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Как пользователи потребляют новости в
мобильной среде
mediametrics.ru
года существование
проекта2
посетителей
в месяц3 млн
90 млн просмотров
в месяц
минут ср. время
на сайте12
mediametrics
Михаил Слободин, Билайн
mediametrics
72%
17%
11%
mediametrics
App Mobile web
mediametrics
Динамическая лента
Категории
Фильтры выдачи
Шаринг
Курсы валют
Уведомления
App Mobile web
✓
✗
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
Новый формат медиа — Уведомление в приложении
узнать о новости, не открывая сайт
mediametrics
Новостной трафик
переходов из
соцсетей
31%
мобильный
трафик
20 млн
5
млн
посетителей
в сутки
iOS/Android
iOS больше просмотров, но короче сеcсия
по данным сервиса статистики Liveinternet, категория Новости и СМИ, 2015
Как развиваются новостные сюжеты
8 августа
19:43 попала в Медиаметрикс и набрала 7 831
Звездный час ИА FlashNord
9 августа
00:00 новость на Newsru.com - 12 321 переход
7:19 Лента.ру 5 639 переход
9.46 Эхо Москвы 1 692 перехода
И началось цунами...
Правда.ру , Слон, снова Эхо с уточнениями, Дождь
Первое опровержение пришло в 15.00 Эхо Москвы
Итоги:
Источник новости сайт «Блогер51»
На сайте Блогер51 ссылка на форумчанина Рыбачка.
Рыбачок!
mediametrics
Начали с мобильной версии сайта
Не нужно ничего скачивать
Одна точка входа
Каналы продвижения
Стоимость разработки
+
App - 1% vs Mobile web - 16%
mediametrics
Две основные платформы
iOS vs Android
mediametrics
65% vs 35%
Приложения iOS vs Android
■ Retention 1 дня — 71% /58%
■ Retention 7 дня – 51% / 40%
■ Retention 28 дня – 38% /25%
■ ср. время сессии 1.7 мин / 2.3 мин
■ сессии в день 3.9 /3.3
mediametrics
Активность сдвинута на вечерние часы 21-23
Получать контент вы можете:
■ web
■ приложение
■ моб браузер
■ TV
■ twitter
■ рассылка
mediametrics
Еще вот такие заголовки СМИ...
- Морские котики забывают "традиционные ценности" с пингвинами
- Учёные отмечают случаи изнасилования пингвинов морскими котиками
- Морские котики насилуют и пожирают пингвинов
- Морские котики снимают сексуальное напряжение, насилуя пингвинов
- Ученые сбиты с толку: тюлени массово насилуют пингвинов
- Морские котики насилуют пингвинов (видео)
- Морской котик полюбил пингвина
- Морские котики насилуют пингвинов не случайно
mediametrics
Успех в экспериментах!
Екатерина Лобанова
connect@mediametrics.ru
mediametrics

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Как пользователи потребляют новости