1. Initial ideas

2. Genres
Rap
Metal
House
Pop
Dance
R&B
Hip Hop
soul
etc.
My group chose to do Rock/metal
as we are all fans of the genre,
therefore we know what appeals
to the target audience. This will
make it easier when deciding how
to reach out to our target
audience and what we need to
include into our music video
project. Rock also has many
stereotypes which my group
thought we could manipulate as it
is stereotypically dark and gothic,
this genre seems like the best one
to do as we have many ideas of
what to include and how to
attract our target audience.

3. Bands
• Bullet for my valentine
• Korn
• Slipknot
• System of a down
• Trivium
• Down
• Falling in reverse
• Escape the fate
• Bring me the horizon
• Suicide silence
• Avenged sevenfold
Cancer bats
Paramore
You me at six
Rammstein
Motorhead
Guns N Roses
AC/DC
Bon Jovi
Metallica
Five finger death
punch

4. 3 possible Avenged Sevenfold song
• http://www.youtube.com/watch?v=HIRNdveL
nJI Afterlife
• http://www.youtube.com/watch?v=94bGzWy
Hbu0 Nightmare
• http://www.youtube.com/watch?v=Fi_GN1pH
CVc Almost easy

5. AfterlifeIn the very opening scene there is the use of
spiders which represents fear. However the
spider is crawling on a woman’s face and she
isn't scared or moving she is quite
comfortable. This implies that those who are
not fans of metal may think it is scary but
really there is nothing to be afraid of.
Animals are again used as one of the band
members is holding three doves, this
represents a sign of innocence, tenderness
and affection. In art doves typically represent
peace an the Holy Ghost respectively. This is
evidently a huge stereotype contradiction as
people see metal as being dirty, depressing
and almost like the music from hell. Avenged
Sevenfold are trying to show that it is okay to
listen to rock and just because you do listen
to rock, it doesn’t mean that you are any
different to anyone else. There is also a
religious aspect to this as people view metal
music as far away from god and innocence as
possible, yet this band member is wearing a
cross on a chain around his neck and he is
also holding three doves this is showing the
audience that you can be religious and like
metal. They are clearly trying to challenge
old stereotypes and attract a wider audience.
Many close ups are used throughout the
music video, this will be so we can see
the famous band members and become
familiar with what they look like , which
is a way of promoting the band,
especially if the viewer is watching the
video on television and missed the
subtitle of who the band was, they can
easily identify who the band is.
Throughout the whole video there
is shots of the band playing and
singing the song to give it that
seeing them live and by yourself
kind of feel, almost like they are
purely performing for you. Again
you get to see which members play
certain instruments.
They are performing in an old warehouse of some sort which is proven popular in music videos. For example Foo Fighters
do it regularly. Using an old empty warehouse also shows they don’t need to spend millions on a music video to make
them look good , they are completely open and being themselves . There are no heavy graphics or effects just them and
basic lighting, this will be considered when thinking of my groups music video .

7. Choosing the song and band
When choosing the band we selected a possible 3 and then looked at the lyrics to possible songs
from the 3 bands. We then decided the best song would be Nightmare by Avenged Sevenfold, we
chose this as the name is self explanatory. We thought we could manipulate the lyrics as it
describes being in a nightmare, which meant we could use this to our advantage because our
video could be wide and open to interpretation. The whole idea of having a nightmare is scary
and this fits in with our chosen genre as the music and videos are stereotypically heavy, scary,
different and strange. My group then took on the decision of our initial plan and how we want
our video to look and also what type of nightmare theme we could incorporate to the song. One
thing we have decided on is that we want a section of the video to be of the band playing all
together in a woods. Firstly, this makes it spooky like a nightmare, we thought a woods would fit
in well with the chosen genre because from our research we have found that many rock and
metal bands use isolated areas. In addition, we can use effects like saturation to make it look
colder, darker and most importantly like a real music video; my group wants it to look
professional and of a high quality, therefore we will be using effects to give it that high standard
look. Secondly, this also links with the idea of connecting to the elements, our chosen element is
earth, hence shooting the video in a woods as the band is within nature.

8. Location scout

9. Pitch