1. Research and analyse digipaks,
posters, website themes

2. Digipaks
When researching the digipaks of Avenged Sevenfold I found that
the album covers are drawn art rather than an image, therefore I
will have to consider with my group what type of cover we could
go for or maybe make an image look like it has been drawn.
However there is so much detail included in to these albums that
it would be far to difficult to try and replicate any of the avenged
album covers.
Although there is the logo of Avenged Sevenfold which we could
maybe include or play around with to include in to our digipak.
The album art is quite dull in colour yet old fashioned in its style
and detail, the art really shows the fame of the band as they can
afford to have brilliant artwork on the front of their albums. The
image is of a skeleton king which also include the logo as the
skeleton has the large wings, this links with the genre again as it
is signifying death.

3. Posters
Here there is a poster of Avenged Sevenfold in the popular rock magazine
Kerrang! As the poster is in a magazine buyer will get this poster for free. This
benefits both the magazine and the band because if fans of the band
purposefully buy the magazine for the poster then the magazine will benefit and
on the flip side if the magazine buyer sees this poster they will check the c=band
out to see if they are any good because Kerrang! Is well known form its reliable
coverage of the rock/metal industry.
Here there is a basic Avenged Sevenfold poster which is the logo for the
band, this is a popular poster because of the recognition to the band.
Everyone who knows Avenged Sevenfold will think of the logo instantly and
this therefore makes the poster a basic and good poster to have.
This poster stands out straight away because of the bright blue colour
smoke coming out of the skulls mouth, again the skull is used as this is
the logo/mascot for the band. The poster is for the single nightmare,
which is the song my group will be doing therefore we may take some
ideas from this poster such as the skull figure because this is how
Avenged represent themselves in every video and image produced by
them .

4. Website themes

5. The opening webpage to the official site has a large image of the band logo therefore the
fans can easily identify that it is the official page for the band. There is an icon to log into
Facebook and share the website, therefore the band have joined with one of the biggest
social networking sites in the world just to share their page, this promotes the band even
further, attracting more fans all of the time especially because their target audience are
teenagers and young adults. Teenagers and young adults are known for always using the
internet therefore having connections with Facebook and websites really attracts a bigger
audience as they ease of access is becoming increasingly easier because of
developments in technology such as smart phones, tablets and laptops.

6. The official band website offers merchandise such
as T-shirts with the bands art on, this will be a well
trusted site because it is the official website they
have to be reliable because this is where all of the
fans will come to buy merchandise and the money
will go straight to the band.
The website also includes interviews with the band
members so fans can stay in the know with all the
latest news straight from the band members mouth.