Fat blocking health drinks

1. Md. Jahidul Islam
ID: 1391
3rd Batch
2nd Year, 2nd Semester
Department of Marketing
Jahangirnagar University

2. Presentation Topic
“New Business Product in
Perspective of Bangladesh”

3. Topics will be discussed
 Product Name.
 Product Features.
 Significant aspect of business.
 Business Policy.
 Why people buy this product.
 Why this product is profitable?
 Concrete assumption

4. New product
Product: Fat blocking health drinks
Product type: Soft drinks
Features:
 It can reduce the absorption of fat in the body and
helps lower cholesterol levels.
 It helps to regulate the digestive system.
 It increases the nutrient absorption.
 It stabilizes glucose levels.
 Many even it prevent a variety of other gastrointestinal
disorders.

5. Significant Aspect of Business:
 Normal soft drinks are harmful for health
 It contain little to no nutrients.
 By drinking these drinks daily there may be 30%
greater chance of weight gain around the belly.
 People become conscious about health.
 So fat-blocking drinks may be the desirable product
for these people.
 It contain a fat-fighting ingredient called dextrin.
 So this product has great possibilities in Bangladesh.

6. Business policy
 SWOT analysis
 Targeting Market
 Getting all necessary patents and copyrights
 Test of the product
 Promotion

7. Why people will buy this product
 People become conscious about their health.
 It is the only fat blocking drinks
 It has unique feature that make it different from other.
 It will be highly affordable
 It can stabilizes glucose levels
 It helps to regulate the digestive system
 It is free from artificial coloring

8. Profitability
 There are no competitors.
 It is totally an innovative product.
 As it is completely new product the people will buy it
from their curiosity.
 In summer season it will be more demandable
product.
 Raw materials are available there.
 Production process is not too much complicated.
 Available human resources.

9. Concrete Assumption
 This product has great possibilities this country.
 We can provide the consumer’s expected product by
this.
 People search for healthy drinks like it.
 So to fulfill consumers demand we need to launch this
product.

10. Thank you for being with me...