If you're not using social media in your real estate business, you could be losing potential customers without even knowing it.

2. “
”
REAL ESTATE IS ONE INDUSTRY THAT
SEEMS TO BE DIPPING THEIR TOES INTO
SOCIAL MEDIA, BUT HAS YET TO DIVE IN.
NATHAN MENDENHALL, SOCIAL MEDIA TODAY

3. “
”
THERE’S A BIG SHIFT GOING ON IN THE
REAL ESTATE MARKET: SOCIAL MEDIA
AND WEBSITES HAVE MORE EMPHASIS
AND IMPORTANCE THAN EVER BEFORE
OUSMANE MARIKO, CONTACTUALLY BLOG

4. SO, WHY SHOULD THE REAL ESTATE
INDUSTRY USE SOCIAL MEDIA?

5. #1 YOUR TARGET
AUDIENCE IS ONLINE

6. 90% OF BUYERS LOOK FOR THEIR NEW HOUSE ONLINE
Image courtesy: Wix.com

7. 70% OF BUYERS AND 75% OF SELLERS FOUND THEIR REAL ESTATE AGENT ON THE INTERNET
Image courtesy: ViralHeat.com

8. 60% OF BUYERS GOOGLED THEIR FUTURE AGENT

9. 60% OF BUYERS GOOGLED THEIR FUTURE AGENT
But remember, if your company is not in the top 10
results, your audience probably won’t find you.

10. #2 USING SOCIAL MEDIA
INCREASES BUSINESS

11. #2 USING SOCIAL MEDIA
INCREASES BUSINESS

12. 74% OF SELLERS USED SOCIAL MEDIA TO FIND THEIR AGENT
Image courtesy: CrowCanyon.com

13. THE #1 SOURCE OF BUSINESSFOR REALTORS IS REFERRALS FROM PAST CLIENTS
Image courtesy: TheJewishDenver.com

14. THE #1 SOURCE OF BUSINESSFOR REALTORS IS REFERRALS FROM PAST CLIENTS
Image courtesy: TheJewishDenver.com
74% OF CLIENTS WILL GIVE
YOU A REFERRAL IF YOU STAY
IN TOUCH

15. 96% OF MILLENNIALS USE SOCIAL MEDIA SITES.
Image courtesy: Edstic.com

16. 96% OF MILLENNIALS USE SOCIAL MEDIA SITES.
Image courtesy: Edstic.com

17. 96% OF MILLENNIALS USE SOCIAL MEDIA SITES.
REALTORS NEED TO REMEMBER THAT
MILLENIALS WILL BE THEIR TARGET
AUDIENCE IN A FEW YEARS
Image courtesy: Edstic.com

18. #3 YOUR INDUSTRY IS
VISUAL - TAKE
ADVANTAGE OF IT!

19. 84% OF BUYERS FIND PHOTOS VERY HELPFUL WHEN LOOKING FOR A HOUSE
MULTIMEDIA IS MORE IMPORTANT THAN EVER.
Images courtesy: SanclementeRealEstate.com, NebraskaHomeFinder.com, SellMyHouse.com

20. 73% OF HOMEOWNERS SAID THEY’D BE MORE LIKELY TO LIST WITH A REALTOR OFFERING
TO DO VIDEO

21. 73% OF HOMEOWNERS SAID THEY’D BE MORE LIKELY TO LIST WITH A REALTOR OFFERING
TO DO VIDEO

22. WHICH PLATFORMS ARE BEST FOR THE
REAL ESTATE INDUSTRY?

23. FACEBOOK
• WITHOUT FACEBOOK, YOUR AUDIENCE MAY NOT
KNOW YOU EXIST
• THIS SHOULD BE A “FAN” OR “BUSINESS” PAGE, NOT
A PERSONAL FACEBOOK PAGE
• USE FACEBOOK TO ANSWER CUSTOMER
QUESTIONS, COMMENTS, AND CONCERNS
• USE FACEBOOK FOR MORE CREATIVE POSTS, NOT
JUST LISTINGS

24. GOOGLE +
• GOOGLE IS A GREAT WAY TO BOOST SEARCH
RANKINGS AND MANAGE CUSTOMER REVIEWS
• GOOGLE + PAGES ARE USUALLY THE FIRST
SOCIAL MEDIA SITES TO SHOW UP IN ONLINE
SEARCHES
• GOOGLE HANGOUTS WITH CLIENTS
• FAST-GROWING SOCIAL NETWORK

25. LINKEDIN
• ALL BUSINESSES AND PROFESSIONALS SHOULD HAVE A
LINKEDIN PAGE
• GOOD WAY TO KEEP AN EYE ON COMPETITION,
CONNECT WITH OTHERS IN YOUR INDUSTRY
• GREAT WAY TO BUILD YOUR REPUTATION AND
AUTHORITY

26. PINTEREST
• VISUALLY INTERESTING PLATFORM
• GREAT WAY TO GAIN CLIENTS AND
EXPOSURE

27. YOUTUBE
• PERFECT WAY TO SHOWCASE NEW
HOMES ON THE MARKET
• Q&A SESSIONS WITH REALTORS
• FEATURES WITH NEW HOMEOWNERS
• ANOTHER WONDERFUL VISUAL OPTION
THAT BOOSTS INTEREST

28. LET US KNOW WHAT WE CAN DO FOR YOU.
WWW.TCLOUDSOLUTIONS.COM