Sponsorships Made Simple: Secrets to Improving Your Fundraising Success
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Sponsorships Made Simple: Secrets to Improving Your Fundraising Success Creating Meaningful Relationships to Create More Mission PRSA Presentation: May 23, 2012
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Sponsorships Made Simple: Secrets to Improving Your Fundraising Success
- 1. Sponsorships Made Simple: Secrets to Improving Your Fundraising Success Creating Meaningful Relationships to Create More Mission Kate Alvarado Vice President of Development & Communication
- 2. Roadmap for Discussion • Understanding the Sponsorship Landscape • Case Study- Urban League of Palm Beach County • Our Approach to creating meaningful partnerships
- 3. Where Does the Money Come From? Corporations $12.72 4.3% Foundations $36.50 12.4% Individuals $222.89 75.6% Bequests $22.91 7.8% Source: Giving USA Foundation™/ Giving USA 2011
- 5. Why do Corporations Give? • Corporate Social NOT ME Responsibility • Increase brand awareness amongst socially conscious board, clients, customers, etc. • Good member of the community where they operate
- 6. Our Story…
- 11. Corporate Partnership Framework • Allows you to connect corporate donors to your mission • Creates long term mutually beneficial partnerships instead of short term project based sponsorships • Encourages larger gifts over longer periods of time • Engages corporations in on going partnership discussions not constant requests for funding • Meets corporations social responsibility strategies
- 12. Creating a Partnership Toolkit • Are you really ready to ask? • More than just a menu of options • Custom created prospectus • Press kit with information on ROI, valuation of benefits, feedback from other corporate partners • Prospect Research- Know the person, know the company, know the strategies • Written Sponsorship Agreement • Stewardship plan
- 13. Prospecting: Identifying Partners • Know Corporation’s Social Responsibility Strategies • Understand their business priorities • Understand their motivators • Different types of gifts such as foundation, programmatic, marketing, etc.
- 14. Soliciting: Potential Partners • Bring your toolkit • Always face to face • Identify a strong and connected solicitation team • Start with the MISSION • Show the connection to the business strategies • Talk about your organization’s business strategies
- 15. The Future Belongs To Those Empowering Communities. Changing Lives. Who Prepare For It. • Education 4. Youth and Education • Elder Care Programs 5. Comprehensive Housing Counseling • Family Strengthening Programs 6. Community Development • Meaningful After School Programs 7. Health and Wellness • Youth Transitional Living Programs
- 16. Stewarding: Partners • All about the ROI, right? • Engage your partners in your success • Recognize their success • Be structured in your follow up • Show metrics and measurement of how you are using their gift for MISSION and their ROI
- 17. Resources • Sponsorships.com • Google Analytics • Forbes.com • Foundationcenter.org • Google Alerts/ RSS • Businessweek.com
- 18. THANK YOU! Kate Alvarado Vice President of Development & Communication 561-833-1461 ext 3002 www.ULPBC.org Urban League kalvarado@ulpbc.org Slideshare,net/katealvarado Twitter.com/urbanleague