1. Understanding Social MediaFor Dental Practices Andrea Hewlett Internet Marketing Strategist Site-Seeker, Inc. dental@site-seeker.com Dan Salamone Marketing & Communication Coordinator Site-Seeker, Inc. dansalamone@site-seeker.com

3. Corporate Office in Upstate NY

4. Offices in Bloomfield CT, Rochester, NY, New Jersey

5. Employs 20 in CNY, CT, NJ, MA, VA

6. Full Service Internet Marketing Agency

7. Search Engine Optimization Services

8. Pay-Per-Click Management Services

9. Social Media Implementation and Mgmt

10. Web Design, Development, Applications & Testing

12. We hear it everywhere… Social Media “Social Media is, at its most basic sense, a shift in how people discover, read, and share news and information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many.)” -Brian Solis

13. Why is Social Media Important?

14. Socialnomics Video

15. © 2009 Site-Seeker, Inc. Social Media is: Community Relations Customer Service Loyalty Building Collaboration Networking Patient Acquisition

16. Ultimately it is ALL about gaining . . . AUTHORITY LEADERSHIP TRUST

20. Practice presence

21. New patient acquisition

22. Patient loyalty

23. Who will view your page?

24. What do you want your page to say about you?

25. How will you engage your audience

27. average fan becomes a fan of 4 pages each month.

28. Free way to advertise your company or product

32. Encourage your “fans” to interact by commenting on their visit and experience

33. Sponsor fun events in the office that make your patient want to encourage others to attend

34. Allow patients to ask questions- RESPOND to help alleviate fears and concerns

37. Engage, Engage, Engage

39. Promotes you as the “Expert”

40. Attract New Patients

41. Receive Patient Feedback

45. Get Listed - Step 1

46. Search Engine Results Page

49. Easy

50. Trackable

52. Yelp!

53. Healthgrades

54. WellnessRelax! Manage them, don’t react!

56. Video is quickly becoming as widespread a content medium online as text! 2: The second largest Search Engine in the world (behind Google) 24 Hours: The amount of video uploaded to YouTube every minute. 1,000 Years: The amount of time it would take to watch every video on YouTube. 100 Million: The amount of YouTube videos watched everyday.

59. Monitor Successes

60. Monitor Successes Is this your target audience?

62. Establishing Credibility with Social Media Create Accounts (Name Claim) Grow Networks Lead Discussion Become the Expert Participate in Discussion Create Content Distribute Content

64. How to Distribute Your Blog Email Campaign Other (links)… Twitter Blog Posts Social Bookmarking Sites Facebook Other Blogs LinkedIn

65. Wordpress.com vs. Wordpress.org

67. All setups and upgrades are done by the program

68. Extra traffic from blogs of the day and tags

72. New patient appointment requests

73. Patient referrals

75. This does not happen overnight Consistent and regular participation brought traction and growth over time.

76. Ready to get started?

77. Thank You! Understanding Social MediaFor Dental Practices Andrea Hewlett Internet Marketing Strategist Site-Seeker, Inc. dental@site-seeker.com Dan Salamone Marketing & Communication Coordinator Site-Seeker, Inc. dansalamone@site-seeker.com