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Getting started with social media for ctbx 2010 final

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How to Get Started in Social Media Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc. www.site-seeker.com © 2010 Site-Seeker, Inc.
Who are we? •  Founded in 2003 •  Corporate Office in New Hartford NY • Satellite offices in Bloomfield CT & Boston MA •  Employs 20 in CNY, CT & MA •  Full Service Internet Marketing Agency • Search Engine Optimization Services • Pay-Per-Click Management Services • Social Media Implementation and Mgmt • Web Design, Development, Applications & Testing •  Analytics www.site-seeker.com © 2010 Site-Seeker, Inc.
Fast Track 50 of CNY MV Chamber of Commerce 3 4 2 Top 3 2007 2008 2009 2009 Business of the Year B2B Twitterer of the Year @KatieHoke www.site-seeker.com © 2010 Site-Seeker, Inc.
The premise of social media marketing and PR is engaging the consumer in conversation in a way that provides mutual benefit. From: Marketing Sherpa 2009 Social Media and PR Benchmark Guide www.site-seeker.com © 2010 Site-Seeker, Inc.
© 2009 Site-Seeker, Inc. Social Media is: 1.  Public Relations 2.  Customer Service 3.  Loyalty Building 4.  Collaboration 5.  Networking 6.  Customer Acquisition www.site-seeker.com © 2010 Site-Seeker, Inc.
The Plan… •  Identify what you are trying to accomplish: Objectives •  Identify your options •  Create a plan •  Build a system for measuring www.site-seeker.com © 2010 Site-Seeker, Inc.
What are your options? • Facebook • Twitter • Linkedin • YouTube • Slideshare www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
Top Insights: 1) The 35-54 year old demographic is growing fastest •  276.4% growth rate 2) The 55+ demographic is the second fastest •  194.3% growth rate 3) The 25-34 year old demographic doubles every 6 months 4) There are more females (55.7%) than males (42.2%) on Facebook •  2.2% are of unknown gender. 5) College crowd 18-24 year olds remains largest •  at 40.8% •  down from 53.8% six months ago. www.site-seeker.com © 2010 Site-Seeker, Inc.
Creating your Facebook page: •  Identify your objectives •  Brand awareness •  New client acquisition •  Client loyalty •  Who will view your page? •  What do you want your page to say about you? •  How will you engage your audience •  Incentives, contests, promotions, relevant technical content www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
Who uses Linkedin & Why? •  Business professionals •  LinkedIn promotes: •  business intelligence •  business development •  creation of business relationships •  conversation www.site-seeker.com © 2010 Site-Seeker, Inc.
Your Linkedin Profile •  Create your account •  Build your online profile - Completely •  Summarize your expertise •  Build your community •  Request Recommendations •  Give Recommendations •  Integrate blog •  Upload presentations •  Join and engage in relevant groups www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
Promoting Social Media Kathy Hokunson Sales Manager Site-Seeker, Inc. Phone: (860) 263-0361 Cell: (860) 982-8636 www.site-seeker.com Read my blog: www.site-seeker.com/_blogs/ Follow me on: Linkedin and Twitter www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). From: Wikipedia www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
Types of Twitter Communication 1 Personal 2 Informational 3 Promotional 4 Automatic „What has your „What‘s the latest „What are you „Fresh bread just attention?“ news (about that missing?“ out of oven now“ company)?“ („What are you doing?“) Business Uses Business Uses Business Uses Business Uses •  Monitoring & •  PR / Corporate •  Channel for new •  Data Push and Customer communications form of Automated Service •  Demonstrate promotion Interaction with •  Market research expertise by •  Organise / Customers / sharing Promote Events Customer •  Emotional bond Systems B2C, B2E, E2E knowledge www.site-seeker.com © 2010 Site-Seeker, Inc.
We asked a question . . . . We got an answer . . . www.site-seeker.com © 2010 Site-Seeker, Inc.
We wanted people to know . . . And it worked ! TRAFFIC: 195 Clicks www.site-seeker.com © 2010 Site-Seeker, Inc.
Twitter Resources & Tools www.tweetdeck.com www.hootsuite.com www.seeismic.com http://twitter.grader.com/ www.hashtags.org www.wefollow.com http://business.twitter.com/twitter101 www.site-seeker.com bit.ly © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
How to Distribute Your Blog Email Campaign Other (links)… Twitter Blog Posts Social Facebook Bookmarking Sites www.site-seeker.com Other Blogs LinkedIn © 2010 Site-Seeker, Inc.
What happens when you bring it all together? www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
•  Increased Blog Traffic to 322 visitors and 36 comments, •  Increased Website Traffic •  Fan base on facebook grew •  Industry Authority and Presence grew significantly Phone is ringing more consistently, more regularly and with more qualified prospects. www.site-seeker.com © 2010 Site-Seeker, Inc.
This did not happen overnight Consistent and regular participation brought traction and growth over time. www.site-seeker.com © 2010 Site-Seeker, Inc.
Remember social media is Social. Engage, share, support and then promote. www.site-seeker.com © 2010 Site-Seeker, Inc.
Ready to get started? www.site-seeker.com © 2010 Site-Seeker, Inc.
Thank You! Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc. kathyhokunson@site-seeker.com (860) 263-0361 Office www.slideshare.net/katiehoke www.site-seeker.com © 2010 Site-Seeker, Inc.

