2. I wanted to test what impression my media products would make in a real world
environment. I asked 3 members of the public to watch my video and look at both my
ancillary texts and tell me what they thought of each product. I provided them with a
questionnaire to answer the relevant questions.

3. Let’s start with feedback for my
digipack. All of the feedback I received
was very positive about my digipack.
They felt it was eye catching and
appealing to look at and would
encourage the audience to look at the
album if it were on a shelf in a music
store. They felt the use of the band
logo was very effective in identifying
the artist of the album as a photo of
the artists is not visible on the front
page. Instead I have an image of the
female actor from the narrative section
of the music video. So clearly stating a
motif to identify the band by was a
good idea to know who the artist of the
band is.

4. Another point one of the
feedback forms stated was
they like the overall theme
that’s continues through the
digipack and other products.
The outside cover used
more black and white
elements to make the most
important objects in the
picture stand out. I also tried
to follow the feel of the
narrative scene on the
outside, with the use of my
narrative artist and wooded and followed the performance
scene, ...> theme on the inside that
featured many images of the
band in the music video
performance setting. The
feedback I told me that to use
this method where I try to make
all products look similar in
nature and part of an overall
product worked in my favour. I
didn’t receive any negative
feedback on my digipack so felt
the design I used was very
successful.

5. I will now move onto the feedback for my
website. In the questionnaire I asked the
audience to comment on both the design
and features of the website. By features I
mean such things as the blog, photo
gallery, music tracks and live twitter
feeds etc. Again the overall responses to
my website were very positive. Users felt
the design of the website was very
appealing a fit well with the rock genre
due to the use of the colours red, white
and black.

6. They also felt I used a suitable font
style that gives the ‘rock’ look by
having a bold font type that was
very angular in shape and appeared
to have certain sections of each
letter missing. I tried to make all
fonts used in my projects similar by
ensuring they are all very bold and
angular in appearance, and
therefore keeping the design and
feel of all 3 products consistent.
Users also felt they were lots of
features that brought on more
interaction between the band
and the fans such as the online
blog, live twitter feed and
facebook profile links. These
features let users see what the
band was currently getting up
to and gave the users a feeling
of ‘knowing the band’
personally, which is what fans
want when browsing a bands
website.

7. Finally I moved onto the music video I created and
asked users the comment on the range of shots
used and the quality of them as well as what they
thought to the storyline, costumes and mise-en-
scene. I got mixed reviews about my music video
overall and had some very good comments, but also
some weaknesses to my video which I thought of
improvements that I could do if I ever performed this
project again.
Viewers appeared to like the high range of shots I
used, I tried to use a wide range of shots and
include some more advanced motion shots such as
the pan and zoom shots that I used often
throughout my video.

8. Viewers also liked the
narrative to my music video
as they thought it was
engrossing and interesting to
watch. I hoped to have this
reaction as I felt a full
performance video would be
too boring and viewers would
lose interest so I was pleased
to hear the narrative
benefitted my music video. It
also fit with the common
conventions for rock music
videos which says there is
often both a narrative and
performance section (which
often consist of some type of
stage performance with
instruments). I was pleased
to receive these good
comments however not all
comments were positive as
user did have some bad
points to say about my music
video...

9. Some viewers said the shots used in the performance video were of a poorer
quality to the ones used in the narrative section and brought the impression of
the video down slightly. I realised this was because the setting used to film the
scenes was indoors and had poor lighting, so the shots appeared dark and
slightly fuzzy.
I took into account what the viewers said and thought of a solution to the problem
if I ever did this project again. I came up with the solution that I could make sure
all locations were outside during daylight to get maximum lighting or could buy or
rent some professional lighting equipment which I could place around the room
outside the view of the camera frame. These should improve the lighting inside
the room greatly and give the same crisp clear quality shots that I had with the
narrative scenes in my music video.