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Tourism planning finals. (c) TM2A
1. Chapter II
Detailed Research and Analysis
A.Tourism Resources and Inventory
a.Historical and Cultural Attractions
Corregidor Island
Corregidor, the famous last bastion of Philippine-American defense forces.Corregidor is
an island fortress where Filipino and American forces fought against the Japanese invaders in
1942. It has become a tourist attraction with tunnels, cannons and other war structures still wellpreserved. The famous line of General Douglas McArthur said is associated with Corregidor: "I
shall return!"
Belfry of Recoletos Church, Cavite City.
There were eight churches in the walled city. But because of the vagaries of time and
war not one remains today. Only the belfry of the Recoletos stands as mute witness to the piety
of the early Caviteños.
Sangley Point
This was used by the Chinese pirate Limahong in 1574 as his refuge when he ran away
after a failed attempt to take Manila. Sangley point was also used as a military base by the
American and Japanese troops. It is now occupied by the Philippine Navy for ship repair and dry
docking.
Thirteen (Xlll) Martyrs Centennial Plaza
Built in 1906 to honor Cavite's revered martyrs. The remains of six of the martyrs are still
inferred in the monument. Through the assistance of the Department of Tourism the former
monument was transformed into a Centennial Plaza after the celebration of its 100th year
anniversary. It is designed to present the picture of their struggle, trial and execution.
Fort San Felipe
Located at the compound of the Phil. Navy, this 16th century fort is dedicated to San
Felipe Neri. The place where the Cavite Mutiny 1872 occurred when Filipino workers were
implicated in the armed uprising against the Spaniards. This is also the place where the thirteen
Martyrs of Cavite were executed. Located at the top of this wall is the Phil. Navy Museum where
miniature of Phil. Naval vessels and other memorabilia are placed.
2. Cavite City Millennium Capsule Marker
Significant events, great personalities, trivia, etc. happened, transpired and emerged in
Cavite City which influenced in small or great measure the history and transformation of not
only Cavite City but the whole country as well. These legacies are preserved and immortalized
for all times in a capsule in order for the future generation to know.
Cavite City Hall
Located in pre- World War ll site of Dreamland Cabaret and the "Pantalan de Yangco,"
this imposing building sits on one end of the City Park. Paseo de Barangay is located at the back
of City Hall.
Don LadislaoDiwa Shrine
Don LadislaoDiwa is well remembered as the co-founder of the KKK (Kataastaasang,
Kagalanggalangan, Katipunan). The National Historical Institute(NHI) declared his ancestral
home as a national shrine. On November 30, l996, his mortal remains were transferred to the
LadislaoDiwa Mausoleum on the grounds of the Shrine.
Fort San Felipe
Located at the compound of the Phil. Navy, this 16th century fort is dedicated to San
Felipe Neri. The place where the Cavite Mutiny 1872 occurred when Filipino workers were
implicated in the armed uprising against the Spaniards. This is also the place where the thirteen
Martyrs of Cavite were executed. Located at the top of this wall is the Phil. Navy Museum where
miniature of Phil. Naval vessels and other memorabilia are placed.
Julian Felipe Monument
A monument stands proud for a great son of a Caviteño, the composer of the Philippine
National Anthem - Professor Julian Felipe. At present, the Filipino lyrics of the stirring
composition of Don Julian Felipe was supplied by Jose Palma. January 28, the birth anniversary
of Professor Felipe was declared Special Public Holiday in the City of Cavite by virtue of
Republic Act 7805 approved on July 26, 1993.
3. Muralla
This well lighted bay front offers promenade cool breeze during balmy nights. The view
of Bacoor Bay shows the tower of the Aguinaldo Mansion as well as the many oyster beds that
dot the bay. This area was once called the isthmus of Rosario and at one time featured a
drawbridge.
B.Events
Karakol Dance
Common in Coastal Town.A street dancing with their patron saint being paraded on the streets
followed by fluvial procession.
Live Via Crucis or KalbaryoniHesus
A cultural tradition which is being done during Holy Week. This tradition which started
in Cavite City was staged for the first time on Holy Tuesday of 1974. It was in response to the
challenge of the late parish priest, Msgr. Baraquiel E. Mojica of San Roque, Cavite City to create
a venue for a more meaningful celebration of the Holy Week.
Regada Festival (June 22-24)
Also called the "Water Festival", the festival is comprised of games, street dancing, photo
exhibit, trade fair, concert and water splashing. The festival is done three days from June 22-24
done in celebration of St. John the Baptist.
Kalayaan Festival which is given a great social importance in commemoration of the heroism of
its people. The annual "Fiesta de la Reina del Provincia de Cavite is a grandiose fiesta
celebration in honor of the patroness of the province, the NuestraSeñora de la Soledad de
PortaVaga. The image is enshrined at San Roque Church in Cavite City. Her feastday is
celebrated every 2nd and 3rd Sunday of November.
D. Intangible assets
Cavite City offers an atmosphere of it’s Cultural and Historical preserves of it’s old
Spanish and Baroque style churches, historical sites that commemorates the significant
happenings on our history that dates for a hundred of years , thus highlighting the City’s
patriotic and religious accent.
4. E.Activities
Cavite City offers a claimed Histo-Cultural heritage accredited by the National Historical
Association of the Philippines. There are also tour packages being arranged with the Department
of Tourism. Centuries old traditions and the very rich culture of Cavite have been the source of
great pride to Caviteños. And it is a historic, picturesque and scenic province providing a place
conducive to both business and leisure,with that, there are also unique tourism activities offered
such as Firing in Sangley Point and Naval Base. Cruising, that takes the routes of Cavite-Mall of
Asia in Pasay and Moa- Corregidor Island. Sight seeing of old churches, historical landmarks
and food tripping of their authentic and local cuisines can do as well.
