Short training about outside of the box thinking and creativity

1. THINKING
OUTSIDE
THE BOX
Wake up your brain!

2. THINKING OUT SIDE THE BOX
(also called "thinking out of the box" or "thinking outside the square")
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is to think differently,
unconventionally,
or from a new perspective.
This phrase often refers creative thinking
also in business.

3. W W W. R A B E N - G R O U P. C O M
„Television won’t be able to hold
onto any market it captures after
the first six months. People will
soon get tired of staring into a
box every night.”
Darryl F. Zanuck,
Head of 20th Century Fox, 1946

4. „That’s an amazing invention, but
who would ever want to use
one of them?”
R.B.Hayes, US Prasident, after
participating in a trial phone conversation
between Washington and Philadelphia in
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1876

5. „I think there is a world
market for about five
computers”
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Thomas J. Watson Sr.,
Chairman of IBM, 1943

6. THE NINE DOT PROBLEM
To solve…
1. Below are nine dots arranged in a set of three rows. Your challenge is to draw four
straight lines which go through the middle of all of the dots without taking the pencil off
the paper.
2. Start from any position
3. Each line must start where the last line finished.
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7. THE NINE DOT PROBLEM
To solve…
1. Below are nine dots arranged in a set of three rows. Your challenge is to draw four
straight lines which go through the middle of all of the dots without taking the pencil off
the paper.
2. Start from any position
3. Each line must start where the last line finished.
W W W. R A B E N - G R O U P. C O M

8. LOOK BEYOND…
…the current definition of the problem
Analyse the definition
Are there any rules?
Look for other definitions
Do not accept other
people's definitions. They
may be wrong.
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9. INVESTIGATE…
…the boundaries
What are the boundaries which the solution must fit into?
Are the boundaries your own perceptions or reality?
What are the possibilities if you push the boundaries?
What are the benefits of small boundary changes?
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10. HARD WORK…
…not always is the solution
Repeating the same
wrong process does not
work.
You can be very close to a
solution while not getting
any closer to it.
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11. puzzle
Have a look at the picture.
It shows someone holding
a block of wood.
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What will happen to the
wood when the person
lets go of it?
„ D R O P T H E BLOCK”

12. puzzle
Have a look at the picture.
It shows someone holding
a block of wood.
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What will happen to the
wood when the person
lets go of it?
„ D R O P T H E BLOCK”
How about other perspective? Did you checked assumptions?

13. We do not see the world as it is,
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we see it as we are!

14. THINK ABOUT THE SITUATION. . .
… before act…
What assumptions have you made?
What rules have you assumed?
How do you see the world and how
is your view different to that of other
people?
What advantages and
disadvantages are there of each
way of thinking?
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If you see the world from only one angle
you will struggle to change it.

15. HOW CAN YOU THINK DIFFERENTLY?
Imagine the problem from someone else's angle
What happens in other countries /
cultures / companies?
How can you change the situation to
make a solution work?
Visit or read about other people's
lives and try to understand why they
think in the way they do.
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16. CREATIVITY
„Creativity is one of the last
remaining legal ways of
gaining an unfair advantage
over the competition.”
Ed McCabe

17. WHO HAS TIME FOR CREATIVITY ANYWAY?
Did you ever use such excuses?
• I have no time for that
• I’m busier than I have ever been
• I have too many projects for that and there are
deadlines I have to meet
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18. WHO HAS TIME FOR CREATIVITY ANYWAY?
This can be overwhelming for many professionals because many of the
„standards” we put in place actually limit creative ability and competiveness
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19. WAKE-UP LATEND CHILDHOOD ABILITIES
As children our world is dominated by stories, pictures and imagination
As adults we are dominated by rules, standards and boundiaries
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20. 30 CIRCLES…
Exercise…
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21. 30 CIRCLES…
Exercise…
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22. HOW CAN WE
TRAIN OUR
CREATIVITY?

23. BE CURIOUS!
Play – have fun!
Suspend judgment
Ask a lot of questions
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„Curiosity is one of the permanent and certain characteristics of a vigorous intellect.”
Samuel Johnson

24. MAKE CONNECTIONS
Talk to people in different
fields
Step sideways & see
another angle
Try something new
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„Creativity is the power to connect the seemingly unconnected.” William Plomer

25. CHALLENGE YOURSELF
Take risks
Accept failures
Question assumptions
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„A person who never made a mistake never tried anything new.” Albert Einstein

26. CULTIVATE YOUR IDEAS
Daydream
Give ideas time to grow
Consider all the
possibilities
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Courage doesn’t always roar. Sometimes, it’s the quiet voice at the end of the day
saying, I will try again tomorrow.” Unknown

27. Let’s all try to be more creative,
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ouside-the-box thinkers ;)

28. BE CREATIVE

29. THANK YOU FOR
YOUR ATTENTION
Kasia Ostojska
Research and Market Analysis
Manager
Raben Management Services
Katarzyna.Ostojska@raben-group.com