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CONFERENCE AGENDA
                                        Check wardsauto.com/springtraining for more announcements on
                                        confirmed speakers.

                                            SUNDAY, MARCH 9, 2008

                                             6:00 - 8:00pm         Opening Reception



MONDAY, MARCH 10, 2008

8:15-8:30am     INTRO AND WELCOME                            Cliff Banks, Ward’s, and Jim Riesenbach, Autobytel

8:30-9:30am     Keynote: Where is your customer?             Michael Barrett, Executive Vice President and
                Trends That Will Determine Your              Chief Revenue Officer, Fox Interactive Media
                Marketing Spend

9:30-10:30am    Panel: Rising Lead Costs                     Cliff Banks, Editorial Dir., Ward’s Dealer Business (moderator)
                                                             Mike Gargano, Vice President and Gen. Mgr., Car.com
                                                             Kent Bozarth, General Manager, Bozarth Automotive Group
                                                             Ted Gessler, Internet Director, Bergstrom Automotive Group
                                                             Todd Swickard, President and CEO, Auto Dealer Traffic
                                                             Steve St. Andre, President and COO, Ford Direct

10:45am-12pm    Workshop 1: Online Video:                    Mike Parsons, Owner, Laser Stream Video
                What Works, What Doesn’t
                Workshop 2: Get the Most Out of              TBD
                Your Advertising: How to Integrate
                Your Online and Traditional Marketing
                Workshop 3: Strategies for Managing          Domingos Vieira, Vice President of Automotive, iCrossing
                Your Online Inventory to Drive Sales
                Workshop 4: How Smart is Your Ad             Mike Spadafore, Global Product Strategist, Polk
                Spend? Tips on Measuring Your
                Online Advertising
                Workshop 5: How to Make Money                TBD
                Selling Service, Parts, Accessories Online

12pm-1pm        Lunch

1-2pm           Keynote: An Ad Agency’s Perspective:         Will Travis, Vice President U.S. Operations, ATTIK USA
                Integrating Online and Offline Advertising

2-3:15pm        Workshops (see above)

3:30-4:30pm     Panel: Lessons From Other Industries         Jim Riesenbach, President and CEO, Autobytel (moderator)
                                                             Craig Smith, CEO, ServiceMagic
                                                             Steve Horowitz, Vice President and Publisher, BankRate
                                                             Omar Tawakol, CEO, BlueKai
                                                             Famous Rhodes, Director - Parts and Accessories, eBay Motors

5:30pm          Dinner & Baseball Game: New York Yankees vs. Cincinnati Reds


TUESDAY, MARCH 11, 2008
8:30-9:30am     Gen Session: Findings from study on          Neal Polachek, Senior Vice President, Kelsey Group
                dealer marketing spends

9:30-10:45am    Workshops (see above)

11am-12:15pm    Keynote: OEMS and Dealers: How the           TBD
                Web is Changing the Rules of Marketing

12:15-1:30pm    Lunch

1:30-2:30pm     Panel: Measuring Online                      Dean Evans, Chief Marketing Officer, Dealer.com
                Ad Effectiveness                             Steve Stauning, E-commerce Director, Asbury Automotive Group

2:30-3pm        WRAP-UP Session                              Cliff Banks, Ward’s, and Jim Riesenbach, Autobytel

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Ast Conference Agendapdf

  • 1. CONFERENCE AGENDA Check wardsauto.com/springtraining for more announcements on confirmed speakers. SUNDAY, MARCH 9, 2008 6:00 - 8:00pm Opening Reception MONDAY, MARCH 10, 2008 8:15-8:30am INTRO AND WELCOME Cliff Banks, Ward’s, and Jim Riesenbach, Autobytel 8:30-9:30am Keynote: Where is your customer? Michael Barrett, Executive Vice President and Trends That Will Determine Your Chief Revenue Officer, Fox Interactive Media Marketing Spend 9:30-10:30am Panel: Rising Lead Costs Cliff Banks, Editorial Dir., Ward’s Dealer Business (moderator) Mike Gargano, Vice President and Gen. Mgr., Car.com Kent Bozarth, General Manager, Bozarth Automotive Group Ted Gessler, Internet Director, Bergstrom Automotive Group Todd Swickard, President and CEO, Auto Dealer Traffic Steve St. Andre, President and COO, Ford Direct 10:45am-12pm Workshop 1: Online Video: Mike Parsons, Owner, Laser Stream Video What Works, What Doesn’t Workshop 2: Get the Most Out of TBD Your Advertising: How to Integrate Your Online and Traditional Marketing Workshop 3: Strategies for Managing Domingos Vieira, Vice President of Automotive, iCrossing Your Online Inventory to Drive Sales Workshop 4: How Smart is Your Ad Mike Spadafore, Global Product Strategist, Polk Spend? Tips on Measuring Your Online Advertising Workshop 5: How to Make Money TBD Selling Service, Parts, Accessories Online 12pm-1pm Lunch 1-2pm Keynote: An Ad Agency’s Perspective: Will Travis, Vice President U.S. Operations, ATTIK USA Integrating Online and Offline Advertising 2-3:15pm Workshops (see above) 3:30-4:30pm Panel: Lessons From Other Industries Jim Riesenbach, President and CEO, Autobytel (moderator) Craig Smith, CEO, ServiceMagic Steve Horowitz, Vice President and Publisher, BankRate Omar Tawakol, CEO, BlueKai Famous Rhodes, Director - Parts and Accessories, eBay Motors 5:30pm Dinner & Baseball Game: New York Yankees vs. Cincinnati Reds TUESDAY, MARCH 11, 2008 8:30-9:30am Gen Session: Findings from study on Neal Polachek, Senior Vice President, Kelsey Group dealer marketing spends 9:30-10:45am Workshops (see above) 11am-12:15pm Keynote: OEMS and Dealers: How the TBD Web is Changing the Rules of Marketing 12:15-1:30pm Lunch 1:30-2:30pm Panel: Measuring Online Dean Evans, Chief Marketing Officer, Dealer.com Ad Effectiveness Steve Stauning, E-commerce Director, Asbury Automotive Group 2:30-3pm WRAP-UP Session Cliff Banks, Ward’s, and Jim Riesenbach, Autobytel