Learn 7 strategies to implement a successful mobile campaign into your nonprofit’s communications program. From text2give to text2broadcast, several of the nation’s most respected nonprofits have integrated mobile campaigns into their regular marketing strategy. This session will highlight key takeaways from these nonprofits and how these case studies parallel high level strategy recommendations. Additionally, this presentation will highlight new media strategies and how nonprofits can implement these tools to engage constituents either through a PC or mobile phone.

1. Text 2 Success! Ron Weber Trinet Internet Solutions, Inc. Visit Booth #19

2. In January 2010, mobile giving raised over $30 million , compared to $4 million for 2009. © 2010 Trinet Internet Solutions Inc.

4. Today’s Trends © 2010 Trinet Internet Solutions Inc.

5. Today’s Trends Social Media Micro-giving Micro-Blogging “ Wired Wealthy” Mobile Donations © 2010 Trinet Internet Solutions Inc.

6. What’s the Reach? Source: Mobile Web Design by Cameron Moll, Telephia 850M 1.5 B 2.7 B Currently 68.7% of all American Mobile phone subscribers are active user of text messages. © 2010 Trinet Internet Solutions Inc.

8. 4 Billion Text Messages sent PER DAY in the US! © 2010 Trinet Internet Solutions Inc. Sources: 2009 Social Media Revolution, 2009 CTIA Semi Annual Report

9. © 2010 Trinet Internet Solutions Inc.

10. + = © 2010 Trinet Internet Solutions Inc. Mobile Giving

11. © 2010 Trinet Internet Solutions Inc. Mobile Giving

12. How Does it Work? “ Give” to 50500 “ Yes” 2) Confirmation Text 1) Keyword Text Message Opt-In © 2010 Trinet Internet Solutions Inc.

13. Mobile Giving Overview 1 st Year – 2007 Mobile Giving Sources: Mobile Accord, USA Today, 2009, *Mobile Cause $300,000 *Estimated $15 Billion in 2017? 5 Nonprofits In 2008, text2give raised 4 million for all nonprofits. January 2010, text2give has already raised 30 million + for nonprofits . © 2010 Trinet Internet Solutions Inc.

14. Who is Using Mobile Giving ? © 2010 Trinet Internet Solutions Inc.

16. 1) Short-Term Events Since the HAITI Earthquake,* ADRA’s online and mobile fundraising initiatives have raised over 73% of 2009’s online initiatives. *As of January 26, 2010 © 2010 Trinet Internet Solutions Inc.

22. YouTube Campaign Open Doors USA Text to Send a Bible Campaign (Integrated w/YouTube Marketing Campaign) + = © 2010 Trinet Internet Solutions Inc.

24. Fox Q13 and Food Lifeline partners for the 5th Annual Children's Holiday Campaign © 2010 Trinet Internet Solutions Inc. 4) Partnerships

27. 6)Text2Broadcast Allows nonprofits to send constituents a text message. Image Source: Apple © 2010 Trinet Internet Solutions Inc.

29. Hope For The Heroes Image Source: Apple © 2010 Trinet Internet Solutions Inc.

31. 7) Applications *Source: Mobile Marketer According to industry experts,* mobile ads are three-to-five times more effective than online. © 2010 Trinet Internet Solutions Inc.

38. Mobile Friendly Website According to Gartner Research, “by 2013, mobile phones WILL OVERTAKE PCs as the most common Web access device worldwide.” © 2010 Trinet Internet Solutions Inc.

39. Mobile Friendly Website © 2010 Trinet Internet Solutions Inc. Livestrong.org

40. Jumping to NEW Heights with Mobile!

42. Make Mobile Part Of Your IMC Plan! Awareness Knowledge Interest Trial Loyal Constituent Mobile - Radio/TV/Print/Direct Mail – Email/Banner Ads/SEO –SEM/Facebook/Twitter Visit YOUR WEBSITE Attends Ministry Donation Goal 1: Goal 2: Goal 3: Integrated Marketing Communications © 2010 Trinet Internet Solutions Inc.

43. Questions [email_address]

45. www.trinetsolutions.com [email_address] Visit Booth #19 © 2010 Trinet Internet Solutions Inc.

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