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Mendeley:
From three guys in a virtual garage to
changing the face of science?
Dr. Victor Henning
Co-Founder & CEO
Mendeley




www.mendeley.com
A brief introduction
   to Mendeley
Mendeley:From three guys in a virtual garage to changing the face of science?
Mendeley extracts
  research data..
..and aggregates research
                             data in the cloud




Mendeley extracts
  research data..
So let‟s take a look!
Mendeley:From three guys in a virtual garage to changing the face of science?
Mendeley:From three guys in a virtual garage to changing the face of science?
Mendeley:From three guys in a virtual garage to changing the face of science?
Mendeley:From three guys in a virtual garage to changing the face of science?
Mendeley:From three guys in a virtual garage to changing the face of science?
Mendeley:From three guys in a virtual garage to changing the face of science?
Mendeley:From three guys in a virtual garage to changing the face of science?
Mendeley:From three guys in a virtual garage to changing the face of science?
Mendeley:From three guys in a virtual garage to changing the face of science?
Mendeley:From three guys in a virtual garage to changing the face of science?
But how did it all start?
I had a
                             dream...


 1980      nothing special     1996     1999

 Born in                            Abitur
Hamburg,                           (German
Germany                           High School
                                   diploma)
2000   2001   2002   2003   2004
2004   2005   2006   2007          2009
                            2008
Dr. Stefan   Fig. 1: Pennyless
 Glänzer      Ph.D. Students
Fig. 2: Michael Palin in
   The Life of Brian       Fig. 3: Michael Palin as
 (Raibu obu Buraian)       The Spanish Inquisition
Fig. 5: Michael Palin’s
                                  Production Office

Fig. 4: Covent Garden, London
Launch of
  Mendeley Invitation-Only
Alpha, 2nd April 2008, 1.10am
Panic and/or
  Insanity
Despair
“All the time we are very
conscious of the huge challenges
that human society has now –
curing cancer, understanding
the brain for Alzheimer„s.
But a lot of the state of knowledge
of the human race is sitting in the
scientists‟ computers, and is
               shared
currently not shared. We need to
get it unlocked so we can tackle
those huge problems.“
Christmas
Party 2008
After winning the Plugg 2009
“Start-up of the Year” Award
Mendeley:From three guys in a virtual garage to changing the face of science?
..and a few more awards…
..now we„re a London- and New York-based team of 35
researchers and software developers from...




 ...funded by                ...and research
 founders/execs of:          grants from:
Mendeley:From three guys in a virtual garage to changing the face of science?
Mendeley:From three guys in a virtual garage to changing the face of science?
Mendeley:From three guys in a virtual garage to changing the face of science?
Launching a joint product
for libraries in January 2012
Mendeley:From three guys in a virtual garage to changing the face of science?
Mendeley:From three guys in a virtual garage to changing the face of science?
The world‟s largest research collaboration platform
with 1,300,000 users; the 15 largest userbases:
University of Cambridge
MIT
Stanford University
Imperial College London                           Network of 850
University of Michigan                    “Mendeley Advisors” on
University of Oxford                   campuses around the world:
Harvard University
University College London
Cornell University
University of Washington
Columbia University
Sao Paulo University
University of California at Berkeley
University of Toronto
University of Edinburgh
The world‟s largest research database with
130 million user-uploaded documents:
140,000,000

120,000,000
                    Total uploads

100,000,000

80,000,000

60,000,000
                                        For comparison:
40,000,000                              40m: Thomson Reuters Web of
                                             Knowledge; Elsevier SciVerse /
                                             Scopus
20,000,000
                               Unique
                            documents
         0
The world‟s largest research database with
130 million user-uploaded documents:
140,000,000

120,000,000                             Documents
                    Total uploads

100,000,000                             Interdisciplinary
                                        user demographics
80,000,000
                                        User-
                                        generated tags
60,000,000
                                        Related research
40,000,000                              recommendations


20,000,000                              Real-time
                               Unique   reading stats
                            documents
         0
http://dev.mendeley.com

