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2012 Company &
Services Overview
Kelly Benish
VP – Business Development
kbenish@ubl.org | 704.989.8006
Overview            Suite of
                                             Support
 of UBL             Services

       Partnering                Ease of                 Open
        with UBL               Integration             Discussion
We Are

 Experienced                      Established                       Growing

 Founded in 2007 by media and telecom veterans

 Comprehensive identity management services for SMB’s, SOHO’s, brands and corporations

 Manages online identity for hundreds of thousands of businesses today

 Network of 2,000+ reseller agencies & partners

 Strong relationships with major online data providers Acxiom, InfoGroup, D&B & Compass

 International presence in North America, Canada & United Kingdom
We Provide
Syndication   Claiming   Verification   Video   Visibility   Reputation   Branding




                Production Insight of of
                 High-Priority Claiming
                    Social Branding and
                     Actionable Syndication
                       The and Online
              Bank-Level Business Verification
               Enhanced Listing Syndication
                 Reputation Management
                   TrademarkReporting
                     Visibility Protection
                      Business Listings
                        of Video Ads


UBL Offers Complete Online Identity Management
We Provide
Syndication     Claiming      Verification        Video   Visibility   Reputation   Branding



Essential Package:

   List, manage & grow your presence on 350+
   web, mobile, GPS, search & social platforms

   Partnership with data providers ensures
   distribution to 95% of digital search

   UBL Direct processes list the business to top
   search sites in 2 weeks time

   Showcase products, services, coupon
   campaigns, video links, social links, logos,
   photos, and more
We Provide
Syndication     Claiming      Verification      Video   Visibility   Reputation   Branding



Essential Package:
Reporting Information

    UBL Direct report in 2 weeks showing live links
    of business citation

     Upfront foundation laid to connect customers
     to your storefront. No storefront? No problem.
We Provide
Syndication   Claiming   Verification   Video                Reputation   Branding
                                                Visibility


Visibility and Presence Analysis
We Provide
Syndication     Claiming     Verification         Video   Visibility   Reputation   Branding



Premium Package:
Lock Down Your Listing – Protect Your Content

    Claiming service establishes owner-verified
    presence on crucial search destinations
We Provide
Syndication     Claiming      Verification      Video     Visibility   Reputation   Branding



Stand out from the Crowd with Claimed Listings
Safeguard & Add Credibility with Verification

    Solidify your business identity with lock & key of
    username & password, business listings marked
    as “owner verified”
    Business is verified through phone calls, post card
    mailings & pin code retrieval on top search &
    social sites.
    Claimed business listings take priority over other
    sources of data, ensuring long-term accuracy
    Claimed business listings are more prominent
    in organic search results and add to consumer
    confidence
Our World – Local Search




         Paid w/ Local     Local
                           Map
           Organic w/
             Local         Paid
We Provide
Syndication      Claiming      Verification    Video   Visibility   Reputation   Branding



Professional Package:
Rapid creation of profiles & distribution

    We create a 30-second video ad based on
    website content

    No website? We use your business profile &
    our extensive media library
    We syndicate video ad to the top 10 video sites,
    providing multiple contact points for your
    message
    Effective visual advertisement contributes to
    visibility and prominence in search rankings
We Provide
Syndication     Claiming      Verification       Video   Visibility   Reputation   Branding



Professional Package:

   We post your business content including video
   to create top social & blog profiles.


   Completion report supplied at 30-45 days


   All profiles can be actively managed with one
   unique username & password.
   Perfect for listing professional individuals such
   as attorneys, insurance agents, realtors &
   physicians.
We Provide
Syndication   Claiming    Verification   Video   Visibility   Reputation   Branding



UBL Express:
Help your business take off

   Rapid distribution & instant
   analytics to 30+ sites through UBL’s
   partnership with Yext.
   UBL’s Core distribution to 350+
   Search engines & distribution
   network
   Google+ Local claiming & reporting
   with username & password
We Provide
Syndication     Claiming     Verification        Video   Visibility   Reputation   Branding



Reputation Management:
Monitor Listings, Reviews, and Social Mentions

    See reviews, comments, blog posts, check-ins
    photos, and videos about your business

    React quickly to any negative reviews
    View & share useful snapshots of consumer
    sentiment
    Compare yourself with competitors in your
    region and category

    Manage your social presence in one
    integrated dashboard
We Provide
Syndication   Claiming   Verification   Video   Visibility                Branding
                                                             Reputation
We Provide
Whitelabel   Online Form       Bulk           Affiliate      Co-brand      Specialized     Custom




 Seamless Integration with Your Current Offering
                               Local
   White Label                                            Bulk Upload           Affiliate Program
                              Capture
Turnkey solution            Place a signup           Submission form for        Set it and forget it
  for UBL hosted            form on your              manually entry &           model, $15-$120
 dashboard with            site in a matter            bulk submission              per sale. All
  your choice of             of moments                    strategy             customer service is
branding (Full API)                                                                UBL-handled.
Working Together

Gain a Valued Partner and Expand Your Services

                             Technical & customer support resources to
                             establish and grow your identity management
                             offering

                             Strong value proposition of UBL services
                             increases customer retention, reduces churn
                             & creates new revenue opportunities

                             UBL offers fully managed white label solutions,
                             flexible APIs, and custom integration

                             Strong U.S., UK & CAN presence and international
                             support
Working Together

Gain a Valued Partner and Expand Your Services


                             Wholesale rates with volume commitment
                             available for channel partners and agencies

