conversion rate optimization tools found around the wed!

1. By Kelly Gray
Content Marketing 2016

2. Conversion rate
optimization (CRO) is the
process of optimizing your
sponsored search ads, landing
pages, and overall website
design to raise your conversion
rate. In other words, the goal is
for the highest possible
percentage of visitors to your
site to convert, or complete
your desired action.
Source: www.wordstream.com/conversion-rate-optimization

3. Lead Capture Tools
• Hello Bar
• Convert website visitors
into customer
• Create Custom Pop Up
Forms or Bars
• Grow your email list,
expand social reach,
promote a sale or
discount

4. Lead Capture Tools
• SumoMe
• Email List Builder
• Convert one time visitors
into subscribers
• Heat Maps (see where
your visitors are clicking)
• Shares – Get more shares

5. Research Tools
• Buzzsumo
• See what content is
working well in an
industry
• Track competitors
performance

6. Research Tools
• LandingPage
• Inspiration from around
the web on well designed
Landing Pages
• Design, copy, layout,
positioning
• Take some ideas and
incorporate those into
your landing pages

7. Research Tools
• SubjectLine.com
• Tested over 3 million
subject lines
• Gives you tools to
evaluate your options
• Advice on how to
improve

8. Analytics Tools
• Google Analytics
• Track website visitors
• Find out how people are
making it to your website
• How long are they
engaging
• Convert to sales
• Which keywords are
being used to get to your
site

9. Analytics Tools
• HubSpot Website Grader
• Shows you how well your
site is performing
• Speed
• Page Size
• Page Requests
• Shows you ways to
improve your site

10. What are your favorite
CRO tools?