 19, 13

12. C C
F C
C
C
F C
C
C
F C
C
C
W F C
C
F C
C
F C
C C
F
Tuesday, February 19, 13

13. C C F
C F
C
C
C F F
C
C
F
C
C F
C F
C
C F
F
C
C
C F
C F
C C F
Tuesday, February 19, 13

14. It’s not B to C
It’s not B to B.
It’s not C to C
It’s
P to P
Tuesday, February 19, 13

15. Will You Lead?
Tuesday, February 19, 13

16. Goals for 2013
1. Identify on our Audience/s
2. Establish our Tribe/s
3. Develop our Platform
- Commit to Message
- Engage Social Media
- Encourage Events
- Contest
- Call to Action! Buy American Grown!
4. Measure our Success!
Tuesday, February 19, 13

17. The Slow Flower
Conference
June 2013
San Francisco, CA
Tuesday, February 19, 13

18. Team Requirements
Like Each Other Socially
Tweet Daily
Tweet, Retweet, Use Hashtags
Blog Weekly
American Grown Flower Movement, Tags
Participate in Weekly Calls
Share Best Practices & Success Stories
Help Shape the Platform and Engage our Tribes
Tuesday, February 19, 13