2. About Us
We are the UK’s leading dessert parlour
chain; offering the world’s favourite hot
and cold desserts all under one roof.
Our brand encompasses the finest
desserts, customer service and
experience for our guests.
Our menu boasts irresistible gelatos,
waffles, crepes, milkshakes, smoothies
and sundaes.
Kaspa’s dessert parlours are the perfect
place to enjoy great food, socialise and
relax with friends.
3. The opportunities for franchising and
growing your business with Kaspa’s are
endless.
The products we sell are in high
demand; this is evident in our trade and
New Store Opening programme.
Kaspa’s attracts a broad demographic
and is already trending across social
media; engaging with customers and
establishing brand loyalty.
We excel in all areas of the business
including marketing, customer service,
product development and franchisee
support.
4. Our Vision
We deliver a high quality dessert dining
experience for all of our guests.
Our passion for customer service and high
standards, has created a strong belief and
pride in our brand.
Kaspa’s 2 part vision statement focuses on:
•Product – Innovate and deliver the best ice
cream and desserts imaginable.
•Customer – Create an amazing customer
experience to enjoy those sweet
moments in life.
5. Our parlours have become instantly
recognisable and provide a truly unique
customer experience.
The store design is fun, enticing, colourful, and
exciting; creating the perfect setting for a
memorable experience.
6. Our Customers
Kaspa’s has fast become the first choice for
all dessert lovers. Our customers visit us
for their favourite treats, socialising and all
of life's special occasions.
“@Kaspasdesserts
I absolutely love
your desserts
#Longlivekaspas”
What Are Our Customers Saying?:
“@Kaspasdesserts well worth
the hype. Delicious, great
service and fab prices”
“Nutella waffle, I’ve
just died and gone to
heaven. BEST THING
EVER!!!!!” “Don't think I've
ever ordered
something that
looks so nice
before
@Kaspasdesserts”
“Trying out
@Kaspasdesserts
delicious apple
crumble and coffee,
recommend you stop
by”
“A moment of
true happiness
@Kaspasdesserts”
7. Popular amongst our customers is our
‘Selfie of the Week’ challenge which invites
anyone to post a picture of themselves or
their friends enjoying one of our desserts.
We choose one lucky winner each week
who gains a free dessert voucher to
redeem in any Kaspa’s parlour.
8. In a growing market and with an innovative
approach to running a profitable dessert
enterprise, we are at the forefront of the dessert
parlour market.
Understanding our customer is key to
identifying successful locations. Our property
acquisitions and development Manager will
assist you in selecting a suitable location.
Currently Kaspa’s trade in:
Busy high street locations,
Drive to locations,
Retail parks.
Other suitable locations are
situated close to:
Restaurants,
Entertainment i.e. Cinemas
Shopping centres
9. Franchising with us is an exciting opportunity and we will
assist you every step of the way.
We offer a comprehensive training programme (Training in
one of our existing stores with one of our Brand Excellence
Managers)
We will provide guidance throughout the preparation, launch,
and early months of your new business venture to help get
you started.
We can assist you with bank funding with our Approved
Lending Partners: HSBC & Metro Bank.
Fees
£10,000 license fee
£175,000 + average start up cost
5% royalties*
We are looking for individuals capable of establishing a
multiple unit operation.
We place a priority on maximising profit for our partners. We
want to ensure long-term profitability and ongoing growth.
10. We are the fastest growing Dessert Parlour and will
have 20+ trading stores by the end of the summer.
We expect to have 25 stores by the 2015 year end.
2016-2017 will see the Kaspa brand continue its
formidable growth increasing our new store
openings to 60 and 100 by year end 2017.