Plan rich media campaigns carefully by including both media and production teams from the start to allow sufficient time for proper development and testing. When developing creative executions, use interactions, animations, and data capture, but do so judiciously without going overboard. Test campaigns against objectives and benchmarks, making adjustments as needed, then evolve by leveraging media to share content beyond original sites and address challenges to maximize investments.

1. Rich Media A Practitioner’s Approach October 18, 2007

9. Evolve

13. Thank You