                          Documents


                          Interdisciplinary
                          user demographics

                          User-
                          generated tags

                          Related research
   Mendeley Open API      recommendations


                          Real-time
                          reading stats
JISC DURA Project   http://jisc-dura.blogspot.com
Mendeley/PLoS Binary Battle




       Mendeley Open API             PLoS API
$10,001 for     $5,000 for      $1,000 for
the best app    the runner-up   the best mashup




      Tim         Werner    James      John        Juan
     O‟Reilly     Vogels    Powell    Wilbanks    Enriquez
Mendeley:From three guys in a virtual garage to changing the face of science?
Mendeley:From three guys in a virtual garage to changing the face of science?
Mendeley:From three guys in a virtual garage to changing the face of science?
Mendeley:From three guys in a virtual garage to changing the face of science?
Mendeley:From three guys in a virtual garage to changing the face of science?
Mendeley:From three guys in a virtual garage to changing the face of science?
Select relation:
                        supports
                        refutes
                        complements
                        uses same method
                        ...




Mendeley is
crowdsourcing
semantic annotations
to become the “global
brain of science”.
Mendeley:From three guys in a virtual garage to changing the face of science?
What does it mean for the
  future of scholarly
   communication?
Mendeley:From three guys in a virtual garage to changing the face of science?
Academic publishing faces two major challenges:
     The “Serials Crisis” and Open Access
The “Serials Crisis”: Journal subscription costs
keep increasing, library budgets are shrinking


                             Journal subscription costs




                             Consumer price index




                          Source: Association of Research Libraries
Open Access: Calls for free public access to
(state-funded) academic research
1. Validation: Journals provide peer review
2. Filtration: Journals facilitate content discovery
3. Designation: Journals provide prestige
1. Validation: Journals provide peer review
2. Filtration: Journals facilitate content discovery
3. Designation: Journals provide prestige


                      …this is where Mendeley and
                       the tools built on it come in.
1. Validation: Journals provide peer review
1. Validation: Journals provide peer review
2. Filtration: Journals facilitate content discovery




                                      Discovery through
                                      recommendation
                                      algorithms
2. Filtration: Journals facilitate content discovery




                                      Discovery through
                                      recommendation
                                      algorithms
2. Filtration: Journals facilitate content discovery




                                      Discovery through
                                      more than 100,000
                                      hand-curated
                                      bibliography lists
                                      and groups
3. Designation: Journals provide prestige
Establish new
                          B2C distribution
                          channels



With library budgets decreasing, open access
mandates expanding, and validation, filtration,
designation being offered by “outsiders”, what
might publishers do?

                      Enhance content with
                      additional services/
                      superior user experience
Establish new
  Via web, desktop
                                        B2C distribution
  software, mobile devices              channels

      Pay-per-download, rental,
      limited/unlimited subscription, rev-
      share bundled with other services


    Additional data, stats, analysis;
    discovery and workflow tools;
    personalization

More appealing UIs,
convenience, cross-platform        Enhance content with
accessibility                      additional services/
                                   superior user experience
Dr. Werner Vogels,
CTO Amazon.com
Mendeley:From three guys in a virtual garage to changing the face of science?

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Mendeley:From three guys in a virtual garage to changing the face of science?