F.Tourism Facilities
There are only inns and lodging houses to accommodate both foreign and local tourists in
Cavite City. The local government also organized a Tourism Organization council that owe their
own office near the city’s municipality .There are also restaurants and specialty dining places
that offers native delicacies and authentic cuisines. Seafoods, fruits, , organic vegetables, tinapa,
fish sauce, handicrafts, ornamental plants also abound in the City.
CHAPTER III
SYNTHESIS AND VISIONING
Position Statement:
Cavite city has a rich historical background and cultural heritage that needs sustenance
and assistance in the Tourism Industry. It generates employment and encourages the growth of
small and medium industries that form the backbone of the economy.The City government has
directed its trust for tourism Development by way of restoring and preserving some of its
significant tourist attractions, which projects the City’s cultural heritage from the historical past.
Vision Statement:
Cavite City is the cradle of Historical and Cultural-heritage that gives an effective
tourism vehicle for cultural awareness and historical consciousness. The collective effort and
commitment to preserve and promote the city’s rich historical heritage and distinct cultural
identity is an essential progress and development of the city as well as the whole province of
Cavite.Further, existence of Tourism facilities and accommodations that’s capable of handling
visitors and foreign tourists is more likely to generate an income and offers more employment to
the localities of Cavite City.
5. CHAPTER IV
Goal, Strategy Selection and Objective Setting
Goal:is for Cavite City to become the center of Historical and Cultural Destination in Cavite,
that’s known as the Revolutionary and Historical Capital of the Philippines that is capable to
handle the tourism needs in Tourism facilities and accommodations.
Objectives
To promote and market Ciudad de Cavite Histo-Cultural Tour that can attract more
tourists and localities that soon paves the way for tourism facilities to be established.
Strategies:
a.Conduct Man-power training such as Local Tour guides and Marketing Agents.
b.Promote the city through production of souvenirs and publication of
brochures,articles,literature and write ups about the historical past of the city.
c. Creation of Tourism e Office to Corregidor Island,being part and parcel of Cavite City,and to
recognize the city’s territorial power of jurisdiction over the place.
* Provisions of multi-media equipment and facilities.
CHAPTER V
6. (Upper Left)Lines of commercial
establishments in Cavite City. (Lower Left and Right) A
picture of San Roque Church which is still under
construction for ten years.
7. (Upper Left)The official seal of Cavite City(Lower
Left) A perspective of the proposed new city hall
building. (Right) The tourism advocacy of Cavite City
for the year 2013
8. (From Top) Different kinds of
dinosaur statues made
separate from the other side
of the park. Newly built sea
walls of PN in Cavite City. A
cheap hotel called “Hotel
California” also located in PN.
9. (Top) The pier of Cavite City
going to SM Mall of Asia is
temporarily close due to the
renovation of the city hall.
(Bottom) Only the belfry of
Ermita de PorataVaga remains
after it was heavily bombarded
in World War II.
10. (From Top) trash and wastes
are not properly disposed and
it can be seen around Samonte
Parkgiving an unpleasant view
and foul odor.
11. Statue and monuments are not
properly maintained and
vandalisms are very visible
around it. Dogs and felines are
also around the park which
could be a threat for the guests
and visitors’ safety.
12. Statue and monuments are not properly maintained and vandalisms
are very visible around it. Dogs and felines are also around the park
which could be a threat for the guests and visitors’ safety.
13.
14. Located in pre- World War ll site of
Dreamland Cabaret and the "Pantalan de
Yangco," this imposing building sits on one
end of the City Park. Paseo de Barangay is
located at the back of City Hall.
The largest of five islands guarding
the entrance of Manila Bay. A tadpoleshaped, Corregidor was once a mere fishing
village with a lighthouse and signal station
for all ships entering and leaving Manila
Bay. American colonizers built full-scale
fortifications on the island, complete with
long-range tractor guns, anti-aircraft guns,
tunnels an underground command center
and a hospital for wounded soldiers. In the
last Pacific War, Corregidor became a vital
combat zone between the Japanese Imperial
Army and the allied forces. It was the last
stronghold to fall in the hands of the enemy.
Today, memorials to peace and to those who
died stand alongside the silent cannons and
rusting artillery. The island is now a favorite
tour destination with a first class hotel and
resort facilities.
15. A monument stands proud for a great
son of a Caviteño, the composer of
the Philippine National Anthem Professor Julian Felipe. At present,
the Filipino lyrics of the stirring
composition of Don Julian Felipe
was supplied by Jose Palma. January
28, the birth anniversary of Professor
Felipe was declared Special Public
Holiday in the City of Cavite by
virtue of Republic Act 7805
approved on July 26, 1993.
Also called the "Water
Festival", the festival is comprised of
games, street dancing, photo exhibit,
trade fair, concert and water
splashing. The festival is done three
days from June 22-24 done in
celebration of St. John the Baptist.
Has an exhibition of photographs of Cavite City's
heroes like the Xlll Martyrs, Julian Felipe, LadislaoDiwa and other
prominent Caviteños. Likewise, exhibits of old photographs,
memorabilia, relics of old furniture and household objects provide
a glimpse of Cavite City up to the American occupation.