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Get Social with
Your Social Status
 yoursocialstatus.com

      Your Social Status

      @YourSoclStatus

      Your Social Status

      Social Tech Soup

      + Kate Salyers

     kate@YourSocialStatus.com


       Kate Salyers


                                         by Kate Salyers
                                                  Owner
                                      Your Social Status:
                                 Social Media & Internet Marketing
 Copyright 2012 Your Social
 Status. All Rights Reserved.
About Me




           Copyright   2012 Your Social Status. All Rights Reserved.
Today’s Agenda

 •Social Media Statistics
 •Job Hunting Cartoon
 •Online Job Search Statistics
 •What The Statistics Mean
 •Leveraging Social Media
 •Social Media Do’s & Don’ts
 •Managing Your Online Reputation



        Copyright   2012 Your Social Status. All Rights Reserved.
Social Media Stats




          Copyright   2012 Your Social Status. All Rights Reserved.
Social Media Stats




          Copyright   2012 Your Social Status. All Rights Reserved.
Job Hunting Cartoon




        Copyright   2012 Your Social Status. All Rights Reserved.
Searching Online
                                        Jan. 2012 Deseret
                                        News Reports:

                                        • 1 in every 1,470
                                        resumes submitted
                                        online makes it through

                                        • About 10% of all who
                                        use solely online search
                                        actually grabs a job




       Copyright   2012 Your Social Status. All Rights Reserved.
Searching Online




 According to LDSJobs.org:

 • 35% of all jobs are found through word of mouth

 • About 30% are found through contacting companies
 directly

             Copyright   2012 Your Social Status. All Rights Reserved.
What Do These Stats Mean?


   Traditional On-line Job Search Sites
     Monster
     Career Builder
     Indeed.com
     SimplyHired




          Copyright   2012 Your Social Status. All Rights Reserved.
What Do These Stats Mean?
  Use of Social Media Sites
    LinkedIn
    Facebook
    Twitter
    YouTube
    MeetUp




          Copyright   2012 Your Social Status. All Rights Reserved.
Focusing On Social Media



  What You Can Use
  Leveraging Each Platform
  What You Need To Watch For
    Do’s &Don’t’s Of Profiles



          Copyright   2012 Your Social Status. All Rights Reserved.
Recruiting Statistics




  Each year, Jobvite publishes the industry
  barometer on how employers use social networks
  to recruit.

  •89% will recruit in social networks this year
  •55% will spend more on social recruiting
  •64% use 2 or more networks for recruiting
  •78% expect increased competition for hires
            Copyright   2012 Your Social Status. All Rights Reserved.
What You Can Use

  Social Media Sites
    LinkedIn
    Facebook
    Twitter
    YouTube
    MeetUp




          Copyright   2012 Your Social Status. All Rights Reserved.
LinkedIn
 How Do I Use It for Myself?

     Apply Now Button
       More Than 1,000 Companies
       Use
     Complete Profile (100%)
     Join Groups
     Start Discussions
     Participate In Groups and
     Discussions

           Copyright   2012 Your Social Status. All Rights Reserved.
LinkedIn
 How Do I Use It for Myself?

     Connect
       Hobby Groups
       Professional Groups
       Local Groups
     Engage
     Build A Network
     Follow Through


           Copyright   2012 Your Social Status. All Rights Reserved.
Facebook
 How Do I Use It for Myself?

     Leverage Timeline
     Check Content
     Positive Self Image
     Connect
     Engage
     Build A Network
     Follow Through


         Copyright   2012 Your Social Status. All Rights Reserved.
Twitter
  How Do I Use It for Myself?

      Follow Companies
      Follow Industry
      Promote Yourself
      Twitter Chats
        Industry Specfic In Real Time
        Hashtags Used to Follow
        Conversation


          Copyright   2012 Your Social Status. All Rights Reserved.
Twitter
  How Do I Use It for Myself?

    Popular Chats
      #jobhuntchat (Mondays @
      10am EST)
      #careerchat (Tuesdays @ 1pm
      EST)
      #HireFriday (Runs transcripts)



          Copyright   2012 Your Social Status. All Rights Reserved.
YouTube
 How Do I Use It for Myself?