  • 1. Mendeley: From three guys in a virtual garage to changing the face of science? Dr. Victor Henning Co-Founder & CEO Mendeley www.mendeley.com
  • 2. A brief introduction to Mendeley
  • 4. Mendeley extracts research data..
  • 5. ..and aggregates research data in the cloud Mendeley extracts research data..
  • 6. So let‟s take a look!
  • 17. But how did it all start?
  • 18. I had a dream... 1980 nothing special 1996 1999 Born in Abitur Hamburg, (German Germany High School diploma)
  • 19. 2000 2001 2002 2003 2004
  • 20. 2004 2005 2006 2007 2009 2008
  • 21. Dr. Stefan Fig. 1: Pennyless Glänzer Ph.D. Students
  • 22. Fig. 2: Michael Palin in The Life of Brian Fig. 3: Michael Palin as (Raibu obu Buraian) The Spanish Inquisition
  • 23. Fig. 5: Michael Palin’s Production Office Fig. 4: Covent Garden, London
  • 24. Launch of Mendeley Invitation-Only Alpha, 2nd April 2008, 1.10am
  • 25. Panic and/or Insanity
  • 27. “All the time we are very conscious of the huge challenges that human society has now – curing cancer, understanding the brain for Alzheimer„s. But a lot of the state of knowledge of the human race is sitting in the scientists‟ computers, and is shared currently not shared. We need to get it unlocked so we can tackle those huge problems.“
  • 29. After winning the Plugg 2009 “Start-up of the Year” Award
  • 31. ..and a few more awards…
  • 32. ..now we„re a London- and New York-based team of 35 researchers and software developers from... ...funded by ...and research founders/execs of: grants from:
  • 36. Launching a joint product for libraries in January 2012
  • 39. The world‟s largest research collaboration platform with 1,300,000 users; the 15 largest userbases: University of Cambridge MIT Stanford University Imperial College London Network of 850 University of Michigan “Mendeley Advisors” on University of Oxford campuses around the world: Harvard University University College London Cornell University University of Washington Columbia University Sao Paulo University University of California at Berkeley University of Toronto University of Edinburgh
  • 40. The world‟s largest research database with 130 million user-uploaded documents: 140,000,000 120,000,000 Total uploads 100,000,000 80,000,000 60,000,000 For comparison: 40,000,000 40m: Thomson Reuters Web of Knowledge; Elsevier SciVerse / Scopus 20,000,000 Unique documents 0
  • 41. The world‟s largest research database with 130 million user-uploaded documents: 140,000,000 120,000,000 Documents Total uploads 100,000,000 Interdisciplinary user demographics 80,000,000 User- generated tags 60,000,000 Related research 40,000,000 recommendations 20,000,000 Real-time Unique reading stats documents 0
  • 42. http://dev.mendeley.com Documents Interdisciplinary user demographics User- generated tags Related research Mendeley Open API recommendations Real-time reading stats
  • 43. JISC DURA Project http://jisc-dura.blogspot.com
  • 44. Mendeley/PLoS Binary Battle Mendeley Open API PLoS API $10,001 for $5,000 for $1,000 for the best app the runner-up the best mashup Tim Werner James John Juan O‟Reilly Vogels Powell Wilbanks Enriquez
  • 51. Select relation: supports refutes complements uses same method ... Mendeley is crowdsourcing semantic annotations to become the “global brain of science”.
  • 53. What does it mean for the future of scholarly communication?
  • 55. Academic publishing faces two major challenges: The “Serials Crisis” and Open Access
  • 56. The “Serials Crisis”: Journal subscription costs keep increasing, library budgets are shrinking Journal subscription costs Consumer price index Source: Association of Research Libraries
  • 57. Open Access: Calls for free public access to (state-funded) academic research
  • 58. 1. Validation: Journals provide peer review 2. Filtration: Journals facilitate content discovery 3. Designation: Journals provide prestige
  • 59. 1. Validation: Journals provide peer review 2. Filtration: Journals facilitate content discovery 3. Designation: Journals provide prestige …this is where Mendeley and the tools built on it come in.
  • 60. 1. Validation: Journals provide peer review
  • 61. 1. Validation: Journals provide peer review
  • 62. 2. Filtration: Journals facilitate content discovery Discovery through recommendation algorithms
  • 63. 2. Filtration: Journals facilitate content discovery Discovery through recommendation algorithms
  • 64. 2. Filtration: Journals facilitate content discovery Discovery through more than 100,000 hand-curated bibliography lists and groups
  • 65. 3. Designation: Journals provide prestige
  • 66. Establish new B2C distribution channels With library budgets decreasing, open access mandates expanding, and validation, filtration, designation being offered by “outsiders”, what might publishers do? Enhance content with additional services/ superior user experience
  • 67. Establish new Via web, desktop B2C distribution software, mobile devices channels Pay-per-download, rental, limited/unlimited subscription, rev- share bundled with other services Additional data, stats, analysis; discovery and workflow tools; personalization More appealing UIs, convenience, cross-platform Enhance content with accessibility additional services/ superior user experience