SMPR, UK-based PR & Marketing consultancy for construction, energy & FM sectors. Camfil Farr UK Case Study

1. Case study
www.simplymarcomms.co.uk
0870 199 4044
Client: Camfil Farr
Sector: Energy & FM
k
Service: Full service on & offline PR – 2 x campaigns mms.co.u
plymarco
Duration: Ongoing www.sim
“SMPR are
brilliant! They have
revolutionised
Camfil’s approach
to market and have
delivered our low
energy message
from the Plant
Room to the
Board Room.”
Bill Wilkinson
Managing Director
Camfil Farr
The client The challenge
Camfil Farr is the global leader in air filtration One of Camfil’s key business objectives is to educate
and clean air solutions. With UK headquarters and FM’s, Building and Estates Managers and Energy
manufacturing plant in Lancashire, Camfil Ltd has 200+ Managers about the substantial financial and energy
employees, and had a turnover of £20million. saving opportunities that exist by replacing existing air
filters with Low Energy Air Filters.
Camfil demonstrates how air filters directly influence
energy consumption within air handling units that SMPR were employed in 2009 to raise the profile of
heat, cool and clean the air of approximately 60,000 air their HVAC air filters and the energy saving potential
conditioned buildings in the UK. of installing them in Air Handling Units to FM’s and &
Estates Directors in the UK Construction and Facilities
They differ from competitors by producing filters that Management sector.
deliver a tangible reduction in both energy consumption
and carbon emissions. Low energy air filters typically Using a combination of traditional PR and results driven
save 30% in energy consumption. online PR /social media marketing, SMPR were tasked
with repositioning the air filters, as ‘low energy air filters’
The filters need to be changed less frequently than and getting that message into the Boardroom of major
competitor products, saving energy, reducing CO2 organisations and estates.
and landfill waste. They demonstrate the best energy
efficiency over an extended life cycle period, typically 18
months- 2 years. Return on investment is typically 1 – 3 Turn over for the results
months.
SMPR (Simply Marcomms Ltd)
B2B PR & Marketing Communications
18 Boiler House Electric Wharf Coventry CV1 4JU T: 0870 199 4044 F: 0870 777 4360
E: info@simplymarcomms.co.uk

2. www.simplymarcomms.co.uk
Bill Wilkinson
Managing Director
Camfil Farr
“SMPR are brilliant! They
have revolutionised Camfil’s
approach to market and
have delivered our low
energy message from
the ‘Plant Room to the
Board Room’. SMPR has
shaped our market, won
us 5 industry awards and
The results repositioned our products,
creating a significant
• 15% increase in sales competitive advantage.
• Increased traffic to website and online leads – 40%
• Win 5 industry awards “The online PR campaign
• Raise Profile of Camfil products in the Boardroom and at Director level has helped increase our
sales by 15% (3m). A
• Camfil’s blog www.lowenergyairfilter.co.uk has over 35,000 RSS feed accesses
paradigm shift. SMPR are a
• Over 10,000 views of PR content – Whitepapers delight to deal with and good
• Over 10,000 youtube views fun. If you spend money on
• Over 1000 Webinar attendees PR and want a measurable
• TV, National, Regional and significant trade media coverage (on and offline) return, look no further”
www.simplymarcomms.co.uk
0870 199 4044
Our services:
4 Strategic Consultancy 4 Online PR
4 Online PR Training 4 PR Writing
4 Digital Marketing Audits 4 PR Distribution
4 Customer & Sector Profiling 4 Social Media Marketing
4 Competitor Analysis 4 Online Content Generation
4 Online Reputation Management 4 Online Publishing Services
4 Traditional PR
SMPR (Simply Marcomms Ltd)
B2B PR & Marketing Communications
18 Boiler House Electric Wharf Coventry CV1 4JU T: 0870 199 4044 F: 0870 777 4360
E: info@simplymarcomms.co.uk