@kathleengage on @slideshare Many entrepreneurs know the value of packaging their knowledge into various types of information products. Products are a great way to position your message, serve your market and generate revenue. A great way to generate quick revenue is with what is referred to as a Fire Sale. Learn exactly what you need to do to run a Fire Sale and make great money doing so.

1. Super Information Product Sales Strategy Works Every Time!
Many entrepreneurs know the value of packaging their knowledge into various types of
information products.
Products are a great way to position your message, serve your market and generate revenue.
A great way to generate quick revenue is with what is referred to as a Fire Sale.
You might remember a retail store running a fire sale if there actually had been a fire.
Online you don't need a real fire to run a Fire Sale.
Some time ago I ran a Fire Sale when one of our horses had to have emergency medical care. In
a matter of three days I was able to generate several thousand dollars with a low priced report.
One expert held a Fire Sale when they received an unexpected tax bill.
You can run a sale for virtually any reason. Let's start with exactly what a Fire Sale is.
A Fire Sale is a special type of promotion that consists of three important characteristics.
1. There is a time limit. Usually a fire sale lasts for under 7 days. Either someone buys
during that time period or not at all.
2. You sell everything for one low price. You can combine many of your own product, PLR
(private label rights) products or upon a clear agreement you can bundle other experts
products into the package.
3. There is a purpose for the sale. The purpose can be for a vacation, a new car, a
fundraiser, or medical bills. Or in the case of Adela Rubio, a real fire.
Although a Fires Sale can be just the answer you’re looking for as a way to quickly generate lots
of money fast, oftentimes people have their expectations extremely high when they begin a
Fire Sale. Unless you follow the right steps you may not get the results you hoped for.
Follow the strategies outlined in this short report for a greater chance for success.
First, let’s get even clearer on what a Fire Sale is. It’s when you pull together a package of
infoproducts (ebooks, audios, videos, software, etc) at a reduced rate and promote them by
way of the internet.

2. The products can be yours, products that you’ve acquired the rights to (PLR) or products
contributed by other experts. People will gravitate to a great bargain, so if you have a winning
selection of products at a great price, there can be huge profits.
It’s not uncommon for the price of the package to increase at various points during the sale.
However, unless you are very clear on this feature you may want to hold off doing this until you
feel really comfortable with the Fire Sale platform.
Strategy #1: Create a Compelling Package
Be sure to select products that people find valuable. To do this you must know who your
market is, what is their problem, what solution do they need and what are they willing to pay
for?
The products you choose should be of such high quality that people will not think twice about
purchasing at a discounted price point. If they’ve previously considered purchasing the same
products or similar products at a much higher price elsewhere, they’d be almost silly not to
jump on your offer.
Some ways you can create the impression of higher value –
- Offer products that have never been offered before. (Exclusive content.)
- Offer coaching with the package.
- Include products that work together, rather than providing a mish-mash of items.
Strategy #2: Have a Great Story
People are drawn to Fire Sales because they are expecting exceptional deals. They are also
drawn to them because they are curious about the story or the reason behind the ridiculously
low-priced offer. Your sales page should contain a heartfelt and true story that outlines the
reason why you’re having the Fire sale in the first place.
One I recall is when Willie Crawford, Internet marketer extraordinaire, was raising money for
his daughter’s wedding. During the time the Fire Sale was going on I was intrigued with the
process. The most amazing thing is that the Fire Sale raised enough money for Willie to give his
daughter a great wedding.

3. Now how good is that?
Whatever your reasons for the sale, create urgency. Whether you’re having the sale because of
unexpected taxes, a medical reason, a celebration, or to raise funds for a nonprofit agency
remember to include the urgency behind why you are offering this great offer. It will certainly
help you to do well with sales.
Also, keep in mind that your whole sales letter shouldn’t just focus on you. While a great story
is necessary, your prospects will want to know how your package is going to benefit them as
well.
Strategy #3: Make it a Price That Sells
While you certainly don’t want to undervalue the products that you’re selling, a Fire Sale
generally needs to move fast. That means you should price your package of products as low as
possible to achieve the most sales. Once again, you want to make this such a good deal that
people will just not be able to resist it.
Strategy #4: Limit the Offer
Be sure that the sales page clearly explains that you’re only offering this special price for a short
time. Putting a deadline on such a low price will create a sense of urgency resulting in more
sales for you and your affiliates.
Strategy #5: Make a Great Sales Page
There are many great products available that don’t sell due to the fact that their sales page was
poorly crafted. If you don’t have compelling sales copy that addresses the benefits of your Fire
Sale thoroughly and really pushes the emotional buttons of your audience, you will have
minimal sales at best.
Remember to create copy that is clear and concise. You will want to focus on the reasons why
your potential buyer cannot do without your product.

4. Having a quality product is important but without a compelling sales message, you won’t sell
enough copies to get a large fan base or a large profit.
Strategy #6: Promote your Fire sale
Though self explanatory, if no one knows that you are having a Fire Sale no one will come. Of
course the best way to combat this problem is through proper promotions.
You need to drive traffic to your Fire Sale and the best way to do this is through an email
message to your established list, mentioning it in forums and utilizing social media sites such as
Facebook and Twitter. Inviting JV partners and your affiliates to promote the sale for a profit
will certainly give your sale more exposure.
Profiting from a Fire Sale obviously isn’t as hard as you may have thought. A Fire Sale can help
you to earn necessary funds quickly as customers tend to flock to them in droves. This is no
surprise since Fire Sales create a win-win situation for everyone involved.
Kathleen Gage is the “no-nonsense, common sense” speaker, author, product creation
specialist and owner of the highly successful company, “Power Up for Profits.” Kathleen helps
entrepreneurs make money online. Kathleen’s clients are driven by making a difference
through their own unique voice.
For more information on how to grow your revenues visit www.PowerUpForProfits.com for
the FREE video on Marketing 101.