#Podcast #Business #Virtualassistant #Success #Startup https://stayconnectedvirtualassistance.wordpress.com/2015/04/07/why-you-should-podcast/

1. Why you should Podcast.
Podcasting offers your business a powerful way to share your voice,
your creativity and your ideas.
If you have a small business it might be time to think about podcasting. It is a great way to
promote and grow your brand, you will be recognized as an expert in your field if you build
your followers using great content. You do not need to be a celebrity to display your content
to the crowds.
Here are a few reasons why you should think about creating your own podcast for your
business.
Equipment-
You don’t need anything additional to what you already have. A microphone that is already
built into your laptop and an internet connection and your podcast can be live within 24 hours
from start to finish.
If you find that your podcasts are working and quickly gaining traction you can buy better
equipment later down the line.
A Captivated Audience-
You are able to grow a worldwide audience if your content is right, you can get listeners to
come back time and time again.
You can grow your customer base and keep your products and services at the front of their
minds. Podcast are an effective way for growing a focused audience by marketing and
promoting using quality content that your listeners have chosen to listen to.
What and How long to Podcast –
Similar to a blog, you can create and publish your podcast as often as you want, decide and
stick to it, consistency is key. Try sticking to once a week or once a month to start with.

2. There isn’t a set limit on how long you should talk for either, it’s completely your choose, it
can be 15 minutes, half an hour, or however long you want to talk, whatever fits for your
brand and your listeners.
Only you will hold yourself back, you determine the content that you put out there. If you are
stuck for ideas, reach out to a key figure within your industry and try to get them on board.
Convenient and Inexpensive –
Listeners choose to subscribe to your podcast, they do not need to check for new content, it is
automatically downloaded and transferred to their MP3 player, it is an effective and easy way
to deliver your content and communicate with your audience.
Mix Podcasting with Blogging-
Everybody connects to information in different ways, blogging and the written word will
connect with different people, and others will connect better to listening to your voice
through the podcast. Using both of these techniques will expand your reach.
Overall Podcasting is an affordable and accessible way for you to build your brand and share
information to reach a focused and loyal audience.
Do you require a Virtual Assistant to support your business?
Contact me for more details.
Keily Adey
keilyadey@hotmail.co.uk
https://twitter.com/keilyadey
https://stayconnectedvirtualassistance.wordpress.com