Social Media - Brief Overview
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A basic overview for newcomers on Twitter and Linkedin
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Social Media - Brief Overview
- 1. Social Media For Business June 11th, LSHD Advertising Kathy Hokunson Regional Sales Manager
- 2. © 2009 Site-Seeker, Inc. The premise of social media marketing and PR is engaging the consumer in conversation in a way that provides mutual benefit. From: Marketing Sherpa 2009 Social Media and PR Benchmark Guide
- 5. Focus on areas where your client and prospects engage
- 6. Start simple & make it effective
- 9. business intelligence, business development, and the creation of business relationships
- 11. Build your personal online profile
- 12. Summarize your professional expertise
- 14. Link to your corporate website
- 15. Use the standardized corporate name, not “My Company”
- 17. Find people you know who are Linkedin
- 18. Invite people you know who are not Linkedin
- 20. Giving gets
- 22. Engage in the conversations – be consistent
- 23. Update your status regularly to promote events, etc.Kathy Hokunson Linkedin Profile
- 25. Build your corporate online profile
- 26. Summarize your company’s expertise
- 27. Employees will automatically be connected
- 28. Make sure everyone is using same Branded name
- 29. A word of caution – monitor your page regularly, currently Linkedin allows any employee to modify the page, we have emailed Linkedin regarding this issue and hope for a change in this dynamic soonSite-Seeker, Inc. Linkedin Corporate Profile
- 34. Make self-introductions to potential clients, service providers, & colleagues
- 35. Collaborate and share/network services
- 36. Find and advertise business opportunities via potential business partners
- 37. Job search and create sales leads
- 39. Tweetdeck to Manage Your Twitter Community
- 41. Demonstrate expertise by sharing knowledge
- 42. Data Push and Automated Interaction with Customers / Customer Systems
- 43. Channel for new form of promotion
- 44. Organise / Promote Events
- 45. Monitoring & Customer Service
- 46. Market research
- 47. Emotional bondB2C, B2E, E2ETypes of Twitter Communication
- 48. We asked a question . . . . We got an answer . . .
- 49. We wanted people to know . . . And it worked ! TRAFFIC: 195 Clicks
- 50. Twitter Resources & Tools www.tweetdeck.com http://twitter.grader.com/ www.hastags.org www.wefollow.com
- 51. Recommended Reading Online Reputation Management (ORM) http://outspokenmedia.com/guides/orm-guide/ Enquiro Research Marketing to a B2B Technical Buyer http://pages.enquiroresearch.com/b2b-tech-2007.html?source=Marketing_To_A_B2B_Technical_Buyer_whitepaper
- 52. Thank You www.site-seeker.com Kathy Hokunson kathyhokunson@site-seeker.com
Notes de l'éditeur
- Introduce who we are and overview of our experience
- Okay so we have created our account, our campaigns, our ad groups and our ads – no how do we get to the top?? Again for google it is all about relevance. Google has applied relevance to its sponsored listings as well. Now adword campaigns have a quality score. Your quality score is based on how well the ad is written, how relevant and specific the landing page is and how many negative words have been employed. For example if you are a pump manufacturer and your pumps go in manufacturing facilities you want to be found for rotary displacement pumps or centrifugal pumps but you don’t want to be found for well pumps or fuel pumps to for you negative words would be fuel and well.