Online PR within the Built Environment sector.

1. Online PR in the Built Environment
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Katie Brown
SMPR (Simply Marcomms Ltd)
@KatieBrownTweet

2. B2B PR & social media
Creating, optimising,
publishing & sharing
online marketing content
using social media.

3. Changing Search Landscape

4. Google – Page 1 Domination

5. Types of online content
 News Releases/Media Profiles
 Articles/Case Studies/Features
 Videos/Webinars
 Whitepapers/Brochures
 Presentations
 Infographics
 Audio Bulletins
 Images

6. Examples

7. Examples

8. Social Media Landscape
“All your online content should be created,
optimised, shared and published with search in
mind”

9. Social Media Sharing

10. LinkedIn - tips
 Optimise your personal profile
 Create company profile
 Connect with customers/targets
 RSS feed from your blog
 Join relevant groups
 Start conversations
 Share posts from your blog
 Don’t sell and don’t be spammy
 Watch the enquiries come in!

13. Social Sharing

14. 3983 views 11720 views

18. Top 10 tools for the Built
Environment
1. WordPress - EVERYTHING 6. Issuu/YUDU – PDFs
2. Construction - InTo - PR 7. Pinterest - EVERYTHING
3. LinkedIn - EVERYTHING 8. YouTube - Videos
4. Twitter - EVERYTHING 9. FlickR - Images
5. Google Alerts - Tracking 10. Slideshare – Presentations

19. Thank you for your time
Any questions?
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20. Email: katie@simplymarcomms.co.uk
Twitter: @KatieBrownTweet
LinkedIn: katiebrown
Google+: Katie Brown