     Video Resume
       5 Tips
       How To Create It
     Background Check




          Copyright   2012 Your Social Status. All Rights Reserved.
MeetUp
 How Do I Use It for Myself?

     Industry Specific Meetings
     Hobby Meetings
     Connect
     Engage
     Build A Network
     Follow Through



         Copyright   2012 Your Social Status. All Rights Reserved.
Web Portfolio
 How Do I Use It for Myself?

     Personal Website
       Hosts Resume
       Interests
       Achievements
       Link to Social Media
     VisualCV.com



         Copyright   2012 Your Social Status. All Rights Reserved.
Sites In Action
  Social Media Sites
    LinkedIn
    Facebook
    Twitter
    YouTube
    MeetUp




          Copyright   2012 Your Social Status. All Rights Reserved.
Reputation

  “It takes many good deed
  to build a good reputation
  and only one bad one to
  lose it.”
                         -Benjamin Franklin



        Copyright   2012 Your Social Status. All Rights Reserved.
Do’s & Don’ts: The Do’s

  The Do’s
    Photos
    Videos
    Posts
    Groups
    Brand Likes
    Events
    Make Information Private



          Copyright   2012 Your Social Status. All Rights Reserved.
Do’s & Don’ts: The Don’ts

  The Don’ts
     Photos
     Videos
     Posts
     Groups
     Brand Likes
     Events
     Private Information
     Religious/Political Affiliation
     Sites You Are Not Active On
     Any Negative Associations
           Copyright   2012 Your Social Status. All Rights Reserved.
Image Maintenance

   Prevention
     Google Alerts
     Yahoo! Alerts
   Get It Before It Starts
     Facebook Timeline
     Google Images




         Copyright   2012 Your Social Status. All Rights Reserved.
In Review




        Copyright   2012 Your Social Status. All Rights Reserved.
Get Social with
Your Social Status
 yoursocialstatus.com

      Your Social Status

      @YourSoclStatus

      Your Social Status

      Social Tech Soup

      + Kate Salyers

     kate@YourSocialStatus.com


       Kate Salyers


                                         by Kate Salyers
                                                  Owner
                                      Your Social Status:
                                 Social Media & Internet Marketing
 Copyright 2012 Your Social
 Status. All Rights Reserved.

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Using Social Media to Sell Yourself

