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7 FACEBOOK
Strategies To Grow
Your Business
+

= SUCCESS
WHAT WE
WILL
COVER

The Value of Social Media
The Value of Facebook
Creating a Facebook Strategy
Personal vs Fan Page
7 Facebook Strategies to Help
Grow Your Business
A Little About
Me...
Living The Dream
Helping Businesses Make Sense of Social
Certified Social Media Director
Certified HootSuite Professional
It is a social
world...
7 Strategies to Grow Your Business on Facebook
7 Strategies to Grow Your Business on Facebook
7 Strategies to Grow Your Business on Facebook
7 Strategies to Grow Your Business on Facebook
7 Strategies to Grow Your Business on Facebook
What is Social Media?
7 Strategies to Grow Your Business on Facebook
Social Media is the
new search.
There are 2 main
reasons why Social
Media is so powerful.
1. Two-way
Communication
2. Brand Advocates
CREATING YOUR
SOCIAL STRATEGY
7 Strategies to Grow Your Business on Facebook
Social Strategy 101
1. Why do you want to be on social
media?

2. Who is your ideal audience?
3. What does your audience care about?
4. Where are they hanging out online?
5. What are you going to talk about?
6. What are your goals and objectives?
7. Measure, adjust and repeat.
THE
LARGEST
SOCIAL
PLATFORM
PERSONAL PROFILE
VS FAN PAGES
VS GROUPS
FACEBOOK PROFILE
PEOPLE
FACEBOOK GROUPS
FACEBOOK PAGES

BRANDS
PERSONAL
PROFILE

FAN PAGES
7 Strategies to Grow Your Business on Facebook
7 FACEBOOK
STRATEGIES
TO HELP
GROW YOUR
BUSINESS
WHAT IS THE BEST
TYPE OF
CONTENT?
CONTENT IS KING
BUT CONTEXT IS
QUEEN AND SHE
RULES THE
ROOST!
Tip #1
LINK YOUR
PROFILE TO
YOUR
FAN PAGE
Start typing your
Fan Page.

Max 120 characters in
description.
Tip #2

OPTIMIZE
YOUR
SHORT
DESCRIPTION
Tip #3
USE
COVER
PHOTOS
Cover Photo Pic 851x315 pixels
7 Strategies to Grow Your Business on Facebook
Tip #4
USE
IMAGES
TO TELL
YOUR
STORY
IMAGE RESOURCE
PIC MONKEY

CREATIVE COMMONS
Tip #5
BRING
YOUR
FANS
BEHIND
THE
MAGIC
Tip #6
CLEAR
CALLS
TO
ACTIONS
7 Strategies to Grow Your Business on Facebook
Tip #7
RUN
FACEBOOK
CONTESTS
Ideas for Facebook Contests:
Comment on a photo.
Answer a question.
Like a post.
Share a post.
Post on your page.
Tag you in a post.
Bonus Tip
POST
CONSISTENTLY
Source: Buddy Media
SCHEDULING

View in activity log
Focus on how do I
make their life better
rather than trying to
interrupt them with
your message.
THANK YOU!
Katt Stearns
/KattStearns
@KattStearns
7 Strategies to Grow Your Business on Facebook
7 Strategies to Grow Your Business on Facebook
7 Strategies to Grow Your Business on Facebook
ENGAGE. ENTERTAIN. EMPOWER
LEADS TO
BUILDING TRUST AND CONVERTING
Tip #4
ENGAGE
FANS

Ask Questions
Fill in the Blank ____
Ask Opinions
Guest Posts
Tag Other Fan Pages
Caption This Photo
Give away tips and ideas.
Theme Days
Tip #9
FACEBOOK
ADS
$1 A DAY
7 Strategies to Grow Your Business on Facebook
7 Strategies to Grow Your Business on Facebook

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7 Strategies to Grow Your Business on Facebook