Design Impact Social Media Study

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Final Presentation at my internship at Design Impact. Using my research findings and the social media audit of Design Impact, I made recommendation on how to improve its following on various social media channels. I also outline the best practices I discovered for social media.

Marketing

BEST PRACTICE #1
Know that results is king and measure them!

End result: $$$ from custom workshops
Potential customers…
•
•
•

Share/Retweet
Comments
Direct Message

•

Follow

…on social media. Measure these too!

BEST PRACTICE #2
Listen to online conversations

Pick keywords, search, read, refine keywords
Key Word Ideas
•Key Internal People
•Competitors
•Industry trends/issues
•Publications/Events

•Partners/ advisors
•Influencers in the field
•Industry Jargon
•Relevant phrases

DESIGN IMPACT KEYWORDS
•#socialdesign
•#SOCENT
•#Socinn
•Social Design
Glossory
•Public Interest
Design

•Ramsey Ford
•Kate Hanisian

BEST PRACTICE #4
Be social on social media

Ideas
•Comment on related
posts/ tweets
•Tag people/orgs
•Ask ???s that
encourage discussions

•Comment on
shared blog posts
•Talk about other
ppl/orgs too

BEST PRACTICE #5
Ask for help, but make it easy to help you

Ideas
•Ask for LIKES/ retweets
or shares
•Ask ppl to post/tweet
abt. DI w/ prewritten
content

•Ask for comments,
include a specific ??? to
comment on
•Include share/tweet
button 4 blog posts

BEST PRACTICE #6
Use Great Tools

Social Media Management

Simple Branding Solutions

RECOMMENDATIONS
Easy

Medium

1.Ask for LIKES &
Retweets

1.Take more pictures &
Tag ppl,orgs
2.Find great outside
content: Share,retweet it

2.Promote Social
Media to new
contacts w/ mobile
site
3.Ask questions that
encourage
discussion

Hard
1.Experiment with
content & measure
results w/ analytics

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Design Impact Social Media Study

1. DESIGN IMPACT Social Media Study

2. YOUR MARKETING GRADE

3. BEST PRACTICE #1 Know that results is king and measure them! End result: $$$ from custom workshops Potential customers… • • • Share/Retweet Comments Direct Message • Follow …on social media. Measure these too!

4. BEST PRACTICE #2 Listen to online conversations Pick keywords, search, read, refine keywords Key Word Ideas •Key Internal People •Competitors •Industry trends/issues •Publications/Events •Partners/ advisors •Influencers in the field •Industry Jargon •Relevant phrases

5. DESIGN IMPACT KEYWORDS •#socialdesign •#SOCENT •#Socinn •Social Design Glossory •Public Interest Design •Ramsey Ford •Kate Hanisian

6. BEST PRACTICE #3 Create talk-able content What interests our audience? (Pick what’s relevant for your brand) 1. 2. 3. 4. 5. Amusing Useful Engaging Bizarre Opportunities

7. WHAT’S TALKABLE TO YOU ON THIS PAGE?

8. BEST PRACTICE #4 Be social on social media Ideas •Comment on related posts/ tweets •Tag people/orgs •Ask ???s that encourage discussions •Comment on shared blog posts •Talk about other ppl/orgs too

9. BEST PRACTICE #5 Ask for help, but make it easy to help you Ideas •Ask for LIKES/ retweets or shares •Ask ppl to post/tweet abt. DI w/ prewritten content •Ask for comments, include a specific ??? to comment on •Include share/tweet button 4 blog posts

10. BEST PRACTICE #6 Use Great Tools Social Media Management Simple Branding Solutions

11. RECOMMENDATIONS Easy Medium 1.Ask for LIKES & Retweets 1.Take more pictures & Tag ppl,orgs 2.Find great outside content: Share,retweet it 2.Promote Social Media to new contacts w/ mobile site 3.Ask questions that encourage discussion Hard 1.Experiment with content & measure results w/ analytics

Design Impact Social Media Study

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Design Impact Social Media Study