  • 1. Get Social with Your Social Status yoursocialstatus.com Your Social Status @YourSoclStatus Your Social Status Social Tech Soup + Kate Salyers kate@YourSocialStatus.com Kate Salyers by Kate Salyers Owner Your Social Status: Social Media & Internet Marketing Copyright 2012 Your Social Status. All Rights Reserved.
  • 2. About Me Copyright 2012 Your Social Status. All Rights Reserved.
  • 3. Today’s Agenda •Social Media Statistics •Job Hunting Cartoon •Online Job Search Statistics •What The Statistics Mean •Leveraging Social Media •Social Media Do’s & Don’ts •Managing Your Online Reputation Copyright 2012 Your Social Status. All Rights Reserved.
  • 4. Social Media Stats Copyright 2012 Your Social Status. All Rights Reserved.
  • 5. Social Media Stats Copyright 2012 Your Social Status. All Rights Reserved.
  • 6. Job Hunting Cartoon Copyright 2012 Your Social Status. All Rights Reserved.
  • 7. Searching Online Jan. 2012 Deseret News Reports: • 1 in every 1,470 resumes submitted online makes it through • About 10% of all who use solely online search actually grabs a job Copyright 2012 Your Social Status. All Rights Reserved.
  • 8. Searching Online According to LDSJobs.org: • 35% of all jobs are found through word of mouth • About 30% are found through contacting companies directly Copyright 2012 Your Social Status. All Rights Reserved.
  • 9. What Do These Stats Mean? Traditional On-line Job Search Sites Monster Career Builder Indeed.com SimplyHired Copyright 2012 Your Social Status. All Rights Reserved.
  • 10. What Do These Stats Mean? Use of Social Media Sites LinkedIn Facebook Twitter YouTube MeetUp Copyright 2012 Your Social Status. All Rights Reserved.
  • 11. Focusing On Social Media What You Can Use Leveraging Each Platform What You Need To Watch For Do’s &Don’t’s Of Profiles Copyright 2012 Your Social Status. All Rights Reserved.
  • 12. Recruiting Statistics Each year, Jobvite publishes the industry barometer on how employers use social networks to recruit. •89% will recruit in social networks this year •55% will spend more on social recruiting •64% use 2 or more networks for recruiting •78% expect increased competition for hires Copyright 2012 Your Social Status. All Rights Reserved.
  • 13. What You Can Use Social Media Sites LinkedIn Facebook Twitter YouTube MeetUp Copyright 2012 Your Social Status. All Rights Reserved.
  • 14. LinkedIn How Do I Use It for Myself? Apply Now Button More Than 1,000 Companies Use Complete Profile (100%) Join Groups Start Discussions Participate In Groups and Discussions Copyright 2012 Your Social Status. All Rights Reserved.
  • 15. LinkedIn How Do I Use It for Myself? Connect Hobby Groups Professional Groups Local Groups Engage Build A Network Follow Through Copyright 2012 Your Social Status. All Rights Reserved.
  • 16. Facebook How Do I Use It for Myself? Leverage Timeline Check Content Positive Self Image Connect Engage Build A Network Follow Through Copyright 2012 Your Social Status. All Rights Reserved.
  • 17. Twitter How Do I Use It for Myself? Follow Companies Follow Industry Promote Yourself Twitter Chats Industry Specfic In Real Time Hashtags Used to Follow Conversation Copyright 2012 Your Social Status. All Rights Reserved.
  • 18. Twitter How Do I Use It for Myself? Popular Chats #jobhuntchat (Mondays @ 10am EST) #careerchat (Tuesdays @ 1pm EST) #HireFriday (Runs transcripts) Copyright 2012 Your Social Status. All Rights Reserved.
  • 19. YouTube How Do I Use It for Myself? Video Resume 5 Tips How To Create It Background Check Copyright 2012 Your Social Status. All Rights Reserved.
  • 20. MeetUp How Do I Use It for Myself? Industry Specific Meetings Hobby Meetings Connect Engage Build A Network Follow Through Copyright 2012 Your Social Status. All Rights Reserved.
  • 21. Web Portfolio How Do I Use It for Myself? Personal Website Hosts Resume Interests Achievements Link to Social Media VisualCV.com Copyright 2012 Your Social Status. All Rights Reserved.
  • 22. Sites In Action Social Media Sites LinkedIn Facebook Twitter YouTube MeetUp Copyright 2012 Your Social Status. All Rights Reserved.
  • 23. Reputation “It takes many good deed to build a good reputation and only one bad one to lose it.” -Benjamin Franklin Copyright 2012 Your Social Status. All Rights Reserved.
  • 24. Do’s & Don’ts: The Do’s The Do’s Photos Videos Posts Groups Brand Likes Events Make Information Private Copyright 2012 Your Social Status. All Rights Reserved.
  • 25. Do’s & Don’ts: The Don’ts The Don’ts Photos Videos Posts Groups Brand Likes Events Private Information Religious/Political Affiliation Sites You Are Not Active On Any Negative Associations Copyright 2012 Your Social Status. All Rights Reserved.
  • 26. Image Maintenance Prevention Google Alerts Yahoo! Alerts Get It Before It Starts Facebook Timeline Google Images Copyright 2012 Your Social Status. All Rights Reserved.
  • 27. In Review Copyright 2012 Your Social Status. All Rights Reserved.
  • 28. Get Social with Your Social Status yoursocialstatus.com Your Social Status @YourSoclStatus Your Social Status Social Tech Soup + Kate Salyers kate@YourSocialStatus.com Kate Salyers by Kate Salyers Owner Your Social Status: Social Media & Internet Marketing Copyright 2012 Your Social Status. All Rights Reserved.