Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical experience, our multi-disciplined approach and our dynamic, entrepreneurial model. In the end, we help companies commercialize products, drive adoption and usage, and build brands.

1. (( katallaxy ))
what we do
june 2010

2. what we’re doing
katallaxy is a venture management & marketing firm
We help startups and growth companies find opportunities in
the marketplace, and fulfill those opportunities profitably.
The business solutions we deliver reflect our practical
experience, our multi-disciplined approach and our dynamic,
entrepreneurial model.
In the end, we help companies commercialize products, drive
adoption and usage, and build brands.
© 2010 katallaxy all rights reserved what we do, june 2010 2

3. what we’re doing
venture management + entrepreneurial marketing
Doing what’s necessary to drive our clients' businesses forward, helping them
win in the market.
Delivering practical business solutions that aren't tethered to one tactical
discipline or another.
Seeking opportunities and new ways of thinking…instead of viewing
everything through traditional prisms.
Applying the best resources for whatever the client needs.
Our Diverse Team = True Client Advocacy
© 2010 katallaxy all rights reserved what we do, june 2010 3

4. what we’re doing
common startup challenges = delays, expense and risk
Limited time, resources and experience
Managing increasing market complexity and a world of constant
change
Executing “Life and Death” business objectives
Communicating a compelling Value Proposition that builds interest
with your customers, investors and employees.
© 2010 katallaxy all rights reserved what we do, june 2010 4

5. what we’re doing
katallaxy solutions - adjunct management team partners
Leveraging decades of experience in the trenches of new ventures
to reduce risk and remove barriers to growth.
Closing gaps to drive effective execution and achievement.
Developing Strategies and Executing Plans to identify and exploit a
winnable Market Position.
© 2010 katallaxy all rights reserved what we do, june 2010 5

6. what we’ve done
executed dozens of projects for more than Internet & Technology
30 startups & growth companies •Buildproof
•Crawdad Tech / Wonkosphere
•Element Tank
Commercialized technologies - defining and assessing market •JumpBox
opportunities and building the products and services to meet
•Mission3
them.
•N2Bid
Helped clients understand their customers' needs.
Business Services
Found new markets and approaches to help clients reverse flat •Affinity Connection
or declining sales. •Next Generation Insurance
•The Board Institute
Driven differentiation in increasingly commoditized, hyper-
competitive markets.
Consumer
•Crisp Enterprises
Managed the constant change that is common in dynamic
markets. •Lila Natural Cosmetics
•SMSportz Design
•Stretch to Win
And much more...
© 2010 katallaxy all rights reserved what we do, june 2010 6

7. we are multi-disciplined
a seasoned outsourced startup team Industry Experience
•Business Services
•Consumer Goods
We are a dynamic team of world class talent with •Design
broad skill sets - all with a common passion for •Ecommerce
capturing market opportunities. •Entrepreneurship
•Internet
•Market Research
This multi-disciplined approach delivers solutions that •Mobile
drive clients' businesses forward - not simply a pretty •Multimedia
logo, a brochure, a website, or a campaign. •Public Relations
•Retail
Our team is made up of entrepreneurs, business and •Social Media
consumer brand-builders, analysts, designers, social •Software
media mavens and digital experts. •And others
© 2010 katallaxy all rights reserved what we do, june 2010 7

8. we are multi-disciplined
Managing Partner
Slipstream Labs (New Venture Dev)
robert wallace
Director of Marketing
founder & ceo Affinnova (Market Research
Software)
Specializes in new venture development,
entrepreneurial marketing initiatives, consumer Senior Product Manager
and business branding, ecommerce and product Internet Venture Works
marketing. (Ecommerce)
Director, Retail & New Media
15 years of start-up and client-side experience Marketing
developing growth strategies, positioning Airwalk (Footwear & Apparel)
companies, and bringing products to market.
MBA, University of Pittsburgh
© 2010 katallaxy all rights reserved what we do, june 2010 8

9. what we can do for you
services
•Business Planning
strategy development •Business/Revenue Modeling
The foundation, the direction, the blueprint •Competitive/Market Analysis
•Distribution
•Messaging
brand development •Online/Social Presence
Who you are, why you’re better, why you matter, •Packaging
and how to drive future sales •Partnerships
•Positioning
•Pricing
execution
•Product Marketing
Startup Management, Go-to-Market, Customer
•Research & Insight
Acquisition / Conversion / Retention,
Communication & Engagement •Sales Support
•And More
© 2010 katallaxy all rights reserved what we do, june 2010 9

10. what we can do for you
startup marketing programs*
petrol diesel
strategy •Launch Plan •Launch Plan
development •10 hrs Consulting •15 hrs Consulting
•Value Prop •Petrol +
•Your company is… •Benefits
brand •Mission Statement •Reasons to Believe
development •Positioning Statement •Media Messaging
•Tagline •2 Constituencies
•Logo •Brand ID Package
•Petrol +
•5-page Website & Copy
•SEO for Website
execution •1 Press Release
•2 Press Releases
•Social Media Setup & Guide
•10 Slide Sales Presentation
price •$5,000 •$7,500
*custom programs available
© 2010 katallaxy all rights reserved what we do, june 2010 10

11. what we can do for you
social media maximization programs*
toe in water shallow end deep end
strategy •Social Media Audit •Social Media Audit •Social Media Audit
•Social Media Mktg Plan •Social Media Mktg Plan •Social Media Mktg Plan
development
•Toe in Water +
•SEO - copy/content/cart
•Blog setup and guidelines
recommendations & analysis
•1 SEO-optimized Press Release
•SERPs - monitor search page •Shallow End +
execution •Social Network Setup
(Facebook, LinkedIn, Twitter) &
rankings & recommendations
•Custom Execution
•Social Media Recruitment
friend/follower/connection
(contests, sweepstakes, fan
building and recommendations
promotions)
•Blogger Relations
•$2,000 strategy dev + setup
price •$2,000 strategy dev + setup •$1,500/mo ongoing execution •Let’s Talk
•Performance Fee
*custom programs available
© 2010 katallaxy all rights reserved what we do, june 2010 11

12. do you have an idea?
we cultivate, incubate and commercialize ideas
- for our clients and for ourselves. "Ideas which have the
power to alter the habits
of human thought do not
•Do you see an opportunity to innovate or to thrill a segment of
the marketplace? act on the conscious mind
•Do you know what the market requires from your product?
alone; they seep through
•Is your concept “a hammer in search of a nail?”
to those deeper strata
•Do you know who your competition is?
which are indifferent to
logical contradictions.
•Do you know how to position yourself in the market?
They influence not some
•Do you have a complex message that needs to be
communicated to multiple constituencies? specific concept, but the
•Do you know how to articulate and illustrate your product, total outlook of the mind."
service and value to customers and investors?
- Arthur Koestler, The Sleepwalkers
•Do you know how to package your company and your
products to increase adoption, value and profit?
© 2010 katallaxy all rights reserved what we do, june 2010 12

13. (( katallaxy ))
www.katallaxy.com
info@katallaxy.com
@katallaxy
480.299.5363