The document discusses the difference between social commerce and e-commerce, noting that social commerce allows consumers to make purchases directly within social media platforms rather than being redirected to external websites. True social commerce allows peer-to-peer payments and gifting directly on social networks and could transform the consumer purchase cycle by turning image-driven platforms into live storefronts. The possibilities of this new form of commerce are exciting.

1. It’s SOCIAL Commerce,
not e-commerce…
{ And yes, there is a big difference!

2.  “Social link sharing that eventually leads to a
purchase is what we now often define social
commerce as. The problem with this, and the
previous definition, is that it’s not actual
commerce. It’s merely a link that attempts to
redirect one’s attention, and browser, away
from a social experience to a traditional e-
commerce experience. If a consumer cannot
pay in-stream on the social network, it’s not
social commerce, it’s advertising.”
Chris Teso, CEO, Chirpify

3. True SOCIAL
commerce

4.  Consider how social commerce will change the
consumer purchase cycle…
Changing the Consumer Purchase Cycle

5.  Turn IMAGE driven social platforms like into live
store-fronts
 Peer-to-Peer payments or gifting
 Social Fundraising
Think of the possibilities!

6. Would you buy a product this way?
 Sound off here: http://bit.ly/YUThYe