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Getting started with social media for ctbx 2010 final

  • 1. How to Get Started in Social Media Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 2. Who are we? •  Founded in 2003 •  Corporate Office in New Hartford NY • Satellite offices in Bloomfield CT & Boston MA •  Employs 20 in CNY, CT & MA •  Full Service Internet Marketing Agency • Search Engine Optimization Services • Pay-Per-Click Management Services • Social Media Implementation and Mgmt • Web Design, Development, Applications & Testing •  Analytics www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 3. Fast Track 50 of CNY MV Chamber of Commerce 3 4 2 Top 3 2007 2008 2009 2009 Business of the Year B2B Twitterer of the Year @KatieHoke www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 4. The premise of social media marketing and PR is engaging the consumer in conversation in a way that provides mutual benefit. From: Marketing Sherpa 2009 Social Media and PR Benchmark Guide www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 5. © 2009 Site-Seeker, Inc. Social Media is: 1.  Public Relations 2.  Customer Service 3.  Loyalty Building 4.  Collaboration 5.  Networking 6.  Customer Acquisition www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 6. The Plan… •  Identify what you are trying to accomplish: Objectives •  Identify your options •  Create a plan •  Build a system for measuring www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 7. What are your options? • Facebook • Twitter • Linkedin • YouTube • Slideshare www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 8. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 9. Top Insights: 1) The 35-54 year old demographic is growing fastest •  276.4% growth rate 2) The 55+ demographic is the second fastest •  194.3% growth rate 3) The 25-34 year old demographic doubles every 6 months 4) There are more females (55.7%) than males (42.2%) on Facebook •  2.2% are of unknown gender. 5) College crowd 18-24 year olds remains largest •  at 40.8% •  down from 53.8% six months ago. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 10. Creating your Facebook page: •  Identify your objectives •  Brand awareness •  New client acquisition •  Client loyalty •  Who will view your page? •  What do you want your page to say about you? •  How will you engage your audience •  Incentives, contests, promotions, relevant technical content www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 11. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 12. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 13. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 14. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 15. Who uses Linkedin & Why? •  Business professionals •  LinkedIn promotes: •  business intelligence •  business development •  creation of business relationships •  conversation www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 16. Your Linkedin Profile •  Create your account •  Build your online profile - Completely •  Summarize your expertise •  Build your community •  Request Recommendations •  Give Recommendations •  Integrate blog •  Upload presentations •  Join and engage in relevant groups www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 17. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 18. Promoting Social Media Kathy Hokunson Sales Manager Site-Seeker, Inc. Phone: (860) 263-0361 Cell: (860) 982-8636 www.site-seeker.com Read my blog: www.site-seeker.com/_blogs/ Follow me on: Linkedin and Twitter www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 19. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 20. Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). From: Wikipedia www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 21. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 22. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 23. Types of Twitter Communication 1 Personal 2 Informational 3 Promotional 4 Automatic „What has your „What‘s the latest „What are you „Fresh bread just attention?“ news (about that missing?“ out of oven now“ company)?“ („What are you doing?“) Business Uses Business Uses Business Uses Business Uses •  Monitoring & •  PR / Corporate •  Channel for new •  Data Push and Customer communications form of Automated Service •  Demonstrate promotion Interaction with •  Market research expertise by •  Organise / Customers / sharing Promote Events Customer •  Emotional bond Systems B2C, B2E, E2E knowledge www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 24. We asked a question . . . . We got an answer . . . www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 25. We wanted people to know . . . And it worked ! TRAFFIC: 195 Clicks www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 26. Twitter Resources & Tools www.tweetdeck.com www.hootsuite.com www.seeismic.com http://twitter.grader.com/ www.hashtags.org www.wefollow.com http://business.twitter.com/twitter101 www.site-seeker.com bit.ly © 2010 Site-Seeker, Inc.
  • 27. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 28. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 29. How to Distribute Your Blog Email Campaign Other (links)… Twitter Blog Posts Social Facebook Bookmarking Sites www.site-seeker.com Other Blogs LinkedIn © 2010 Site-Seeker, Inc.
  • 30. What happens when you bring it all together? www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 31. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 32. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 33. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 34. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 35. •  Increased Blog Traffic to 322 visitors and 36 comments, •  Increased Website Traffic •  Fan base on facebook grew •  Industry Authority and Presence grew significantly Phone is ringing more consistently, more regularly and with more qualified prospects. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 36. This did not happen overnight Consistent and regular participation brought traction and growth over time. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 37. Remember social media is Social. Engage, share, support and then promote. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 38. Ready to get started? www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 39. Thank You! Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc. kathyhokunson@site-seeker.com (860) 263-0361 Office www.slideshare.net/katiehoke www.site-seeker.com © 2010 Site-Seeker, Inc.