                             Reasonable pricing lets you preserve profit margin

                             Options for monthly, quarterly, and annual billing
                             Complimentary search widget offers incentive to
                             customers
                             UBL marketing resources & end-user customer
                             service mean lower costs, reduced infrastructure
                             requirements, low barrier to startup
Questions?
Kbenish@ubl.org

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Ubl Company And Services Overview 2012

  • 1. 2012 Company & Services Overview Kelly Benish VP – Business Development kbenish@ubl.org | 704.989.8006
  • 2. Overview Suite of Support of UBL Services Partnering Ease of Open with UBL Integration Discussion
  • 3. We Are Experienced Established Growing Founded in 2007 by media and telecom veterans Comprehensive identity management services for SMB’s, SOHO’s, brands and corporations Manages online identity for hundreds of thousands of businesses today Network of 2,000+ reseller agencies & partners Strong relationships with major online data providers Acxiom, InfoGroup, D&B & Compass International presence in North America, Canada & United Kingdom
  • 4. We Provide Syndication Claiming Verification Video Visibility Reputation Branding Production Insight of of High-Priority Claiming Social Branding and Actionable Syndication The and Online Bank-Level Business Verification Enhanced Listing Syndication Reputation Management TrademarkReporting Visibility Protection Business Listings of Video Ads UBL Offers Complete Online Identity Management
  • 5. We Provide Syndication Claiming Verification Video Visibility Reputation Branding Essential Package: List, manage & grow your presence on 350+ web, mobile, GPS, search & social platforms Partnership with data providers ensures distribution to 95% of digital search UBL Direct processes list the business to top search sites in 2 weeks time Showcase products, services, coupon campaigns, video links, social links, logos, photos, and more
  • 6. We Provide Syndication Claiming Verification Video Visibility Reputation Branding Essential Package: Reporting Information UBL Direct report in 2 weeks showing live links of business citation Upfront foundation laid to connect customers to your storefront. No storefront? No problem.
  • 7. We Provide Syndication Claiming Verification Video Reputation Branding Visibility Visibility and Presence Analysis
  • 8. We Provide Syndication Claiming Verification Video Visibility Reputation Branding Premium Package: Lock Down Your Listing – Protect Your Content Claiming service establishes owner-verified presence on crucial search destinations
  • 9. We Provide Syndication Claiming Verification Video Visibility Reputation Branding Stand out from the Crowd with Claimed Listings Safeguard & Add Credibility with Verification Solidify your business identity with lock & key of username & password, business listings marked as “owner verified” Business is verified through phone calls, post card mailings & pin code retrieval on top search & social sites. Claimed business listings take priority over other sources of data, ensuring long-term accuracy Claimed business listings are more prominent in organic search results and add to consumer confidence
  • 10. Our World – Local Search Paid w/ Local Local Map Organic w/ Local Paid
  • 11. We Provide Syndication Claiming Verification Video Visibility Reputation Branding Professional Package: Rapid creation of profiles & distribution We create a 30-second video ad based on website content No website? We use your business profile & our extensive media library We syndicate video ad to the top 10 video sites, providing multiple contact points for your message Effective visual advertisement contributes to visibility and prominence in search rankings
  • 12. We Provide Syndication Claiming Verification Video Visibility Reputation Branding Professional Package: We post your business content including video to create top social & blog profiles. Completion report supplied at 30-45 days All profiles can be actively managed with one unique username & password. Perfect for listing professional individuals such as attorneys, insurance agents, realtors & physicians.
  • 13. We Provide Syndication Claiming Verification Video Visibility Reputation Branding UBL Express: Help your business take off Rapid distribution & instant analytics to 30+ sites through UBL’s partnership with Yext. UBL’s Core distribution to 350+ Search engines & distribution network Google+ Local claiming & reporting with username & password
  • 14. We Provide Syndication Claiming Verification Video Visibility Reputation Branding Reputation Management: Monitor Listings, Reviews, and Social Mentions See reviews, comments, blog posts, check-ins photos, and videos about your business React quickly to any negative reviews View & share useful snapshots of consumer sentiment Compare yourself with competitors in your region and category Manage your social presence in one integrated dashboard
  • 15. We Provide Syndication Claiming Verification Video Visibility Branding Reputation
  • 16. We Provide Whitelabel Online Form Bulk Affiliate Co-brand Specialized Custom Seamless Integration with Your Current Offering Local White Label Bulk Upload Affiliate Program Capture Turnkey solution Place a signup Submission form for Set it and forget it for UBL hosted form on your manually entry & model, $15-$120 dashboard with site in a matter bulk submission per sale. All your choice of of moments strategy customer service is branding (Full API) UBL-handled.
  • 17. Working Together Gain a Valued Partner and Expand Your Services Technical & customer support resources to establish and grow your identity management offering Strong value proposition of UBL services increases customer retention, reduces churn & creates new revenue opportunities UBL offers fully managed white label solutions, flexible APIs, and custom integration Strong U.S., UK & CAN presence and international support
  • 18. Working Together Gain a Valued Partner and Expand Your Services Wholesale rates with volume commitment available for channel partners and agencies Reasonable pricing lets you preserve profit margin Options for monthly, quarterly, and annual billing Complimentary search widget offers incentive to customers UBL marketing resources & end-user customer service mean lower costs, reduced infrastructure requirements, low barrier to startup

Editor's Notes

  1. Syndicate Listings Across the Digital Search Landscape
  2. Premium Package includes all elements of the Essential + Claiming services & reporting
  3. Distribution & claiming takes 45 days, SEO package
  4. Distribution & claiming takes 45 days, SEO package