2. old communication model = monologue

3. The Past

4. The Future of Marketing at Pace Using what we have learned From 2008…..

8. The Present

10. Districts Parents Community Mental Health

11. Raiser’s Edge Constant Contact

13. Social Media… … is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio http://www.wikipedia.org

18. >120,000,000 videos 200,000 new videos per day

22. Twitter now has 105,779,710 registered users . 180 million unique visitors come to the site every month. New users are signing up at the rate of 300,000 per day. http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics

25. 83% have watched video clips

26. “ In 2010, if you are not on a social network site, you are not on the internet . ” IAB Status Report: User Generated Content, Social Media, & Advertising

27. Social Media is not a fad It is a fundamental shift in the way we communicate and advertise

28. So what does it all mean??

29. Only 14% of people trust advertisements

30. 78% of people trust recommendations of other consumers Nielsen “Trust in Advertising” Report, October 2007

31. That’s…. 14% vs . 78% hmmmmm……

32. The new communication model is Dialogue I’m just tweeting to tell you I blogged

33. Which means we ARE …. transparent inclusive authentic vibrant … . and means we are NOT controlled planned exclusive product-driven “ on message” genuine

35. Generation X born late 1960’s To early 1980’s

36. 32% Trust bloggers’ opinions on products & services

37. 55,497,740 facebook users between the age of 25 – 55

38. They don’t care about our Ads They care about what other people think

39. Listening

40. Putting ourselves out there

41. Starting conversations….. … . Not talking AT people, but WITH them

42. We are relinquishing control Well… some of it…

43. Reminder: The goal is NOT to control the conversation

44. The goal is to: enable inspire influence And engage